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Knowledge Graph 101: What is it and how to make it work for your business with Bill Slawski (NEWBIE)

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Listen to PODCAST by The Recipe for SEO Success

The Google Knowledge Graph is a system that was launched in May 2012. It understands facts about people, places and things and how these entities are all connected.

The Knowledge Graph is used both behind-the-scenes to help Google improve its search relevancy and also to present Knowledge Graph boxes within its search results that provide us consumers with direct answers.

You and I know the Knowledge Graph as the little box/panel or card that appears on the right hand side of the Results page or at the top of the results below the AMP carousel on mobile devices.

So, as small business DIY SEOers, how can we use the Knowledge Graph to our advantage?

Today, I’m talking to legendary SEO guru Bill Slawski to get the lowdown on all things Knowledge Graph.

Tune in to learn:

  • What is the Google Knowledge Graph?
  • What does ‘things not strings’ mean?
  • Why the Knowledge Graph is important for your business
  • How often do Knowledge Graph cards show up
  • The anatomy of the Knowledge Graph card
  • How to enhance your results
  • Does the Knowledge Graph actually damage our site?

Knowledge Graph 101: What is it and how to make it work for your business with Bill Slawski (NEWBIE)

https://therecipeforseosuccess.libsyn.com/e23-knowledge-graph-101-what-is-it-and-how-to-make-it-work-for-your-business-newbie

Does Traditional PR Really Matter Anymore?

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Does Traditional PR Really Matter Anymore?

Lee Odden from TopRank Marketing shares his insights on the intersection of PR and online marketing

In the past, traditional PR held a unique role — usually independent of the marketing department. But now, the role of PR has evolved — forming a symbiotic relationship within the online marketing framework.

But while PR has evolved, the core of the techniques used in PR matter more than ever — creating great stories and engaging with the publishers that matter.

And no one is more qualified to explain this evolution than Lee Odden from TopRank Marketing.

In this 32 minute episode, Sean Jackson and Katy Katz interview Lee Odden to discuss the role of PR in online marketing.

Listen to The Digital Entrepreneur below …

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Important links from this episode:

The Current State of Search, Social, and the Open Web in 2017

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The Current State of Search, Social, and the Open Web in 2017

An in-depth discussion on the intersection of search, social, and the open web, and how you can prepare for the future.

Search and social marketing are a cornerstone of online marketing. But as the open web changes with the growth of Google, Facebook and Amazon, how should online marketers react?

In this 34 minute episode, Sean Jackson and Katy Katz interview Rob Garner, the author of Search & Social, to discuss the future of search, social and the open web.

Listen to The Digital Entrepreneur below …

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How to Protect Your Online Reputation When Disaster Strikes

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How to Protect Your Online Reputation When Disaster Strikes

Tony Wright from WrightIMC shares his insight and tactics for protecting your online reputation when it matters most.

Reputation management is an important part of online marketing management. And with so many online avenues for people to respond to, protecting your online reputation can be difficult.

But if you follow the guidelines outlined in this episode, you will be prepared to protect your online reputation when it matters most.

In this 31 minute episode, Sean Jackson and Katy Katz interview Tony Wright to discuss the keys to success for online reputation management.

Listen to The Digital Entrepreneur below …

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Important links from this episode:

Landing pages: How to optimise your landing pages to drive more revenue with Arnout Hellemans (NEWBIE)

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Listen to PODCAST by The Recipe for SEO Success

We all know how important our landing pages are. The internet is full of articles hacks and tips on how to create a super smooth funnel, killer Calls to Action and they all promise that if we get our landing optimisation right – we’ll be winner customers faster than a well oiled otter sliding down a pipe.

But how does landing page optimisation relate to SEO and what are the really important things we need to be thinking about when we optimise our pages.

Today I’m talking to Arnout an online marketeer from Amsterdam into SEO, Analytics and Conversion – he’s an all round SEO and landing page optimisation whizz.

Tune in to learn:

  • Anout’s definition of a landing page
  • Does traffic from paid search perform the same way as traffic from organic search
  • The 3 essential ingredients for a tasty landing page
  • The best colour and copy for a Call to Action button
  • Whether it’s a good idea to remove navigation from our landing pages
  • How can we assess our landing page’s performance
  • Common landing page mistakes
  • Average conversion rates
  • And much much more

www.therecipeforseosuccess.com

https://therecipeforseosuccess.libsyn.com/landing-pages-how-to-optimise-your-landing-pages-to-drive-more-revenue

Does Online Marketing Suck for Women?

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Does Online Marketing Suck for Women?

A power-house round table discussion with three of the most influential women in online marketing.

Being successful in any industry takes a lot of hard work and luck. But sometimes, it takes a lot more.

While the online marketing space has a large number of women professionals, the challenges and issues they face to succeed can be daunting.

Joined by our new co-host, Katy Katz, we take a deep dive into these issues with a panel discussion with some of the most influential and successful women in online marketing: Christine Churchill, Rae Hoffman Dolan, and Sonia Simone.

In this 46 minute episode, we discuss a variety of topics & issues, including…

  • If there’s an advantage to being a woman in online marketing
  • How the pay gap between men and women affected their decision to start their own business
  • The controversy surrounding the lack of women presenters at conferences
  • How to handle inappropriate situations
  • And the mental state any woman (or man) must have to succeed

Listen to The Digital Entrepreneur below …

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The Show Notes