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Rapid-Fire Takeaways from Authority Rainmaker

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Authority Rainmaker came and went two weeks ago, but its impact is still being felt. In this episode, Demian and Jerod go back and forth delivering quick-hit takeaways from the conference that stuck with them once they left Denver.
Among the speakers who Jerod and Demian discuss:

  • Dan Pink
  • Scott Brinker
  • Pamela Wilson
  • Sonia Simone
  • Ann Handley
  • Bernadette Jiwa
  • Chris Brogan
  • Sally Hogshead
  • Danny Sullivan
  • Michael King
  • Joe Pulizzi
  • Sean D‰ÛªSouza
  • Joanna Lord
  • Scott Stratten and Ryan Deiss

And, of course, Henry Rollins ‰ÛÓ though we save the majority of the Rollins talk for next week‰Ûªs follow-up episode.
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Copyblogger FM is brought to you by the Rainmaker Platform, the complete solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.

I‰Ûªve been penalised ‰ÛÒ now what? ‰ÛÒ INTERNET MARKETING PODCAST #292

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In this podcast we talk to Kaspar who has worked in the industry for 9 years and used to be on the search team at Google. In 2013 he joined forces with Fili Wiese and created searchbrothers.com performing risk analysis and penalty recovery and assistance.
Kaspar talks about what to do in the event that you are penalised by Google and the processes you must take to get your penalty lifted. He tells us how Google sees user experience, infrastructure, server speed, quality of content, community building and interaction as particularly important. After you have had a penalty lifted, will your site ever recover fully? Listen to the podcast to find out!
Google webmaster
Google adwords
Disavow tool
searchbrothers.com

Key Takeaways from Three-and-a-Half Hours with Henry Rollins

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Today we close our quick, two-part series on takeaways from Authority Rainmaker by focusing on the lessons learned by listening to Henry Rollins. Rollins, of course, gave the closing keynote at Authority Rainmaker. He then spoke at Boulder Theater the next night. Jerod was in attendance for both.

In this episode, Jerod and Demian recount their first Rollins live experiences and share what stood out most:

  • What made Henry Rollins such a perfect choice for the Authority Rainmaker closing keynote ‰ÛÓ whether people realized it beforehand or not
  • Why Henry Rollins is, much to Demian‰Ûªs chagrin, a perfect embodiment of ‰ÛÏchoose yourself.‰Û
  • Jerod‰Ûªs impressions of two-and-a-half more hours of Rollins the next night in Boulder
  • The importance of placing periods and exclamation points at end of your plans ‰ÛÓ not question marks.
  • How Henry Rollins is, in his own words, like a frozen yogurt machine.
  • Demian‰Ûªs two favorite quotes from Rollins‰Ûª closing keynote
  • Why Henry Rollins‰Ûª example is one to follow for anyone who wants to build an authentic, long-term connection with an audience
  • How Rollins prepares for each presentation

And then Demian ends the episode with ‰Û_ a poem about skinny jeans? You‰Ûªll just have to listen to find out the connection.
Listen to Copyblogger FM below …
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The Show Notes

Copyblogger FM is brought to you by the Rainmaker Platform, the complete solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.

The importance of culture in digital marketing ‰ÛÒ INTERNET MARKETING PODCAST #293

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In this episode we talk to John who is head of new business and has been with Oban for 2.5 years and Emily, who is head of SEO, international strategy. She has 18 years‰Ûª experience working in digital for international markets. They talk to us about how localisation is very important regarding cultural boundaries. When working cross-border, it is not just about language, it‰Ûªs more about culture and the people. Getting technology right is very important; you need to target specific users and you want to avoid confusing search engines. You need to make sure international technical set up is correct.
How do you go about choosing a market? They suggest looking at the traffic you are already getting by referring to your analytics and being realistic about growth and understanding local behaviour. You will need to perform gap analysis and find the sweet-spot versus your competitors. They discuss the many aspects to cultural conversion: addressing their needs, colours, layout and tone of voice will all have an impact on how people will view a web page.
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obandigital.com
Google webmaster help
McDonalds
Colgate

How to Grow an Audience on LinkedIn by Repurposing Content

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Job one for any business, entrepreneur, or marketer is to grow an audience. Content syndication is one such approach to doing just that. But it‰Ûªs not entirely understood.
Content syndication is an age-old idea of taking an original piece of work and then trying to get it published in other places.
And when I say other places I mean: you look for bigger sites to publish your work. In other words, effective content syndication occurs when you go up the food chain ‰ÛÓ not down.
But some social sites are now allowing you to republish old articles on their platforms. Medium and LinkedIn are two such places.
The reward? Getting exposed to a new audience.
A few episodes ago we looked at Medium. On this episode we‰Ûªll explore LinkedIn.
In this 26-minute episode you‰Ûªll discover:

  • Who can actually publish on LinkedIn
  • What kind of content works really well on LinkedIn
  • The proper way to republish on LinkedIn (includes advice about the headline and image)
  • The two best times to publish on LinkedIn
  • The love song Demian wrote for Jerod and his fiancÌ©

Listen to Copyblogger FM below …
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The Show Notes

Copyblogger FM is brought to you by the Rainmaker Platform, the complete solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.