SEO Podcasts

Google has released an update to their search engine algorithm! But what does a Google Algorithm Update mean for your business? Don’t panic, Bob and Jesse are here to help you understand how to learn what’s different after the update, and how to use a variety of tools to address changes in your SEO and search engine rankings!

Also, we’re looking for listener feedback on our upcoming SEO courses. Visit us at localseotactics.com/courses to take an extremely brief survey regarding what sort of courses you would be interested in, and also take advantage of the opportunity to sign up to be a beta student for our courses! Take part in shaping these learning tools, and take advantage of learning more for yourself to help your business thrive.

Check out this episode today! Thanks for listening.

What you’ll learn

• The importance of taking notice when an algorithm update happens!
• Using PageOptimizer Pro to get an idea of how the landscape looks after an algorithm update.
• How long after an algorithm update do you want to wait before reacting to changes?

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-should-you-do-when-google-releases-major-algorithm-update/

In this episode, our resident Client Success Specialist, Sue Ginsburg, brings us a great listener question from across the pond regarding defining your service area listing order in Google My Business. Jesse and Bob dive into best practices for defining your GMB service area listing, how your listings represent your business, and more.

If you have questions for us, contact us today! If we use your question on the show, you may be eligible to receive a free t-shirt!

What you’ll learn

• GMB uses standard geographic measurements (county, state, city) to allow you to define your service area.
• How you list your service areas does not necessarily affect your SEO.
• Be truly representational of your service area. Don’t expand your zone beyond where you serve!
• Pick bigger cities to define your boundary to help your SEO.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/service-area-gmb-listings-does-it-matter-which-order-you-list-your-service-areas/

It seems like once one platform adds a new feature, the others all rush to create a similar one, making them all that much more similar to each other. But after seeing an article discussing how one company boosted their traffic by over 500% using the new Google Web Story feature, I obviously had to check it out. So we went directly to the source, the author of the blog post – and the creator of the Web Story in question – Andrea Volpini.

In this episode, Andrea breaks down how Google’s Web Story feature is different than the other Stories you see from Instagram, Facebook, etc., and how you can put on your Director’s hat and create “trailers” for your other written content, such as blog posts.

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Get top SEO podcasts and the latest digital marketing news tips from Best SEO Podcast. We are internationally recognized SEO Podcast.

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In the world of digital marketing, there are oodles of people promoting their SEO services.

Some promise overnight, top-ranking results like a bad pimple-cream ad.
“One-time application, the results will shock you!”

If it sounds too good to be true, it probably is.

Some will tell you what you want to hear, with the hope that you won’t actually look into the results too closely.

So how do you find a solid, trustworthy SEO Agency?
How much SEO knowledge should you have before hiring one?

Today I’m going straight to the source to get the inside scoop from a real, live founder of an SEO agency.

Tune in to learn:

• What services SEO agencies provide
• How Alex went from an SEO newbie to founder of a digital growth consultancy.
• Common misconceptions about SEO agencies
• How competitive the world of SEO Agencies is
• What to look for in a reputable agency
• Red flags to avoid in SEO services providers

In this episode, Bob and Jesse are encouraged by a recent client interaction to share the incredibly useful free Google My Business alerts that you may not be taking advantage of! These Google My Business notifications offer email notifications and alerts which can inform you of numerous potential client interactions that can be transformed into actionable metrics for your company!

Also, we want to invite you to participate as a student in the beta version of our online courses! You benefit with free access to our courses and the ability to help shape and improve these courses for future users. 

Check this episode out today for great tips and more!

What you’ll learn

• How to turn your alerts on for your Google My Business page.
• What sort of information you can access in your GMB alerts.
• The advantages of using Google’s personalized insights.
• The value of experimenting with these free reports to find data that’s right for you!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/turn-on-your-google-my-business-email-notifications/