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In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast and Digital Marketing.

Yes I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get real business humans

Or those who, while they may know how to run a successful business, have studiously avoided dealing with the marketing side of things.

This week I’m talking to Gavin Hodgins, a Recipe course graduate and member of my mentoring community, the Digital Masterchefs.

Gavin runs FloatPac and Floating Solar, and prides himself on being the kind of CEO that gets involved in every level of operations.

Today we’re talking about Gavin’s ongoing relationship with digital marketing, the highs, the lows, and how he’s kept the passion alive all these years.

Google has been making headlines here in Australia, the news corporations aren’t happy about the way they pull their stories into the SERPS, and they want a cut of the profit pie.

Google is so far saying no, you want us to pay? We’ll go away.

So what would happen if Google left Australia?

In today’s bonus episode, recorded as a Facebook live in my I LOVE SEO group, I talk about this conflict between Google, the Australian Government, and news websites, and how this affects every business online, including yours.

Tune in to learn:

• Why news sites are unhappy with Google
• Why Google might pull their services from Australia, and what will happen if they do
• Why you should do more for your site than just SEO
• Why you should diversify your digital marketing across different platforms
• Why you need to build brand recognition by getting your brand seen and heard across the web
• Why having back-up marketing strategies is vital

Whenever a platform releases a new app or feature, we go straight to the experts to learn more. When we heard that Instagram rolled out their new Guides feature, we called on our good friend and Instagram “It Girl”, Jenn Herman, from Jenn’s Trends, to help get us in the know.

Jenn shared with us that this is Instagram’s way of allowing users to post longer-form content and filled us in on the latest news and tips on how to utilize this new feature perfectly for B2B marketing.

Here’s the link to The Food Blog SEO Study with all the findings and actionable tactics:
https://www.rankiq.com/food-blog-seo-study/

Curious about this new Clubhouse platform, we decided to dig a bit deeper into it and find out just what it was all about and why so many business professionals – and well-known names – were flocking to it.

We reached out to Mike Stelzner, from Social Media Examiner, to get his take on this since he’s always ahead of the curve. And he did not disappoint. In this episode, Mike gives us the quick and dirty lowdown about what Clubhouse is, how it works, who’s hanging out there, and the many ways you can be leveraging the platform for your business.