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Google has released an update to their search engine algorithm! But what does a Google Algorithm Update mean for your business? Don’t panic, Bob and Jesse are here to help you understand how to learn what’s different after the update, and how to use a variety of tools to address changes in your SEO and search engine rankings!

Also, we’re looking for listener feedback on our upcoming SEO courses. Visit us at localseotactics.com/courses to take an extremely brief survey regarding what sort of courses you would be interested in, and also take advantage of the opportunity to sign up to be a beta student for our courses! Take part in shaping these learning tools, and take advantage of learning more for yourself to help your business thrive.

Check out this episode today! Thanks for listening.

What you’ll learn

• The importance of taking notice when an algorithm update happens!
• Using PageOptimizer Pro to get an idea of how the landscape looks after an algorithm update.
• How long after an algorithm update do you want to wait before reacting to changes?

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-should-you-do-when-google-releases-major-algorithm-update/

In this episode, our resident Client Success Specialist, Sue Ginsburg, brings us a great listener question from across the pond regarding defining your service area listing order in Google My Business. Jesse and Bob dive into best practices for defining your GMB service area listing, how your listings represent your business, and more.

If you have questions for us, contact us today! If we use your question on the show, you may be eligible to receive a free t-shirt!

What you’ll learn

• GMB uses standard geographic measurements (county, state, city) to allow you to define your service area.
• How you list your service areas does not necessarily affect your SEO.
• Be truly representational of your service area. Don’t expand your zone beyond where you serve!
• Pick bigger cities to define your boundary to help your SEO.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/service-area-gmb-listings-does-it-matter-which-order-you-list-your-service-areas/

It seems like once one platform adds a new feature, the others all rush to create a similar one, making them all that much more similar to each other. But after seeing an article discussing how one company boosted their traffic by over 500% using the new Google Web Story feature, I obviously had to check it out. So we went directly to the source, the author of the blog post – and the creator of the Web Story in question – Andrea Volpini.

In this episode, Andrea breaks down how Google’s Web Story feature is different than the other Stories you see from Instagram, Facebook, etc., and how you can put on your Director’s hat and create “trailers” for your other written content, such as blog posts.

Before launching the crypto coin, it s important to gain the trust and investors Here are some 11 highly effective Cryptocurrency Marketing Strategy in 2021.

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