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The Proper (and Safe) Way to Republish Old Articles

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Content syndication is kind of like guest posting on steroids. You get all the benefits of guest posting without the work ‰Û_
Copyblogger FM is brought to you by the Rainmaker Platform, the complete solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.
However, what‰Ûªs interesting is that a good content syndication strategy begins with guest posting, which builds your visibility.
And once your visibility grows, and you have a few super popular articles on your site, then you can start chasing down your syndication opportunities.
This episode will teach you how to do just that.
In this 26-minute episode you‰Ûªll discover:

  • Whether you can skip the guest posting part if you already have a big audience
  • What big sites think about those really popular articles on your site
  • What you need to do so Google won‰Ûªt punish you if you republish articles
  • Whether content syndication traffic is any good or not
  • How to develop a republishing relationship with a big site
  • How to write a compelling email to pitch republished article

Listen to Copyblogger FM below …
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The Show Notes

Communication in digital ‰ÛÒ INTERNET MARKETING PODCAST #295

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Today we talk to Kelvin who has recently been working with BITC (Business in the Community) on some of the ways you can communicate using digital. If you‰Ûªre new to this you‰Ûªll benefit greatly from a very good introduction to some of the topics that are important.
Online marketing is hugely competitive and it won‰Ûªt get easier, especially taking into account all of the social networks and brands. Kelvin talks about the four things you need to do, in order to communicate successfully online ‰ÛÒ insight, content, distribution and measurement.
Kelvin recommends tools that can help you with each and every step, explaining in detail what each tool can do for you.
Insight ‰ÛÒ Google trends
Distribution ‰ÛÒ Followerwonk
Content ‰ÛÒ answerthepublic
Measurement ‰ÛÒ Google analytics Buzzsumo

Why You Should Think Outside the Box About Online Courses

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Are you struggling to figure out how to incorporate a course into your online business model? Maybe you‰Ûªre being too rigid in how you think about online courses.
Copyblogger FM is brought to you by the Rainmaker Platform, the complete solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.
After a quick refresher about how online courses can accelerate your digital business model, we discuss the following:

  • The power of taking an outside-the-box view of online courses
  • How an online course framework can work for entertainment as well as education
  • Various ways we could incorporate courses into our side projects (which you‰Ûªre welcome to steal for your own projects)
  • How to use free and paid courses together
  • What Jerod learned creating The Showrunner Podcasting Course (and what Demian learned by participating in it)
  • Why The Showrunner Podcasting Course is a living, breathing example of how a course can indirectly make a podcast profitable
  • Demian‰Ûªs thoughts on the challenges of developing a responsive podcast audience
  • How courses can help you leverage old content that new audience members haven‰Ûªt seen or heard

Listen to Copyblogger FM below …
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Show Notes:
If you‰Ûªre interested in The Showrunner Podcasting Course, hop on our email list to get notified when we‰Ûªre open to new registrants:

For further listening on the benefits of online courses, check out these episodes of New Rainmaker with Brian Clark:

Real-time Content Creation And Strategy ‰ÛÒ INTERNET MARKETING PODCAST #296

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Today we talk to Jon who has been involved in marketing for 20 years. In 2005 Jon started urgentgenius.com and went on to publish the book ‰ÛÏNewsjacking‰Û. He tells us about his company ‰Û÷TBC‰Ûª (To Be Confirmed. To Be Continued. The Burkhart Company), ie nothing‰Ûªs been confirmed and everything‰Ûªs changing. We talk about real-time marketing and how brands must say no to certain events and they must always be relevant. Because of this, it‰Ûªs important for brands to know the difference between topical and relevant.
We ask Jon how we would know when there‰Ûªs a good opportunity to newsjack? Jon gives some good examples of who got it right, and who didn‰Ûªt. He talks about planned spontaneity, riding the wave and takes us through the B-A-L-L-S-Y brands checklist.
urgentgenius.com
Newsjacking
Lidl
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Why The Phrase ‰Û÷Leaders Are Readers‰Ûª Should Die

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The prevailing business and management wisdom over the years has been that ‰ÛÏleaders are readers.‰Û Is this still true today?
Copyblogger FM is brought to you by the Rainmaker Platform, the complete solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.
With the emergence of technology like podcasts and an over-abundance of opportunities to learn it seems like the landscape may be changing ‰Û_
Matter of fact, was the idea ‰ÛÏLeaders are readers‰Û ever really true?
And so in this new edition of ‰ÛÏHero v. Villain‰Û Jerod and Demian debate the issue with the hot vehemence that only caucasian Midwesterners can truly muster.
Plus, there‰Ûªs a little bonus for you, too.
In this 24-minute episode you‰Ûªll discover:

  • Some anecdotal evidence that some leaders read (not a very convincing way to start)
  • The 7 scientifically proven benefits that reading offers
  • The very important difference between listening and reading
  • The historical issue with reading that complicates the ‰ÛÏleaders are readers‰Û argument
  • The hands-down best way to learn (even beats teaching)
  • How to embed important knowledge in your long-term memory (most people accidentally leave it in short term)
  • The quiz that will determine whether you‰Ûªve been paying attention

Listen to Copyblogger FM below …
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The Show Notes