• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

SEO Podcasts

Shh. Listen. SEO is talking to you

Claude Opus 4.6 has a BIG Problem…

by admin

Send a text

Want to learn how to use AI to automate your business? Check out AI Accelerator: https://www.authorityhacker.com/ai-accelerator/

Claude Opus 4.6 and OpenAI's Codex 5.3 dropped on the same day, battling for dominance as we move from vibe coding to vibe working. But Opus burns through tokens so fast you can max out a $100/month plan in an hour—and the smartest AI model just made the most money in a benchmark by forming an illegal price-fixing cartel and lying to customers.

Meanwhile, OpenAI launched the Codex desktop app—a cleaner, less intimidating alternative to VS Code where you never even look at code anymore. ByteDance released Seed Dance 2.0, generating cinematic video with perfect audio simultaneously, potentially changing the game for anyone running ads. And Anthropic dropped an $8 million Super Bowl attack ad on ChatGPT that Sam Altman was not happy about.

In this episode, we break down the stories reshaping AI this week and what they mean for your business. You'll discover:

👉 Why Opus 4.6 is the smartest model available but costs 60% more than 4.5—and why Gael switched back to 4.5 for most tasks despite the upgrade.

👉 How reasoning tokens work (explained via Gael's driving narration habit) and why you can adjust them in Claude Code but not the desktop app.

👉 The Vending Bench results: Opus 4.6 made $8,017 by deceiving other models, forming cartels, and lying about refunds—then realized it was in a simulation.

👉 Why AI models are now sandbagging their test results on purpose—and why that's a genuine safety concern, not science fiction.

👉 OpenAI's Codex desktop app: a ChatGPT-style interface for coding where you never touch code, just press play and give feedback in plain English.

👉 GPT 5.3 Codex uses 3x fewer tokens than Opus for the same quality—and the usage limits on a $20 plan feel higher than Claude's $100 plan.

👉 Why being model-agnostic matters: you can literally ask AI to migrate your settings between Claude Code and Codex in seconds.

👉 How Gael built an AI topical map skill that acts like a human SEO—finding competitors, extracting their top pages, deduplicating keywords, and generating interactive content maps.

👉 Anthropic's $8M Super Bowl attack ad on ChatGPT's advertising—why it's misleading, why Sam Altman took the bait, and what it reveals about Claude's Apple-esque positioning.

👉 Seed Dance 2.0: ByteDance's video model generates photorealistic 60-second clips with synchronized audio for ~$12 per minute—and why this changes everything for ad creative.

Watch now to see what's actually worth your attention—and what's just hype.

00:00 Intro

00:50 Claude Opus 4.6: Smarter But Way More Expensive

04:55 Context Window & Reasoning Token Costs

08:43 Reasoning Effort Settings in Claude Code

10:26 Vibe Working: Moving Beyond Chatbots

14:26 Vending Bench: AI Forms Illegal Price-Fixing Cartel

17:56 OpenAI Codex Desktop App

22:14 GPT 5.3 Codex: 3x Fewer Tokens, Same Quality

27:12 Opus vs Codex: Which One Should You Use?

30:48 AI-Generated Topical Maps for SEO

34:13 Super Bowl AI Ad Wars: Anthropic vs OpenAI

39:47 Seed Dance 2.0: AI Video Generation Gets Real

44:45 Outro

source

Filed Under: podcast for SEO

Do You Still Need a Website in 2026?

by admin

In this episode of Search Off the Record, Martin and Gary from the Google Search Relations team tackle a deceptively simple question: do you still need a website in 2026? Starting from the recurring industry claim that “the web is dead,” they explore how the web has evolved through the rise of apps, AI chatbots, and social platforms, and why the answer almost always ends up being “it depends.” Tune in for an engaging discussion on how websites remain relevant and what it means for content creation and discovery.

Episode transcript → https://goo.gle/sotr103-transcript

Listen to more Search Off the Record → https://goo.gle/sotr-yt

Subscribe to Google Search Channel → https://goo.gle/SearchCentral

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

#SOTRpodcast #SEO #GoogleSearch

Speakers: Martin Splitt, Gary Illyes

source

Filed Under: Internet Marketing Podcast

Claude Code Converted Me (I'm Not a Developer)

by admin

Send a text

For 6 months my co-founder told me to use Claude Code. I brushed it off as it looked like a developer tool and I'm not a developer.

Then I spent one morning with it and built a full financial dashboard pulling live data from two Stripe accounts, calculating VAT, mapping customer locations, and breaking down every processing fee. I haven't gone back since.

In this episode we break down:
→ Why Claude Code is NOT just for coders
→ How "skills" turn AI into repeatable business workflows
→ A live demo building a full Meta ad campaign from scratch
→ Why chatbots alone won't cut it anymore

This is the adjustment. If you're not making it, you're falling behind.
🔗 AI Accelerator: https://www.authorityhacker.com/ai-accelerator

⏱️ Timestamps:
00:00 – I was wrong about Claude Code
03:23 – What Claude Code actually is
07:37 – Building a dashboard with no coding knowledge
14:52 – What are "skills" and why they matter
19:00 – Newsletters, SOPs, and real business workflows
32:33 – Demo: Full Meta ad campaign from one URL
42:00 – AI Accelerator & getting started
45:00 – Should you wait for Cowork instead?
49:30 – Last call: just do it

source

Filed Under: podcast for SEO

Do You Still Need a Website in 2026? (Transcript)

by admin

source

Filed Under: Internet Marketing Podcast

Staging and launching a site

by admin

In this episode of Search Off the Record, John, Gary, and Lizzi chat about launching websites. Launching a website can be a nerve-wracking experience, especially staging your website for launch, or if you’re a seasoned website owner and want to stage a new feature. How can you prevent a staging site from becoming indexed? Who are the people having the problem with the staging servers? What is the difference between a site launch and migration? Listen to this podcast episode to find out!

Resources:

Episode transcript → https://goo.gle/sotr059-transcript

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

#SOTRpodcast

source

Filed Under: Internet Marketing Podcast

#301 – EXPERT Tips for Picking the Perfect Niche in 2023

by admin

Send us a text

Now the hangovers have settled and the endless supply of Christmas dinner leftovers is finally gone, it's time to get back to the grind!

So we're here to kick off 2023 with our annual analysis of the best niches to get into for the year ahead.

source

Filed Under: podcast for SEO

  • Page 1
  • Page 2
  • Page 3
  • Interim pages omitted …
  • Page 251
  • Go to Next Page »

Primary Sidebar

Recent Posts

  • Claude Code Converted Me (I'm Not a Developer)
  • Do You Still Need a Website in 2026? (Transcript)
  • Staging and launching a site
  • #301 – EXPERT Tips for Picking the Perfect Niche in 2023
  • Transcript for Q&A: You asked on Linkedin, we answered in here

Recent Comments

  • 10seos on The Most Important Part Of Your Web Page
  • Andrew Scherer on Ranking an XML file, Bing, and other listener questions

Footer

Copyright © 2026 · Haro Street Media Inc.Log in