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Site migrations: How not to lose your rankings with Jason Mun (TECHIE)

by admin

Listen to PODCAST by The Recipe for SEO Success

Okay, so it’s time to make big changes to your website.

Perhaps you want to move to a new platform.
Or finally change from HTTP to HTTPS.
Perhaps you’re changing your domain name.

While this might be great for business, it’s important to understand just how big of an impact a poorly managed site migration can have.

Get it wrong and you could take a big fat hit in the wiggly bits when it comes to site traffic.

So in this episode of the podcast I’m talking with Jason Munn about how to ensure your site migration goes without a hitch.

Tune in to learn:

  • The different types of site migrations
  • When is it a good idea to migrate
  • The possible impact of poor migrations
  • Jason’s top migration tips
  • Kate’s top migration tips

[Tweet “Podcast: Site migrations: How not to lose your rankings #SEO #SEOPODCAST”]

https://therecipeforseosuccess.libsyn.com/e27-site-migrations-how-not-to-lose-your-rankings-techie-0

Filed Under: Management & Marketing

Is Facebook Marketing Dead?

by admin

Is Facebook Marketing Dead?

Facebook made significant changes to the way marketers organically reach their customers. Does this mean free traffic from Facebook is over?

Rainmaker.FM is Brought to You ByWP Engine

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On January 11, 2018, Facebook announced major changes to the way information is shared in user’s feeds. This announcement has caused great concerns for many online marketers that had counted on organic traffic from Facebook.

So is organic/free traffic from Facebook at risk from this change? And more importantly, how can marketers thrive in this new environment?

In this 29 minute episode, Sean Jackson and Katy Katz interview Marty Weintraub, CEO of Community.co and author, to guide you through the right ways to create a sense of community, regardless of the environment.

Listen to The Digital Entrepreneur below …

Download MP3 Subscribe by RSS Subscribe in iTunes

Important links from this episode:

  • Aimclear Blog
  • AdEspresso
  • Social Media Examiner
  • Connect with Katy Katz on Twitter
  • Connect with Sean on Twitter

Filed Under: Management & Marketing

How to Build Meaningful Membership Communities

by admin

How to Build Meaningful Membership Communities

Scott Gerber, author of Superconnector, shares his insight on building — and maintaining — world-class membership communities.

Rainmaker.FM is Brought to You ByWP Engine

Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.

Start getting more from your site today!

Building a shared community of interest can be an amazing way to propel your brand — if you do it the right way. Unfortunately, too many brands and online businesses do it poorly.

In this episode, we discuss nuances and ways that you can build meaningful connections, either online or offline, with a true expert in the field.

In this 31 minute episode, Sean Jackson and Katy Katz interview Scott Gerber, CEO of Community.co and author, to guide you through the right ways to create a sense of community, regardless of the environment.

Listen to The Digital Entrepreneur below …

Download MP3 Subscribe by RSS Subscribe in iTunes

Important links from this episode:

  • Pre-order Superconnector: Stop Networking and Start Building Business Relationships that Matter
  • The Community Company — Professional community builders
  • Connect with Katy Katz on Twitter
  • Connect with Sean on Twitter

Filed Under: Management & Marketing

Domain Authority: is it a big fat lie? With Ross Tavendale (TECHIE)

by admin

Listen to PODCAST by The Recipe for SEO Success

So if you’re been studying SEO for any period of time you’re likely to have come across the phrase Domain Authority.

It’s a term coined by Moz, the SEO software company, and they use it as a metric of a site’s ability to rank against its competitors.

But while many swear that the concept of Domain Authority is real, many more assert there’s no evidence such a thing exists. In fact, you’ll find many of the more ranty SEO types getting really angry when it’s mentioned.

So in this episode of the podcast I’m talking with Ross Tavendale about Domain Authority, what it is, why it’s helpful and if it’s even real.

Tune in to learn:

  • What is Domain Authority?
  • How you can use it to measure performance?
  • Whether Ross thinks DA is real?
  • What is SEO Juice?
  • Why do we need no follow links?
  • What is Page rank?
  • If DA is real, how do we build it?

https://therecipeforseosuccess.com/domain-authority-big-fat-lie/

https://therecipeforseosuccess.libsyn.com/e26-domain-authority-is-it-a-big-fat-lie-techie

Filed Under: Management & Marketing

What Every Online Marketer Must Know about Google Analytics

by admin

What Every Online Marketer Must Know about Google Analytics

Annie Cushing (@annielytics) discusses how to avoid the most common mistakes with Google Analytics.

Rainmaker.FM is Brought to You ByWP Engine

Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.

Start getting more from your site today!

At the heart of online marketing is data. And while it is important, it can often be confusing to understand and hard to act on.

Lucky for you, we have a true expert in the field of Google Analytics joining the show to help you get the most from your Google Analytics data.

In this 32 minute episode, Sean Jackson and Katy Katz interview Annie Cushing and guide you through the most important elements of Google Analytics.

Listen to The Digital Entrepreneur below …

Download MP3 Subscribe by RSS Subscribe in iTunes

Important links from this episode:

  • Analytical resource tools from Annie Cushing
  • The Definitive Guide To Campaign Tagging in Google Analytics
  • Connect with Katy Katz on Twitter
  • Connect with Sean on Twitter

Filed Under: Management & Marketing

Is Google AMP a Waste of Time?

by admin

Is Google AMP a Waste of Time?

Google AMP represents a fundamental change to website development. But should you implement it?

Rainmaker.FM is Brought to You ByWP Engine

Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.

Start getting more from your site today!

Google Accelerated Mobile Pages (AMP) is a unique method for displaying mobile content on Google. But as every expert will attest, implementing Google AMP is not easy.

On this episode, we dive into the reasons for implementing AMP, along with the benefits and pitfalls of this new technology.

In this 30 minute episode, Sean Jackson and Katy Katz interview Ross Simmonds, noted online marketeer and entrepreneur, and ask the hard questions about what it takes to succeed with Google AMP.

Listen to The Digital Entrepreneur below …

Download MP3 Subscribe by RSS Subscribe in iTunes

Important links from this episode:

  • Check out Ross’ blog post about Google AMP: Google AMP vs Facebook Articles: What Should You Actually Invest In?
  • Google said to launch AMP-based Snapchat Discover-like feature
  • How Condé Nast succeeded with Google AMP
  • Connect with Katy Katz on Twitter
  • Connect with Sean on Twitter

Filed Under: Management & Marketing

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