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PPC Strategies For 2024: Insights From Over 16,000 Businesses – Search Engine Journal

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Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
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Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Podcast: Download
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We’re diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move forward into 2024.
In this insightful interview with Jacques van der Wilt, he and Loren examine highlights from DataFeedWatch’s powerful Multichannel Marketing Report. They take a look at which PPC strategies stood out the most and which channels provided the best return, along with big changes coming next year.
Using these insights, they also explore the most common challenges in ecommerce PPC campaigns, and what leading brands are doing to succeed right now.
We looked into the feeds of 15 to 20,000 online stores in all of those countries, and that means that’s such an incredible volume that what we see basically is an almost exact picture of what is happening in ecommerce advertising. – Jacques van der Wilt, 2:20
Obviously Google is still the largest channel. Almost every retailer is using that. However, we can see that social is beginning to eat their lunch. – Jacques van der Wilt, 6:06
I think Amazon has a big influence on everything. They’re probably market leader in ecommerce, so their impact must have been big. Yet I think that it’s not primarily driven by Amazon. – Jacques van der Wilt, 11:59
[0:00] About Jacques van der Wilt
[2:11] DataFeedWatch’s Multichannel Marketing Report
[6:06] Marketing channel trends
[9:14] Growth of TikTok
[13:42] The 3 largest barriers to PPC growth in 2024
[16:58] Other challenges retailers are facing
[21:40] Best tactics for PPC practioners to use in 2024
[25:02] Challenges for retailers with large inventories
Resources Mentioned:
Creating or modifying images with AI is super easy. Imagine you’re unhappy with your images as a retailer, but you have images for 10,000 products. It’s horrible. So you can do that much quicker. It’s a big time saver. – Jacques van der Wilt, 16:02
Connect with Jacques van der Wilt:
Jacques is a shopping feeds industry leader, start-up mentor, and entrepreneur. He’s the founder of DataFeedWatch (acquired by Cart.com in 2022): a leading global feed management and optimization company that helps online merchants optimize their product listings on more than 2000 shopping channels in over 60 countries. Before founding DataFeedWatch, Jacques held leadership positions in the US and Europe. He is also a seasoned guest speaker at industry events and a mentor at Startup Bootcamp.
Connect on LinkedIn: https://www.linkedin.com/in/vanderwilt/
Connect with Loren Baker:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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Seo In Guk, Lee Joo Bin, And More Confirmed To Join Ma Dong Seok And Park Hyung Sik In New Korean Superhero Series – soompi

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Upcoming Korean superhero series “Twelve” (literal title) has unveiled its star-studded cast lineup!
On October 31, the upcoming fantasy drama “Twelve” revealed the cast lineup of the 12 zodiac angels.
Inspired by the 12 zodiac animals of the East, “Twelve” tells the story of 12 angels living in the human world in human form to protect the Korean Peninsula from evil spirits. Long ago, the angels barely managed to seal the forces of evil in the gates of hell through their sacrifice, bringing peace. However, with the evil spirits awakening, chaos returns.
Previously, it was announced that Ma Dong Seok will play the role of Tae San, the leader of the 12 angels symbolizing the tiger, while Park Hyung Sik will portray Ogui, symbolizing the crow, the force of evil that has awakened from its seal. Tae San harbors deep within his heart the memories of the four angels symbolizing the ox, rabbit, sheep, and rooster, who were sacrificed in past battles, and now lives in the human world, concealing his true identity.
On top of them, Seo In Guk, who was previously in talks, confirmed to take on the role of Won Seung, symbolizing the monkey. Won Seung is a nimble trickster who dreams of becoming the next leader after Tae San.
Veteran actor Sung Dong Il will play Ma Rok, a human with special abilities uniquely chosen by the gods and the manager of the 12 angels. Marok stands by the 12 angels, assisting them in protecting humanity and the world.
Lee Joo Bin will portray Mir, the angel symbolizing the dragon who lives with her special powers sealed due to a battle that took place thousands of years ago.

Go Kyu Pil will transform into Don Yi, the angel symbolizing the pig. Don Yi works as a nurse at a oriental medicine clinic, assisting the angel Bang Wool, who symbolizes the snake, and surprises everyone with his unexpected agility in battles.
Kang Mina will play Gang Ji, the angel symbolizing the dog. Gang Ji is swift like a fighting dog in battles but possesses a warm heart, always determined to protect humans.
Sung Yoo Bin will portray Jwi Dol, the angel symbolizing the rat. Jwi Dol has quick judgment and plays an indispensable role in the activities of the 12 angels.
Ahn Ji Hye will take on the role of Mal Sook, the angel symbolizing the horse, showcasing spectacular action sequences.
Rookie actress Regina Lei will play the role of Bang Wool, the angel symbolizing the snake, marking her official acting debut. Bang Wool is an oriental medicine doctor who heals all human ailments with ancient medical skills. She plays a significant role by diligently caring for her fellow angels when they are attacked by demons.

“Twelve” is currently in production with the aim of premiering next year.
Until then, watch Seo In Guk in “The Smile Has Left Your Eyes”:
Watch Now
And watch Ma Dong Seok in “The Roundup”:
Watch Now
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QGP Launches Homepage Backlinks Service; Reshaping SEO for Businesses – Newsfile

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Wilmington, Delaware and Wan Chai, Hong Kong–(Newsfile Corp. – October 30, 2024) – QGP, a link-building provider committed to helping clients improve their online presence, launches a new homepage backlinks service to empower businesses and brands to gain visibility and strengthen the performance of their websites.
Given that the homepage’s authority greatly influences website ranking, homepage backlinks are one of the key factors in improving a site’s overall visibility in search engine results (SERPs).
With these new services, QGP’s platform makes it easy for businesses to strengthen their online presence and climb search rankings, driving real growth through smarter, more powerful homepage backlinks.
Businesses using the new services will have access to over 5,000 sites through the QGP 3.0 system and can potentially secure high-value homepage links without the hassle of building PBNs, managing footprints, or constantly updating content.
The service also offers fast, easy delivery with links going live within a week, and clients can cancel anytime.
Businesses can explore the new homepage backlinks service here.
About QGP
QGP is a leading link-building and SEO strategy consulting provider specializing in white hat link-building through guest posts, niche edicts, and homepage link strategies. With the expertise to build effective, healthy SEO campaigns, its platform has become the go-to link-building provider for various highly successful SEO training programs.
Media Contact:
Kosta Hristov, Founder & CEO of QGP
kosta@qgp.com
+852 3001 5702
https://www.qgp.com/

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/228182
SOURCE: DesignRush
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After I/O: What To Know Following Google’s Big Month [Podcast] – Search Engine Journal

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Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Podcast: Download
Subscribe: Apple Podcast Google Podcasts Spotify
On this episode of the SEJ Show, we dive headfirst into the aftermath of Google’s momentous May, from I/O to Marketing Live.
Join SEJ Editor-in-Chief Amanda Zantal-Wiener in conversation with industry experts Roger Montti and Matt Southern as we dissect the key takeaways and groundbreaking announcements from Google’s annual events.
From an abundance of AI announcements to product updates, tune in to learn how to leverage and apply these developments to stay ahead of the curve.
Google announced a lot of things, but they’re not shipping anything yet, so it’s not like they’re flooding the market with all this new stuff that we have to try. There are a lot of announcements, and I find that we have a lot of time to digest them before we can get our hands on them and use them. –Matt Southern, 2:17
The big takeaway that I got from I/O and the way Google is looking to change the search experience, also with GML yesterday changing the advertiser experience is making everything conversational, which by the way, I feel like we’ve seen this before. Conversational marketing with chatbots etc., was a really big deal. There’s a big emphasis on a conversational approach to all these things. –Amanda Zantal-Wiener, 32:22
So it seems both Open AI and Google are afraid of the democratization of AI. Right now, people are building a chatbot for 500 bucks or less, so the technology is out there. People are building their own things, like Jasper AI is working with Cerebras, which provides AI infrastructure, and a lot of people think Jasper AI is just taking a chat GPT feed and modifying it. No, they built their own large language models using the Cerebras infrastructure, and it’s very unique to them and very specific–what’s called domain-specific. That’s going to pose a problem for them, and they want to keep a light on it, in my opinion, but that’s why you’re seeing the first strike from Google and open AI about the legislation because they want to control what the laws are. –Roger Monttii, 7:17
[00:00] – About Matt & Roger
[02:04] – Are things slowing down this summer?
[05:50] – The talk about the L-word: Legislation.
[12:33] – The white paper on Google’s ethics and AI.
[17:32] – Initial thoughts on Google’s Search Generative Experience (SGE)
[22:03] – About Section 230.
[32:22] – How do you optimize for the new search experience?
[47:15] – How will the new search experience impact accessibility & KPIs?
[52:37] – What’s the motivation for companies?
[58:26] – What’s on the horizon?
Resources mentioned:
Google I/O: https://io.google/2023/
230 should be amended to account for recommender algorithms which is a relatively new thing that didn’t exist. Section 230 was originally formulated to regulate, give a fair forum, and allow free speech. Section 230 is about allowing free speech. But let’s face it: When it comes to people advocating harm, it might seem controversial, but there should be limits on free speech because the right to free speech is only the right to have to be able to say what you want and not have government and put laws into it.  Free speech is when I walk into your house or Matt’s house, or anybody who’s watching. I can’t go in there and say whatever the hell I want. You have the right to kick me out. So when you go to a website, whether it’s YouTube, Twitter, or some random forum, if you don’t can abide by the terms of service that restrict what kind of speech is allowed there, they have the right to kick you out. –Roger Monttii, 27:22
As far as the summer in search, I think that it might slow down, but Google has a history of pushing things without announcing them over to summertime, although there are some updates too. But there’s been a history of Google pushing important changes related to how search works during the summer and then announcing it in the fall. –Roger Monttii, 4:13
I was watching the hearing with Sam Altman, and it seemed a little too friendly compared to previous hearings. It’s unusual for a company like that to just welcome regulation, almost like they’re asking, “please regulate us.” –Matt Southern, 10:09
For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal
Connect With Roger Montti:
Roger Montti is a seasoned search marketer boasting over 20 years of experience in the field. He has built a solid reputation for expertise and effectiveness by offering site audits, phone consultations, and content and link strategy assistance.
In addition to being a Head Judge for the 2020 and 2021 U.S. Search Awards, Roger is also a publisher of award-winning websites, showcasing his multifaceted talents within the industry.
As a prominent figure in search marketing, Roger has shared his insights at various conferences, including SES, SMX East, SMX West, SMX Advanced Seattle, Affiliate Summit NYC, Affiliate Summit West, and multiple PubCon events. In addition, his writing covers various topics, such as WordPress, Facebook, Google, SEO, and search marketing, further establishing him as a thought leader.
Connect with Roger on LinkedIn: https://www.linkedin.com/in/martinibuster/
Follow him on Twitter: https://twitter.com/martinibuster
Connect With Matt Southern:
Matt G. Southern, a highly respected Senior News Writer, has been integral to the Search Engine Journal team since 2013. With a bachelor’s degree in communications, he excels at distilling complex subjects into clear, engaging content.
In addition to writing, Matt is responsible for overseeing strategy development within SEJ’s news department, ensuring that the organization remains at the forefront of the digital marketing and search engine optimization landscape.
As a trusted source of information, Matt’s work at SEJ combines accuracy, quality, and relevance. His dedication to excellence in reporting and commitment to helping others better understand search engines and digital marketing make him an indispensable asset to SEJ and the broader industry.
Connect with Matt on LinkedIn: https://www.linkedin.com/in/mattgsouthern/
Follow him on Twitter: https://twitter.com/MattGSouthern
Connect with Amanda Zantal-Wiener, Editor-in-Chief at Search Engine Journal:
Follow her on Twitter: https://twitter.com/Amanda_ZW
Connect with her on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/
Amanda is a writer, editor, marketer, and “Golden Girls” superfan. Joining SEJ from HubSpot, her byline has appeared in Thrillist, …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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Effective Website Redesigns: How To Avoid Costly Mistakes [Podcast] – Search Engine Journal

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Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Podcast: Download
Subscribe: Apple Podcast Google Podcasts Spotify
Website redesigns are a necessary component for marketers. But with so many elements going into an effective redesign, do you know what to focus on to develop a solid plan from the start?
Join us and hear from Janet Mesh, CEO and co-founder of Aimtal, as she and Loren Baker, our founder and host, break down the ways to effectively launch a website redesign using Webflow and HubSpot, and the factors you need to focus on when redesigning. You’ll get tips on honing in on your site’s infrastructure using Janet’s “do no harm” strategy, to ensure that you have a clear infrastructure plan from the beginning.
If you’re looking to make your next redesign efficient and effective, you won’t want to miss these tips.
 
Resources:
Website Strategy Worksheet
 
Connect with Janet Mesh, CEO and Co-Founder of Aimtal:
Janet Mesh is the CEO + Co-Founder of Aimtal, a fully remote integrated marketing & consulting agency for B2B tech companies like Cisco, Atlassian, Trello, and Prisma Cloud. She is a remote work advocate who, in the past 5 years, has built and run a team of marketers located in 6 time zones all over the world.
Janet has doubled the size and revenue of her agency year-over-year since its inception in 2018 and Aimtal won the Sprout Social ‘Always Be Growing’ award in 2022 in recognition of this growth. Her passion for integrated marketing with an agile approach is the key to her success, and has led to over a million dollars in sales for her clients in the last year.
Outside of work, you can find Janet trying new restaurants around the world, reading historical fiction novels, and hosting happy hours at home for family & friends.
Instagram: https://www.instagram.com/aimtal_co/
Facebook: https://www.facebook.com/aimtalco/
YouTube: https://www.youtube.com/@aimtal/
Twitter: https://twitter.com/aimtal_co
LinkedIn: https://www.linkedin.com/company/aimtal/
 
Connect with Loren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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Google launches perspectives filter in mobile search results – Search Engine Land

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Google has begun the rollout of the new perspectives filter in the mobile search results this weekend. This feature was announced at Google I/O and we have seen previews and tests from Google over the past months related to this feature and now it is live.
What it looks like. Here is a screenshot of the feature, you can see it by searching on mobile and sliding the search bar filters until you see a “perspectives” option. Click on the “perspectives” option to load those results:
More about perspectives. Searchers can filter their search results to show results to see videos, blogs and forums. These results aim to show people a more “lived experience” to their search queries, Liz Reid, VP of Search at Google, told Search Engine Land at Google I/O. These searchers are able to see answers from people who are sharing their own personal perspectives and these answers are provided in a user interface that is more friendly and consumable to the younger searcher.
When you tap on the perspectives filter, you will see more long and short-form videos, images, and written posts that people have shared on discussion boards, Q&A sites, and social media platforms, Google explained.
We saw Google testing perspectives early on, but those two examples are different from what we covered here. I spotted this in early May.
Hat tip to Kumarpal Shah for spotting this on Saturday.
Why we care. Here is a new way to see content within forums, videos, blogs and other formats where people are giving their view and perspectives on a specific topic.
The filter is deep inside the search filter bar, so it is not clear how many people will use it but it is rolling out now and some of you may be able to play with it to see if your content shows up for some queries.
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