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Why you need a fast site, not an AMP site

These days, everyone in the SEO cafeteria is talking AMP, AMP, AMP.

It’s been around for a time, and while some earlier pioneers have tried to make it work (me), many failed (also me) and have given up.

So, when I saw the title of Jon Henshaw’s presentation at the recent Brighton SEO event ‘ FORGET AMP. MAKE FAST SITES’, I thought my prayers had been answered! No need for AMP?

That’s why, today, I have Jon on the show to give us the low down on AMP and speeding up websites.

Tune in to learn:

• What is AMP?
• Why AMP might not be great for your website
• Why we need fast sites
• What’s the ideal loading time
• Advanced site speed improvement tips
• How to improve your site’s images
• How improving your site’s UX can help speed things up
• What is prefetch and how does it help
• What is Gzip and how does it help
• Jon’s favourite site speed testing tools

Today, I want to talk about my SEO predictions for 2018.

• What’s going to happen in the world of Google?
• What should you as business owners, bloggers, entrepreneurs, word press developers, copywriters and marketeers.
• What should you be concentrating on?
• And what will I be focusing my efforts on for my six, or is it seven, websites in 2018?

The Google Knowledge Graph is a system that was launched in May 2012. It understands facts about people, places and things and how these entities are all connected.

The Knowledge Graph is used both behind-the-scenes to help Google improve its search relevancy and also to present Knowledge Graph boxes within its search results that provide us consumers with direct answers.

You and I know the Knowledge Graph as the little box/panel or card that appears on the right hand side of the Results page or at the top of the results below the AMP carousel on mobile devices.

So, as small business DIY SEOers, how can we use the Knowledge Graph to our advantage?

Today, I’m talking to legendary SEO guru Bill Slawski to get the lowdown on all things Knowledge Graph.

Tune in to learn:

• What is the Google Knowledge Graph?
• What does ‘things not strings’ mean?
• Why the Knowledge Graph is important for your business
• How often do Knowledge Graph cards show up
• The anatomy of the Knowledge Graph card
• How to enhance your results
• Does the Knowledge Graph actually damage our site?

Knowledge Graph 101: What is it and how to make it work for your business with Bill Slawski (NEWBIE)