Shh. Listen. SEO is talking to you
👉Full Survey: https://www.authorityhacker.com/link-building-survey/
We surveyed 755 link builders and marketers to determine the state of link building in 2022. While some of the results won't come as a shock, there was more than one surprising twist in our survey!
Join Martin and Gary as they dive into Search Off the Record’s Episode 103, unpacking the 2025 Year-End report on crawling issues. Discover fascinating insights on faceted navigation, action parameters, irrelevant parameters and more, highlighting the biggest challenges faced by web crawlers last year. With humor and expert analysis, this episode reveals critical takeaways for webmasters and SEO professionals. Don’t miss valuable tips to enhance your site’s crawl efficiency!
Resources:
URL structure best practices for Google Search → https://developers.google.com/search/docs/crawling-indexing/url-structure
Crawling December: Faceted navigation →
https://developers.google.com/search/blog/2024/12/crawling-december-faceted-nav
Xkcd (programmer humor) →
Let's say you've got money to spend and want to kickstart a new project.
That's great and all, but how exactly do you spend that money, and what do you do to start your new project off the right way?
In this episode, Mark and Gael go through their step-by-step guide for nailing the first 90 days of your site.
Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!
We're back with another end-of-year prediction roundup.
We'll be running through all the weird and wonderful predictions we made this time last year to see what came true, as well as looking forward to 2023 and making our top ten predictions for the year ahead!
Martin and Gary unpack how HTML parsing really works, why the HTML standard is so lenient, and how messy markup can silently break key SEO signals like hreflang and rel=canonical. They revisit validators and cross‑browser hacks from the Netscape/IE days, and discuss whether semantic HTML and strict validity truly matter for search. You’ll also hear when link hints like preload, prefetch, and DNS prefetch help performance (and indirectly SEO), and where meta and link tags really belong.
Resources:
HTML Living Standard → https://html.spec.whatwg.org/
Episode transcript → https://goo.gle/sotr105-transcript
Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast #SEO #GoogleSearch
Speakers: Martin Splitt, Gary Illyes
