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Keyword research is essential to SEO, there ain’t no ifs or buts about it. However keyword research can feel like falling down the rabbit hole, blindly stumbling about, confused by the data and ending up choosing a random phrase out of sheer exhaustion.

 

Most of us know the basics. But what about the advanced techniques that the pros use?

 

Today I’m talking to Dido Grigorov on becoming advanced keyword research superstars. He’s going to show us how to find exactly what we need and how to avoid the rabbit hole..

 

Tune in to learn:

• When detailed research is most important
• Dido’s process for determining synonyms and related phrases
• How find find what keywords to target in a competitive market
• Do free keyword tools really compete with paid tools?
• Ranking for keywords on site with high competition
• How do you balance catchy headlines with practical keywords?
• Using primary and secondary keywords in titles
• Using worldwide keyword data

Real life business owners explain their Digital Marketing secrets.

In my Reality SEO series I interview REAL LIFE HUMANS for who’ve transformed their businesses with simple digital marketing and SEO techniques.

With pratical doable tips and advice you can implememen today

Paula Glynn is an SEO and Digital Marketing strategist, who found that be really understanding how her customers talk, and reflecting that language back to them, she was able to rank higher, drive more traffic and convert more customers.

 

Content marketing can feel overwhelming, there’s so much you can do, but what should you be doing?

Joining me today is Shannon Morrison, not only is he incredibly lovable he’s also a genius when it comes to all aspects of content marketing.

Whether you’re just dipping your toe into the content marketing pool or you’ve been attempting to swim in it for a while, this pod is for you.

Tune in to learn:

• What content marketing is
• How to find your audience
• What goes into creating content
• The types of content you can create
• Top mistakes people make with developing content
• Simple vs advanced content
• Planning a good content approach
• Developing a long term content strategy, including basic and advanced content options
• How SEO factors into a content strategy
• Helpful tools when developing content

Real life business owners explain their Digital Marketing secrets.

In my Reality SEO series I interview REAL LIFE HUMANS for who’ve transformed their businesses with simple digital marketing and SEO techniques.

These practical episode include real life advice for real life humans.

My third Reality SEO guest is Kate Merryweather

Kate has worked hard on her SEO to optimise her site, and one her biggest wins was reducing her site speed from a bloated 13 seconds to a lean mean speedy machine of 3 seconds.

Yoast is my favourite SEO plugin for WordPress.

I use it on all my business websites and yes, I have eight.

And I advise all my students to do the same. In my opinion, it’s crucial for a great SEO strategy.
So why Yoast?

And what makes it great?

Today, we’re going to find out some secret Yoast tips that you can use to boost your SEO because we are talking with the man himself, Joost from Yoast is here to answer questions and explain how to use Yoast to its full potential.

Tune in to learn:

• Why Yoast is called Yoast
• How Joost going into WordPress plugin Development
• Why Joost thinks Yoast is the best SEO plugin
• Why Yoast has so many effing updates!
• Why the Traffic light system is not a golden bullet
• How Yoast work with Google, the other big plugins and themes to ensure their updates work
• Big changes coming to Yoast 9.0 with linguistic morphology features
• Yoasts sexy new Gutenberg features
• How Joost handles social media attacks
• Who’s speaking at the upcoming YoastCon event
• What Joost thinks will be the big thing for SEO in 2019.

Nikola Minkov shares his best tips for implementing Schema

Schema. When I first heard about Schema I could feel the terror from my chest to the bottom of my bottom. What is Schema? Do I really need it? Can’t I just pretend it doesn’t exist?

Lucky for me, all my fears have been allayed as in this week’s pod Nikola Minkov breaks Schema down. We run through the A to Z of Schema, ways you can implement Schema now where you’re a beginner or a pro. If you feel the Schema terror or are simply intrigued and want some solid Schema strategies, this pod is for you.

Tune in to learn:

• What is Schema?
• Why is Schema important?
• What are the benefits of Schema markup?
• Great Schema plugins
• Are plugins or manual Schema best?
• What is Google’s structured data testing tool?
• Schema troubleshooting
• Schema Q&A from the digital masterchefs.