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How SEO is Getting Simpler and More Complex at the Same Time ÛÒ INTERNET MARKETING PODCAST #286
Kelvin is back on the show and talking with Andy around this strange situation where SEO, PPC and Content Marketing are getting simpler and more complex at the same time.
Why is that the case? And what can we do to respond to that.
KelvinÛªs top tips:
- Do the things that will have the quickest impact first rather than the big things.
- Understand that complexity is inevitable and invest in improving your ability to navigate that complexity.
- Realise that youÛªll find new challenges over time
Post from Apple Pie & Custard blog by SiteVisibility – An SEO AgencyHow SEO is Getting Simpler and More Complex at the Same Time ÛÒ INTERNET MARKETING PODCAST #286
Sally Hogshead on How You Can Unlock Your Natural Ability to Fascinate
You have a natural ability to fascinate others that you may or may not be taking full advantage of. And getting in touch with this ÛÏfascination advantageÛ can pay big dividends, both in business and in your personal relationships.
Sally Hogshead is a copywriter-turned-Catalyst who teaches you how to tap into your natural ability to fascinate by giving you a better understanding of how the world sees you at your best.
Those of you who are going to Authority Rainmaker this May will get to experience SallyÛªs passion, energy, and innovative ideas live and in person. She is one of the keynote speakers.
And in todayÛªs episode of The Lede, we bring you a little taste of what that will be like. (Plus a special offer to take SallyÛªs Fascination Advantage for free so that you can find out what your archetype is.)
In this episode, Sally Hogshead and I discuss:
- How Sally went from copywriter to Catalyst.
- The critical difference between being merely interesting and being fascinating.
- The archenemies: distraction, competition, and commoditization (and why they damage your marketing).
- What the results of the Fascination Advantage assessment really tell us about ourselves.
- The importance of having an Anthem and how you construct one.
- How Sally applies her own ideas at home, as a parent.
The post Sally Hogshead on How You Can Unlock Your Natural Ability to Fascinate appeared first on The Digital Marketing Podcast Network.
Mastering Media Relations and Blogger Outreach ÛÒ INTERNET MARKETING PODCAST #285
In todayÛªs episode Andy speaks to brightonSEO trainer Laura Crimmons Head of PR and Social at Branded3. Laura is delivering the Advanced Link Building and Blogger Outreach Training Course at BrightonSEO.
Some of LauraÛªs top tools are:
Gorkana
Cision
Vocus
FollowerWonk
Post from Apple Pie & Custard blog by SiteVisibility – An SEO AgencyMastering Media Relations and Blogger Outreach ÛÒ INTERNET MARKETING PODCAST #285
Podcast Updates, New Time and exciting things coming.
4 Weird Google Shopping Tactics That Can Make Money ÛÒ INTERNET MARKETING PODCAST #284
If youÛªre a retailer spending money on PPC at the moment youÛªre going to love this episode, In the episode Andy interviews Rob from SupplyAnt.
This episode explores more about Google Shopping and Product Listing Adverts on Google Adwords.
Google Merchant Centre has moved from a free model to something you now have to pay for, through product listing adverts.
Rob talks about some changes you can make to your feed and adwords campaign to make more Adwords ecommerce campaign more effective.
Including setting different onsite titles and the feed title, deliberate duplication in the feed, including ÛÏbest sellingÛ info into the feed, tweaking the landing page for PLAs and finally hi-jacking high impression SKUs.
Post from Apple Pie & Custard blog by SiteVisibility – An SEO Agency4 Weird Google Shopping Tactics That Can Make Money ÛÒ INTERNET MARKETING PODCAST #284