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Many people think of SEO as an afterthought.

You build your website and then smear a thick layer of SEO icing over the top.
But SEO is not the icing on the cake, it’s the cake itself.

Structuring your website well is essential for both usability and findability, not only does it help your customers find the content they need, it helps Google understand your site better.

In this week’s podcast, I’m honoured to have Marieke Van De Rakt on the show to take us through how to create a defined site structure that woos humans and the Google gods.

Tune in to learn:

• Why Site structure is so important for your website
• How to set up a good website site structure
• Tips for structuring your homepage
• Tips for structuring your navigation
• What is cornerstone content and is it still a thing?
• How to use taxonomies effectively
• Marieke’s tips on contextual linking
• How often should we be adding new content to our websites
• Marieke’s top DON’Ts when it comes to site structure

This episode reveals a unique and very simple principle, which will lead your blog down a path of unrivaled success.

In the Reality SEO series I interview REAL LIFE HUMANS who’ve transformed their businesses with simple digital marketing and SEO techniques.Included in this episode are their practical doable tips and advice you can implement today.

 

Josie Brown is an Australian WordPress developer who wanted to feel confident about building SEO websites from the get go – not just installing Yoast and saying ‘DONE’.

She talks us through the common issues she finds, image optimisation, speed and plugin problems.

Tune in to learn:

• Can you develop a website without understanding SEO?
• Choosing a bad domain name
• Common image optimisation mistakes
• Site speed issues and how to fix them
• Plugin problems – which ones play well together
• How having a group of peers to talk with has changed Josie’s business
• What WordPress developers charge

With just my plugin and theme optimization process, I was able to take one of my blogs from a 3.08 second load time to a .56 second load time, and from a 2 Google PageSpeed Insights mobile score to a 98 PSI mobile score. In this episode, I will show you how I reverse engineered what led to an increase of 931,000 monthly visitors in just 180 days.

Here is my special link to get Big Scoots hosting:
https://theblogmillionaire.com/big

The promo code to use when signing up is:
BRANDONGAILLE

 

This is the second part of my series on optimizing your blog for Google PageSpeed Insights. In this episode, I am going to let you in on some amazing statistics that will make you want to stop everything you are doing and begin working on improving your PageSpeed Insights score.

It’s been a busy year in SEO land. With more algorithm updates than you can shake a stick at.
The Search Engine results pages are unrecogniseable, Google My Business gets sexier each and every day and conversational search is on the up, as we’re able to use pretty much every device in the house to browse the interwebs.

So how can us lowly small business owners, bloggers and ecommerce store owners prepare for the year ahead?

Can we peer into oh crystal balls and see what Google has in store?

Well today I’m talking with SEO guru Cyrus Shepard about what we should expect for Search in 2019.
So if you want to get ahead of the competition, this is the episode for you.

Tune in to learn:

• The importance of branded search
• Schema and what you need to know
• Is AMP here to stay
• How can we take advantage of conversational search
• What’s the deal with the ever changing SERPS
• Why site architecture is still important
• Is speed still important?
• Do we need to build links in 2019?