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In the Reality SEO series I interview REAL LIFE HUMANS who’ve worked hard to learn more about the wonderful world of SEO. They’re all graduates of my Recipe for SEO course and all real business people, not SEO gurus.

Andrew Lau worked as an agency producer before deciding to take a leap into SEO copywriting. He knew that a high Google ranking was the key to keeping his phone ringing, so he dove in deep did the work and moved his website from page 100 to page 1. Right behind me! The student becomes the teacher or what?

He shares what learning SEO has meant to him and how ultimately it’s helped him become a better dad.

Tune in to learn:

• The pros and cons to working in agencies
• The four pillars of SEO
• What Andrew believes is the number 1 key to SEO success
• How SEO helped Andrew become a better dad.
• Why Andrew believes Google My Business is so essential

* Warning Andrew swears a lot!!

Here are the five core principles that will help you build an audience that you can influence.

Many people think of SEO as an afterthought.

You build your website and then smear a thick layer of SEO icing over the top.
But SEO is not the icing on the cake, it’s the cake itself.

Structuring your website well is essential for both usability and findability, not only does it help your customers find the content they need, it helps Google understand your site better.

In this week’s podcast, I’m honoured to have Marieke Van De Rakt on the show to take us through how to create a defined site structure that woos humans and the Google gods.

Tune in to learn:

• Why Site structure is so important for your website
• How to set up a good website site structure
• Tips for structuring your homepage
• Tips for structuring your navigation
• What is cornerstone content and is it still a thing?
• How to use taxonomies effectively
• Marieke’s tips on contextual linking
• How often should we be adding new content to our websites
• Marieke’s top DON’Ts when it comes to site structure

This episode reveals a unique and very simple principle, which will lead your blog down a path of unrivaled success.

In the Reality SEO series I interview REAL LIFE HUMANS who’ve transformed their businesses with simple digital marketing and SEO techniques.Included in this episode are their practical doable tips and advice you can implement today.

 

Josie Brown is an Australian WordPress developer who wanted to feel confident about building SEO websites from the get go – not just installing Yoast and saying ‘DONE’.

She talks us through the common issues she finds, image optimisation, speed and plugin problems.

Tune in to learn:

• Can you develop a website without understanding SEO?
• Choosing a bad domain name
• Common image optimisation mistakes
• Site speed issues and how to fix them
• Plugin problems – which ones play well together
• How having a group of peers to talk with has changed Josie’s business
• What WordPress developers charge

With just my plugin and theme optimization process, I was able to take one of my blogs from a 3.08 second load time to a .56 second load time, and from a 2 Google PageSpeed Insights mobile score to a 98 PSI mobile score. In this episode, I will show you how I reverse engineered what led to an increase of 931,000 monthly visitors in just 180 days.

Here is my special link to get Big Scoots hosting:
https://theblogmillionaire.com/big

The promo code to use when signing up is:
BRANDONGAILLE