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Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast] – Search Engine Journal

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ChatGPT and other Large Language Models (LLMs) are seemingly everywhere, and it’s crucial to learn what’s possible with them while acknowledging their flaws. After all, do LLMs have their intelligence? Is ChatGPT ready for “prime time,” or is it merely a toy that can lead to fake and error-laden stories?
President of Pilot Holding, Eric Enge, joined me on the SEJShow to share the truth behind the prevailing myths surrounding the generative AI landscape and how to succeed with the tools instead.
Discover the problems arising from placing too much trust in generative AI. You’ll also find out what is possible and how to use it in your business best while avoiding the common mistakes associated with LLMs.
We must remember that the real problem is that this stuff is trained on the open internet. We have all the world’s information on the web, and that’s great, but we also have all the world’s disinformation on the web and a lot of overtly intended misinformation. –Eric Enge,41:18
Anybody who thinks SEO is going away because of this doesn’t understand SEO. As long as people want to search for and find things, and as long as there are tools to help people search for and find things, there will be SEO, end of story. –Eric Enge, 32:48
We’re not at the point where this will supplant humans in all things. But we are at a point where we’ve developed a really interesting tool that can be used constructively and creatively in many different ways.–Eric Enge, 37:38
[00:00] – Introduction to Eric
[04:21] – AI’s current and future role in search & opportunities
[09:36] – Effects of incorrect information on different Internet users
[14:13] – Error reporting to Google: Best practices
[15:25] – Preparing ecommerce sites for AI-enhanced search
[21:02] – The role of content in local search results
[23:52] – Evaluation of Google’s source selection for search results
[28:23] – Impact of Google’s result integration on clicks and conversions
[31:48] – Importance of brand visibility in search results
[33:14] – Misunderstandings about AI’s influence on search results
[37:40] – Outlook on the future of ai systems
[38:29] – Recent advancements in ai-generated output accuracy
[41:18] – Web disinformation issues and their effect on ai models
[44:22] – Strategies for ai-optimized business content
[46:55] – AI’s potential impact on online content credibility
[48:33] – Importance of experts in enhancing ai-generated content
[50:19] – Google’s approach to evaluating content trustworthiness
[51:49] – Insights on AI’s role in future content generation and SEO
Resources Mentioned:
Pilot Holding: https://www.pilotholding.com/
Right now, we have this massive paradigm shift or the preparation for the shift. We’re definitely in the infant stages. Most of us SEOs have Google SGE running on our browsers. We’re doing queries daily. We’re getting scared or anxious every time we do a query. Now we’re seeing an article appear before the typical organic results. We must keep reminding ourselves that we are beta-testing this at the moment. –Loren Baker, 04:21
The easiest way to get started is to take a page on your site, feed it into the model, give it the search query you want it to rank for, and ask it what changes you need to make to improve your chances of ranking on that or what content gaps you need to fill. –Eric Enge,44:22
Over time, E-A-T (Expertise, Authoritativeness, Trustworthiness) is going to become more important. Google will place a lot of weight on looking for subject matter experts, fact-checking, and a strong staff of experts owning the content. –Eric Enge, 48:22
For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal
Connect With Eric Enge:
Eric Enge is an award-winning professional and co-founder of Pilot Holding, specializing in executive consulting for SEO, content marketing, digital marketing, and finance. He founded Stone Temple Consulting, later acquired by Perficient, where he served as General Manager and Principal in the Digital Marketing team.
Eric’s expertise spans digital marketing strategy, SEO, content marketing, paid search, conversion rate optimization, social media, web analytics, and marketing automation. He excels in guiding businesses toward their next stage of growth.
Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericenge/
Follow him on Twitter: https://twitter.com/stonetemple
Connect with Loren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing …
Conquer your day with daily search marketing news.
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Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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Google’s “Site:” Operator Won’t Show You Everything That’s Indexed – Search Engine Journal

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The Trunk: Gong Yoo And Seo Hyun Jin's Mysterious K-Drama's Release Date Announced – News18

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Netflix released the first teaser and poster of the much-awaited K-drama The Trunk, featuring Gong Yoo and Seo Hyun Jin. On October 30, the streaming giant dropped the teaser video, revealing the release date of the mysterious melodrama. Directed by Kim Kyu Tae, the upcoming K-drama is based on Kim Ryeo Ryeong’s novel of the same name.
The Trunk revolves around the life of Noh In Ji (played by Seo Hyun Jin), an employee of NM (New Marriage), which arranges short-term marriage contracts for clients. Despite having a job where she gets to live with a ‘contract husband’ every year, Noh In Ji feels isolated and lonely. Her life takes a turn when Gong Yoo’s character, Han Jeong Won, enters into a contract marriage with her in order to preserve his previous marriage.
As the teaser video begins, Noh In Ji is seen walking with a huge trunk with her and entering a house while Han Jeong Won’s voice in the background asks her, “Do I refer to you as my wife? Is that how this works?” The duo then embark on their one-year contract marriage, guided by a manual. The plot thickens when Jeong Won’s ex-wife, Lee Seo Yeon, played by Jung Yun Ha, congratulates him on his new marriage. Meanwhile, she tells In Ji, “Please be happy. I may be punishing Jeong Won, but I’m also giving him time off.”

A post shared by Netflix Korea | 넷플릭스 코리아 (@netflixkr)

The poster of the upcoming K-drama featured Noh In Ji entering Han Jeong Won’s house with a striking trunk while the latter stood on the spiral staircase. This sets the tone for a cold atmosphere marked by a sense of hidden secrets between the duo. Both characters are seen with stoic expressions, highlighting the underlying tension between them. The tagline of the poster reads, “Truth and lies, wrath and longing. A marriage entangled in secrets.” The suspenseful thriller is set to drop on Netflix on November 29.
Speaking of Gong Yoo, the 45-year-old South Korean actor is best known for his roles in K-dramas like Coffee Prince, Guardian: The Lonely and Great God, The Silent Sea and Squid Game, as well as K-movies like Train to Busan, Silenced, and The Suspect. On the other hand, actress Seo Hyun Jin is popular for her roles in K-dramas such as Dr Romantic, Record of Youth, You Are My Spring, and Why Her.
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Google’s On Domain Name Selection: Branding Over Keywords – Search Engine Journal

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Join us as we share insights from the top SEOs at the world’s largest traffic-driving websites. Instead of guesswork, you’ll discover how to leverage real data to align your team and fast-track growth with five proven and actionable tactics you can implement immediately.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Google’s Search Relations Team advises that domain name choices should prioritize long-term branding over keyword-centric SEO strategies.
In a recent episode of the ‘Search Off The Record’ Podcast, Google’s Search Relations Team, composed of John Mueller, Gary Illyes, and Martin Splitt, weighed in on a topic often discussed among website owners and SEO practitioners: the impact of keywords in domain names on search engine rankings.
The discussion was initiated with Mueller asking, “Moving on to domain names, should I put keywords in my domain name, or should I pick a brand?” Illyes responded with a chuckle, indicating that the answer wasn’t simple.
“From Google’s perspective or Search perspective… Well, I can’t say if it’s a Search perspective. But from Google’s and Steve’s perspectives, I don’t think it matters,” Illyes stated.
Illyes elaborated that while the presence of keywords may not necessarily impact search engine rankings, it could influence user behavior.
“For example, if I want to take a passport photo, I have the weird sites that will target any kind of photo. And then you have passportphoto.com. And I’m more likely to click on passportphotos.com for some reason as a user,” Illyes explained.
When Splitt questioned whether the presence of dashes in a domain name or exact match domains would make a difference, Illyes responded:
“Anything that’s in the URL can be technically manipulated by the site owner. So we probably don’t want to put that much weight on that kind of input. Which means that in ranking, it might not help as much as people think it does.”
In other words, from a search engine perspective, whether a dash is present in the domain name doesn’t matter.
However, Illyes added that from a user experience perspective, “having the domain name with a dash is probably more readable.”
As the conversation steered towards the long-term implications of choosing domain names, Mueller advised focusing more on the brand than the keywords.
He explained, “Your website will probably evolve over time. And you could be selling potato peelers now, but maybe you’re also selling avocado peelers in a year from now. And if your website is called bestpotatopeeler2023.com, starting to sell avocado peelers would be awkward.”
Ultimately, the Google Search Relations team suggests incorporating keywords in domain names should be a business decision rather than an SEO strategy.
As Mueller pointed out, “You should think long-term because changing your domain name is always a hassle. And you want to keep it for a long time if you can.”
For more on domain name selection best practices, check out the full episode of Google’s podcast.
Featured Image: Dmitry Strizhakov/Shutterstock
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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SEO & Site Migrations: Common Pitfalls To Avoid [Podcast] – Search Engine Journal

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Rank higher in Podcast Search Results with Ausha’s new PSO Control Panel – Podnews

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This article is at least a year old
According to The Podcast Host, 40% of podcast listeners search for a podcast directly on their listening apps. And among them, 58% type the topic into their app’s search bar, and choose from the results. This highlights the significant role that search plays in helping people discover podcasts. Ausha, the leading podcast marketing platform, is pleased to introduce a groundbreaking solution: the PSO Control Panel.
While website creators have SEO (Search Engine Optimization) down to a science, the world of podcasting, even with similar search bar logic, hasn’t been explored as much when it comes to optimization.
Figuring out the murky algorithms that help people find your podcast has become a big deal for creators.
Apple Podcasts says that podcasters can get more eyes (or ears) on their shows by integrating keywords in their metadata, choosing the most spot-on keywords for their show, and racking up good ratings.
But let’s be real: finding the best keywords for your podcast can be difficult.
Much like SEO for websites, PSO is all about optimizing your metadata to boost your podcast’s visibility in search results. It’s not just about using keywords but knowing how to strategically integrate them to enhance your show’s discoverability and reach a larger audience.
In a nutshell, PSO is becoming an indispensable skill for podcasters who are serious about growing their audience and making their content easily findable.
But here’s the thing: If you can’t measure it, you can’t improve it.
PSO Control Panel is the ultimate ally for podcasters who want to track their positions on listening platforms like Apple Podcasts and Spotify.
The PSO Control Panel is a brand-new feature designed by Ausha to empower podcasters to identify, monitor, and optimize their keyword choices, thereby granting them control over their visibility and discoverability.
From day one, Ausha has focused on giving podcasters easy-to-use tools to reach more listeners and grow their shows. In a world overwhelmed with podcast choices, where being visible is key, the PSO Control Panel is Ausha’s latest commitment to podcasters.
A select group of 100 Ausha users will be the first to try out this innovative tool to optimize their rankings.
Ausha plans to open the PSO Control Panel for all Ausha’s users by the end of the year.
Stay tuned for more PSO news by registering to our mailing list.
Ausha stands as a leading force in the realm of Innovative Podcast Marketing.
Founded in France in 2018 and making its mark in the U.S. since 2022, Ausha provides an all-in-one platform that simplifies every facet of podcast marketing.
From seamless hosting and distribution across major global directories to advanced promotional tools backed by AI, Ausha is the go-to platform for over 11,000 podcasters worldwide.
Always at the cutting edge of technology, Ausha is committed to empowering podcasters to grow their audience. Beyond our tech expertise, Ausha is proud to be a “Great Place to Work” and is dedicated to various social and environmental causes. Learn more at www.ausha.co.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.
Companies mentioned above:
AppleApple PodcastsAushaSpotify

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