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Universal Search, Yelp Review and SEO – #seopodcast 115

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In this podcast we discuss WP-Ecommerce solutions specifically WP-Ecommerce and the horrible experience we have had with this product and support for this product. We also discuss Universal Search and how it changes SEO. Finally we discuss reviews and specifically Yelp reviews and how these reviews can affect your SEO efforts. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides Houston SEO .

Are You Flushing Your Marketing Down the Social Media Toilet?

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Building your Facebook following?
Smart.
Depositing all your content capital in The National Bank of Twitter?
Dumb. Let me rephrase: compounded dumb.
We‰Ûªve talked a lot about the dangers of digital sharecropping. So now let‰Ûªs talk today about a specific news item that could affect your business ‰ÛÓ at any time.
And, in the tip of the week, we cover writing great headlines in light of Led Zeppelin‰Ûªs fourth album.
Also, Brian names names.
In this episode Brian, Sonia and I discuss:

  • The real danger (and stupidity) of hinging all your marketing on Facebook or Twitter
  • How to inoculate your business against Facebook Fan Page deletion
  • What is obscurity marketing and can it work for you?
  • Why some writers can get away with ‰ÛÏbad‰Û headlines and why you probably can‰Ûªt
  • How much should you promote your social presence?
  • A simple way to write effective headlines ‰ÛÓ at the grocery store

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The Show Notes:

About the Author: Robert Bruce is Copyblogger Media‰Ûªs Chief Copywriter and Resident Recluse.

What Works With SEO Right Now and Why No One Does What You Want

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I deleted a bunch of crap on my laptop yesterday.
It was all stuff I‰Ûªd been thinking might be useful someday. Apps, folders, documents, etc.
Call it minimalism, call it OCD, whatever. I like to work simply, and only with the tools that actually work for me.
SEO, content marketing, email marketing, these can all seem to be very complicated responsibilities of the modern online publisher. But, with a few good tools ‰ÛÓ and one ‰ÛÏkiller app‰Û in particular ‰ÛÓ you‰Ûªll be on your way.
This stuff isn‰Ûªt easy, but getting down to what actually works is fairly simple.
So let‰Ûªs do just that ‰Û_
Also, Brian writes a big check, and Sonia turns down the Executive title ‰ÛÏCreedence Clearwater Officer.‰Û
In this episode Brian, Sonia and I discuss:

  • Why good SEO is like getting the hot girl in high school
  • The super-secret, embarrassingly simple, copywriting tip that converts
  • Is your product your best marketing? It had better be ‰Û_
  • Why SEO is way more than good keyword math
  • Why most ad agencies can‰Ûªt sell their way out of a paper bag
  • The 2 words that get you 4 times more Retweets

Hit the flash player below to listen now:

Other listening options:

The Show Notes:

About the Author: Robert Bruce is Copyblogger Media‰Ûªs Chief Copywriter and Resident Recluse.