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Is traditional SEO dead? And is "ranking" on ChatGPT and other AI chatbots the new frontier for traffic and sales?

Many businesses are seeing their search traffic decline, while a new, highly-lucrative source of customers is emerging from AI-driven conversations. But how do you tap into this new channel? And what happens when AI starts giving out outdated or just plain wrong information about your brand?

In this episode, we're joined by Steve Toth, founder of the AI-focused agency Notebook.agency, to break down the new world of Generative Engine Optimization (GEO). We explore the real-world opportunities and the hype surrounding AI-driven traffic.

The game has changed, and what worked for Google yesterday might not work for AI assistants tomorrow. In this episode, you will learn:

👉 The Truth About AI Traffic: Is the traffic from chatbots a tiny trickle or a high-converting firehose? We look at the real data.

👉 Why AI Gets Your Business Wrong: We share our own shocking experience of how ChatGPT described our business using two-year-old information and what you can do about it.

👉 Mastering "Generative Engine Optimization" (GEO): Steve reveals practical, actionable tips to influence what AI models like ChatGPT, Gemini, and Perplexity say about your brand.

👉 Beyond Keywords – Winning "Deal-Breaker" Questions: Learn why optimizing for specific, high-intent customer questions within LLMs is more powerful than traditional keyword ranking.

👉 On-Page & Off-Page GEO: Discover how to structure your website content for optimal AI retrieval and how to correct misinformation about your brand on external sites like Reddit.

👉 The "Truth Alignment Framework": Steve unveils his agency's process for auditing and correcting how AI represents a brand online, ensuring your key features and selling points are accurately reflected.

👉 Prompt Injection & Future-Proofing: We explore some cutting-edge (and slightly controversial) techniques to feed information directly to AI models and discuss where this is all heading.

Stop letting AI misrepresent your business. Learn how to take control of your brand's narrative in the new age of search and turn AI chatbots into a powerful channel for high-intent customers.

CHAPTERS
00:00:00 – Intro: Is AI Traffic Overhyped?
00:02:49 – What is Generative Engine Optimization (GEO)?
00:04:05 – How AI Search Works: "Fan-Out" vs. "Agentic" Queries
00:06:17 – Is GEO Just a New Name for SEO?
00:08:29 – The Risk of Bloating Your Site for AI
00:11:14 – Do LLMs Trust Your Website's Information?
00:12:55 – Tracking Your Brand's Presence in LLMs
00:18:05 – Are AI Recommendations Driving High-Intent Sales?
00:23:08 – Will Higher Conversions Offset Lower Traffic?
00:30:03 – The Step-by-Step GEO Process
00:34:22 – How to Structure Content for AI Retrieval
00:41:31 – Correcting Misinformation & Off-Page GEO

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Thanks to Fatjoe for Sponsoring this episode. Check out their white label Digital PR campaign services here: https://fatjoe.com/pr-campaigns/

Want to work directly with us?
https://www.systemstack.ai/

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What if you could rebuild a $16,000 web app in under a week without writing a single line of code?

The AI coding hype is exploding, but the reality is more challenging than most tutorials show. In this episode, we cut through the hype to give you the real-world playbook for building a powerful web app with AI, even if you're a complete beginner.

We show you exactly how to build and launch an AI-powered tool from scratch, including:

👉 The A-Z playbook for turning an idea into a fully functional app. 

👉 How to use AI to build, debug, and deploy your project securely for free. 

👉 The vital planning process that prevents you from rebuilding your app three times over. 

👉 How to protect your project from bots, budget-draining API calls, and major security holes. 

Stop watching over-hyped tutorials. Watch now to get the complete, unfiltered guide to building real-world AI applications.

CHAPTERS
00:00:00 – Rebuilding a $16k App With AI
00:01:33 – The "BrandSnap" App Demo
00:07:12 – How The App is Monetized
00:11:25 – Step 1: Planning Your App
00:14:49 – Step 2: Setting Up The AI
00:23:17 – Step 3: Prompting The AI
00:32:30 – Securing Your AI App
00:38:32 – Step 4: Deploying For FREE
00:42:04 – Live Debugging
00:47:24 – The Future of Vibe Coding

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In the last two years, Ahrefs, a tool that many people in the industry would agree is the best tool for the job, has lived long enough to see itself become the villain and many now associate the brand with corporate greed. So how did that happen and is it justified?

No topic was off the table in this week’s episode with Tim Soulo from Ahrefs. Gael gets the 4-1-1 on their credit system, whether their search engine yep.com was funded by the price increase or not, and compares Ahrefs and their value proposition to the competition.

Full show notes:
https://www.authorityhacker.com/podcasts/328-did-ahrefs-fk-us/

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