Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!
#326 – Can We Predict The Future AGAIN??
Predicting the future in this industry is NOT easy. But in this week's episode, Mark and Gael take a look at the predictions they made last year… and some of them are scarily accurate 😳 They also make a new set of predictions for 2024 of all the major changes they expect to see in the next few months, so buckle up!
Full show notes:
https://www.authorityhacker.com/podcasts/can-we-predict-the-future-again/
SOTR097_Transcript.pdf
Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!
#327 – 8 Ways To Adapt Your SEO In 2024
In this week’s episode, Mark and Gael take a look at the sites who are acing the latest Google paradigm, analyze what worked for them, and adapt the business model so everyone can grow and thrive going forward.
Full show notes:
https://www.authorityhacker.com/podcasts/8-ways-to-adapt-your-seo-in-2024/
SEO for photographers: websites, social media, and Google Search
Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!
GPT-5 vs Claude vs Gemini: 7 Brutal Real-life Tests
What if the world's most powerful AI model was also the most deceptive?
The GPT-5 hype is exploding, with reports of it crushing every benchmark.
But how does it perform on real-world business tasks?
In this episode, we go beyond the hype. After 12 hours of brutal, hands-on testing, we reveal the unfiltered truth about the new GPT-5 family of models.
We show you exactly what GPT-5 means for your business, including:
👉 The results of 7 brutal tests designed for online business owners.
👉 The critical flaw: How GPT-5 hallucinates and literally tried to deceive me.
👉 The secret weapon: Why GPT-5 Mini might be the most important AI model for your business.
👉 The ultimate showdown: How GPT-5 stacks up against Gemini 2.5 Pro and Claude Opus.
👉 A full breakdown of the new, cheaper API that could change everything for developers.
Stop reading sponsored posts and benchmark lists. Watch now to get the complete, unfiltered guide to what GPT-5 really means for your business.
CHAPTERS
00:00:00 – My Brutally Honest GPT-5 Review
00:02:42 – Benchmarks: Is GPT-5 Really the Smartest?
00:03:46 – The Hallucination Test: GPT-5 Lied To Me
00:07:52 – The REAL Game-Changer: GPT-5 vs GPT-5 Mini API
00:10:01 – Test 1: High-Stakes Email Writing
00:13:42 – Test 2: Ad Analysis
00:16:05 – Test 3: One shot vibe coding
00:19:23 – Test 4: Product Launch Plan
00:21:33 – Test 5: LinkedIn Post
00:24:18 – Test 6: Needle in haystack
00:25:59 – Final Verdict & The "Sleeper" Model