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Many online marketers are frustrated with social media as a sales driver. But if you approach it the correct way, it can have huge impact.

For many online marketers, social media is a great way to engage with customers. However, when it comes to driving tangible financial results, it can often fall short.

But before you dismiss social media as nothing more than just a function of sales support, realize that social media can be instrumental in driving revenue; if you approach it the right way.

In this 23 minute episode, Sean Jackson interviews Katy Katz from Marketing Refresh to discuss the current state of social media, including …

• Why the promise of social media as a sales driver has failed
• The true ways to measure social media’s impact to the bottom line
• The right way to think about social media as a part of your online marketing mix
• And the key metrics you need to create to align your efforts for real financial results

Listen to The Digital Entrepreneur below …

The Show Notes

• Learn more about Katy Katz at MarketingRefresh.com.
• Connect with Sean on Twitter

Have you ever considered selling your online business? If so, then there is a lot to consider, and this episode gives you the details you will need to know.

At some point, every online entrepreneur has flirted with the idea of selling their web-based business. But selling a business can be a real challenge, especially when that business is based solely online.

So, if you are serious about selling, or just want to know what it takes, then you will want to listen to this show.

In this 37 minute episode, Sean Jackson interviews Mark Daoust from Quiet Light Brokerage about the crucial steps you must know to maximize the value of your online business, including …

• Why selling your business is NOT always the best option
• Why the demand for online businesses has increased
• The four pillars to maximize the value of your business
• And the crucial areas you need to consider when contemplating a sale

Listen to The Digital Entrepreneur below …

The Show Notes

• Learn more about Quiet Light Brokerage
• Mark Daoust on LinkedIn
• Connect with Sean on Twitter

Struggling with how to sell the benefits of your online products? Then this episode will help.

In marketing, we often hear the phrase “sell the benefits, not the features.” The truth is that it is hard to find the right benefit unless you know what your customers actually want to buy.

In this 15 minute episode, Sean Jackson details the five things people actually “want” from any product they purchase, including…

• The real reason “easy” is such a powerful benefit
• Why promoting physical comfort is actually a reward trigger
• Why a bored customer can be a great buyer
• The role of identity and social acknowledgment in marketing copy
• And the tool recommendation for the week

Listen to The Digital Entrepreneur below …

The Show Notes

• If you’re ready to see for yourself why more than 201,344 website owners trust StudioPress — the industry standard for premium WordPress themes and plugins — swing by StudioPress.com for all the details.
• The original article for this show on Copyblogger, The 5 Things Customers Actually Want
• Connect with Sean on Twitter

Thinking about using chatbots for your online business? Then you will want to listen to this episode.

Chatbots are growing in popularity – providing an entirely new and cost effective way to automate communications with customers and prospects alike.

But like any new innovation, they have their limitations. But for the smart online marketer, chatbots represent a new way to engage and interact with your customers and clients, any time of day.

In this 28 minute episode, Sean Jackson interviews Aaron Weaver of Chatbot Sumo to delve into the nuances of chatbots for marketing, including…

• Why you should even consider using a chatbot
• Why chatbots are more than just a passing fad
• How to create and deploy a chatbot the right way
• The limitations of using chatbots
• And why deploy chatbots can help you reach new customers in meaningful ways

Listen to The Digital Entrepreneur below …

The Show Notes

• If you’re ready to see for yourself why more than 201,344 website owners trust StudioPress — the industry standard for premium WordPress themes and plugins — swing by StudioPress.com for all the details.
• Chatbot Sumo on Facebook
• Connect with Sean on Twitter

An interview with Jonny Nastor and Jerod Morris, creators of The Showrunner.

Podcasting is growing in popularity. More than 24% of US adults listen to at least one podcast per month.

And if you ever wanted to start a podcast, or just looking for tips on how to grow your podcast audience, then you will love this episode.

In this 32 minute episode, Sean Jackson interviews Jerod Morris and Jonny Nastor to discuss the most important issues regarding podcasting, including

• Why podcasting is an essential part of online marketing
• Why success at podcasting is more than just having a good microphone
• What it takes to truly build an audience online for your show
• The essential elements you need to generate revenue for your show
• And why learning from the experts can accelerate your podcast success

Listen to The Digital Entrepreneur below …

The Show Notes

• If you’re ready to see for yourself why more than 201,344 website owners trust StudioPress — the industry standard for premium WordPress themes and plugins — swing by StudioPress.com for all the details.
• Official announcement of the opening of The Showrunner at Copyblogger
• The Showrunner Course