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Search News Buzz Video Recap: Google August Core Update Done, Google Interview, Google Ads & Merchant Center News & The YouTube Algorithm SEO – Search Engine Roundtable

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This week, the Google August 2024 core update finished rolling out, a bit earlier than expected. There is still search volatility, a lot of it, days after the core update completed. I also posted a huge interview with Google’s Danny Sullivan on the core update. I posted the big Google Webmaster Report for September 2024. Google updated its canonical doc to say do not specify fragments in your canonicals. Google Search finally supports AVIF images. Google is testing a new forum display for its search results. Google is testing a new shopping search design. Bing Knowledge panels has this table of contents that is interactive. Google Business Profile may be dropping the Q&A feature in some regions. Google is testing new map pin shapes. Google Trends email subscriptions are going away. Google will automatically link Google Ads and Google Merchant Center accounts. Google Ads now has a merchant products tab for images. Google Ads will opt out new accounts from serving ads on parked domains. Google Ads product category level insights is live. Microsoft Advertising announced a bunch of new features. Google Analytics 4 has new benchmarking data. I posted a bunch of videos from YouTube algorithm and SEO questions and answers. That was the search news this week at the Search Engine Roundtable.
Sponsor: BruceClay one of the founding fathers of the SEO space, doing search marketing optimization since 1996. Bruce Clay is big into SEO training, check out seotraining.com to learn more and check them out at bruceclay.com. Also, check out their new product, Prewriter.ai – this tool empowers writers to write better and more efficiently, so check it out.
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This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License and YouTube videos under YouTube’s ToS.

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Video: Google November 2024 Core Update, AI Overview Hyperlinks, SEO, Ads, AdSense & More – Search Engine Roundtable

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For the original iTunes version, click here.
Google launched the November 2024 core update earlier this week, and we are now starting to see movement and ranking shifts because of it. Google AI Overviews is testing using real hyperlinks, instead of paperclips. Google cautioned about using Google Trends for content development. Google told SEOs not to over focus on URL structure. Google spoke about SEO advice for version history pages. I spoke a bit about term drift and why it matters. Google Search now supports C2PA metadata for images. Google Maps launched products nearby. Google Merchant Center added sale events promotion types. Google is testing an AI chat sales assistant feature in Search. Google Ads is updating is customer match policies. Google Ads is testing subheadlines in a big way. Google Shopping Ads can show both seller and product ratings. Google Ads turned on election ads again. Google Ads Editor version 2.8 is out. Google AdSense launched collapsible anchors. Google AdSense changed its first-party cookie controls. Bing added rich entity cards and popular search refinements to its autosuggest feature. That was the search news this week at the Search Engine Roundtable.
SPONSOR: Wix Studio – Did you know the Wix Studio SEO Course is live. It covers topics like keyword research, technical SEO, local SEO, SEO reporting, link building and more. Learn more at wix.com/seo/learn/course.
Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:
Search Topics of Discussion:

Please do subscribe on YouTube or subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!
The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, Inc
Copyright © 1994-2024 RustyBrick ®, Inc. Web Development All Rights Reserved.
This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License and YouTube videos under YouTube’s ToS.

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5 Ways to Advertise Your CBD Brand Online – Search Engine Journal

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Download your copy of SEO Trends 2025 and discover what to be hopeful about in a changing search world.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
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Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top priorities and challenges that will shape the future of search in 2025.
Almost all major online advertising channels restrict brands from promoting CBD products. But brands can advertise CBD products online. Here’s how.
The North American cannabis industry is expected to reach $16 billion by the end of 2019.
CBD is one of the most profitable product categories in the industry and is projected to bring in total revenue of $1.6 billion in the U.S. within the next couple of years.
As one of the fastest-growing trends in consumer goods, it’s difficult to ignore the growing presence of cannabidiol (CBD).
Despite this, almost all major online advertising channels including Facebook, Instagram, Google, Amazon, and Snapchat don’t allow brands to promote CBD products. Thus, CBD companies need to find other ways to generate awareness and build their brands online.
Facebook has recently relaxed their policies somewhat, but brands are still unable to advertise products or posts referencing CBD on their site.
Here at Hallam, we’ve been approached to develop market penetration strategies for a number of CBD clients. These often encompass creative SEO strategies to target long-tail searches, alongside content and PR campaigns designed to gain brand recognition in what’s becoming a rapidly saturated market.
Doubling down on education and thought leadership content can also be effective as an entry point since consumers are actively searching for information on what’s still a relatively new topic to the general public.
While they are certainly worth investing time in, relying purely on organic and earned media strategies will take time to generate traction for a new brand.
Like any other industry, CBD brands should still have an eye on paid media as an acquisition strategy.
But how can you advertise CBD brands despite the current restrictions on most major ad platforms?
Just because Google has barred CBD ads doesn’t mean that display advertising isn’t possible.
Outside of the Google Display Network, there is a range of platforms available to advertisers looking to access display inventory on websites that will allow CBD-related ads to run on their sites.

One platform clearly capitalizing on the current restrictions placed on CBD ads is FieldTest.
The platform has struck deals with premium publishers across the web and made them available to CBD advertisers through their platform.

From syndicated content to high-end ad placements, using platforms like FieldTest can prove a great way of gaining brand awareness and traffic via premium inventory outside of the Google Display Network.
Influencer marketing allows CBD brands to bypass advertising restrictions in place on popular platforms such as Facebook and Instagram by tapping directly into the organic following of relevant influencers on each platform.

Need all the energy I can get for this stadium workout, meaning a good night sleep.. good thing I had my @chiefcbd last night 🤩😛 #cbdoil #tuesday
A post shared by Madison Emery (@madisonkayfit) on

Partnering with influencers enables CBD brands to reach a wider audience through organic social posts by tapping into individuals who already have a large community of followers.
Choosing the right influencers is essential to ensure a strong brand fit.
It’s also important to keep in mind that sometimes influencers with smaller audiences can actually be better options for brands than influencers with larger reach but less engagement in the CBD niche.
Native advertising is classified as a type of digital ad placed on a publication where the advertisement does not disrupt the user experience. Here, ads are embedded in the content or in some cases, are the content.
This strategy usually revolves around placing sponsored content on third-party websites, billed on a CPC or a CPM basis.
Many native platforms have restrictions on the type of content that’s able to be promoted. That said, there are strategies available to navigate the restrictive policies of many native platforms as explained in this post on the native platform StackAdapt.
By placing sponsored content into publications like Forbes, for example, with millions of monthly active users, you can leverage the scale of their audience to grow awareness of your brand.
Because affiliate fees are based on performance (% commission based on sales of your products), working with affiliates is a low-risk method of generating qualified traffic.
There are already a number of CBD companies signed up to major affiliate networks such as affiliate window, while other trusted affiliate networks include ShareASale, CannAffiliate and Clickbank.
This is a strategy available to any CBD brands looking to get support in driving online sales for an agreed commission.
Podcast ads aren’t widely used as part of a digital strategy but they are being used by CBD companies to boost brand awareness considering other advertising restrictions currently in place.
Platforms such as Midroll exist purely as a go-between for Podcast producers and advertisers, enabling CBD brands to deliver ads in partnership with podcasts they feel will attract relevant listeners.
CBD advertisers can expect to pay $18-50 per thousand impressions (CPM) for podcast ads. These ads are measured (and billed) by downloads: how many times an episode that contains an ad is downloaded.
Podcast advertising is certainly a unique approach to finding a highly engaged audience. It should be considered by CBD brands who aren’t currently able to invest in brand awareness through mainstream digital advertising channels.
Despite extremely limiting restrictions on traditional advertising platforms, there is a range of alternative options available to CBD brands looking to invest in paid acquisition.
Indeed, it’s highly likely Google, Facebook and other major players will lift their restrictions on CBD ads in the year ahead.
For now, CBD brands can also invest in building a solid organic foundation through informational content and creative PR activity to:
The CBD space is becoming more saturated by the day, so it’s important to get your ducks in a row before unleashing your advertising budget.
Ensure you’re able to differentiate your brand and clearly articulate through the power of persuasion why potential customers should choose you over the multitude of alternative CBD brands already on the market.
More Resources:
Image Credits
All screenshots taken by author, November 2019
Ben Wood is the Strategy & Innovation Director at Hallam, voted Best Large Integrated Agency at both the Global and …
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Why people stop listening to podcasts – Podnews

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This article is at least a year old
Why do people listen to podcasts? Caila Litman shares data in this week’s Sounds Profitable with Claritas, in the monthly Good Data feature. You should have subscribed by now. 🙂
The UK media regulator Ofcom has published the results of its UK podcast survey 2022. Ofcom just published the data in a big spreadsheet with 30,000 rows, so we should all be grateful to Adam Bowie for looking at the data. It says that 25% of Brits listen to podcasts each month – the same figure as reported in Edison Research’s Infinite Dial UK, and unchanged year-on-year.
Higher Ground, Barack and Michelle Obama’s production company, is apparently to leave Spotify, says Bloomberg. As first reported in Business Insider in early February, the Obamas reportedly found it difficult to get their ideas for shows accepted by Spotify management – and Spotify declined to renew. They continue to look for a renewal partner.
Podcast Movement is hosting a set of sessions at the NAB Show in Las Vegas next week. There’s also a meet-up (“drinks, networking and fun”) – register here.
Poddin — The most accurate and affordable podcast transcription tool. Boost SEO and grow audience with Poddin. Start your free trial.
Blubrry the new leading-edge podcasting platform — Start your podcast and migrate your media no credit card required. See why podcasters are going crazy over our new retention graph and impactful play data. Exclusive to Blubrry Podcasting.
Subscribe to Permissionless Art — Join us in conversation with today’s most creative thinkers, innovative artists, breakthrough technologists, and the creators who are building the community in the digital art space.
Get funding & mentorship from Google & PRX — Looking to level up your podcast? Get mentorship, marketing & business strategies and $15k in funding! Apply now through April 24(it’s free!)for the Google Podcasts creator program from PRX.
The nominations have been announced for the CrimeCon CLUE Awards. Podcast nominations are Body Bags (CrimeOnline and iHeartPodcasts), Crime Show (Spotify’s Gimlet), Disappearances (Spotify’s Parcast), My Life of Crime (CBS News Radio), and Stolen: The Search for Jermain (Spotify’s Gimlet). The awards will take place on Saturday Apr 30 in the Paris Las Vegas Hotel, in the library, with a lead pipe.
Nick Quah notes the return of Reply All’s PJ Vogt in Crypto Island. “The straightforwardness of his return gives me pause,” he says.
Buzzsprout is looking for a YouTube Platform Specialist to join their team. (It’s for the Buzzsprout YouTube channel, though, rather than YouTube’s wider podcasting ambitions.)
The New Zealand Podcast Ranker has been published. New Zealand-made podcasts at the top of the charts are all republished radio shows; the highest native podcast, Between Two Beers, is #21. Total downloads for March were 6.8m, down from February’s 7.3m. The ranker lists participating publishers only, and doesn’t list public broadcaster RNZ.
In Manchester, UK, Crowd Network is celebrating hitting 10 million downloads since launch. The company is now reaching over a million downloads each month.
Afripods is a new podcast host that says it’s “the easiest way to host, promote and listen to African podcasts”. You can start your podcast for free, or publish your RSS feed on their platform.
The Maonocaster E2 is a new audio interface for one XLR microphone, with sound pads, sound effects and reverb.
Podcast ad company A Million Ads highlights its work with binaural podcast advertising: running “3D immersive audio” ads for a hay fever treatment, calibrated to pollen levels last year.

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Page speed optimization: Everything you need to know – Search Engine Land

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A fast website isn’t just a nice-to-have, it’s a crucial part of staying competitive online.
This guide covers everything you need to know to boost your page speed and user satisfaction for improved search visibility.
Google’s Core Web Vitals show that website speed and user experience are intertwined. 
Users will leave your site if a webpage takes too long to load. That’s nothing new. 
Google stated years ago that going from a 1 to 5-second load time will result in 90% of users leaving your site without interacting with it.
So, even if your website ranks high on Google, a slow site will impact your performance.
Why?
As user experience declines, people will exit your site without buying your products, reading your content or interacting with it.
That said, speed goes far beyond just user experience impact. Core Web Vitals makes it clear that speed is an essential factor.
Core Web Vitals (CWVs) are a set of metrics used to evaluate user experience. They measure the following for both desktop and mobile users:
CWVs were introduced in 2020 to provide user-centric, real-world metrics that SEO professionals and site owners can use to measure usability.
Since its release, we’ve seen quite a few updates, the most important being First Input Delay, which Interaction Next Paint replaced. The main elements of CWVs include:
CWVs work to offer a technical SEO aspect with a focus on page experience and usability. 
Which element of CWV is most important?
INP is, supposedly, the most important of all CWVs, and I’ve written an entire guide on Optimizing for INP, the new Core Web Vitals metric.
Page experience, which includes Core Web Vitals, is not a direct ranking factor, according to Google. 
Google Search Liaison Danny Sullivan clarified on X that while page experience is important, it is not explicitly listed as a ranking factor. 
“It doesn’t say it’s a ranking factor. Just like the CWV page doesn’t say that ‘This, along with other. It talks about these things aligning with what we do measure “page experience aspects, aligns with what our core ranking systems seek to reward.’”
Does that mean that page speed is no longer important?
No. Speed is important for websites.
Why?
Search engines aim to offer the best results for search queries. 
If a site is slow, isn’t responsive or accessible, and doesn’t perform well on mobile, then it may not be the best result to deliver.
Multiple signals make up page experience, including:
Google states: 
“While page experience is important, Google still seeks to rank pages with the best information overall, even if the page experience is subpar. Great page experience doesn’t override having great page content. However, in cases where there are many pages that may be similar in relevance, page experience can be much more important for visibility in Search.”
Google’s statement on page experience shows that if everything else is created equal, page experience may improve visibility in the search results. 
While page experience is certainly not the only thing you want to focus on, it’s one more element in your control to improve your site’s visibility on the SERPs.
Page speed is significant because it impacts Core Web Vitals heavily and will improve all three components. To find areas for improvement, run a PageSpeed Insights report. 
If you’re not passing all the scores on CWV, you can follow these steps to optimize your page speed.
You can optimize CSS, JavaScript and HTML. Various tools, such as HTMLMinifier, CSSNano and UglifyJS, can help you minify your coding. Minifying means reducing all unnecessary characters.
You can minify CSS, JS and HTML on your own, but using one of the solutions above is much faster and more efficient.
But, after minifying your coding, I recommend:
Sometimes, when you minify your coding, things will break. Once you’re done with minifying, you can remove unused coding.
If you have unused JavaScript or CSS code, remove them. Every little bit helps to reduce file sizes and speed up your site. You can do this in a few ways, but like with minifying, it’s important to analyze your site after removing unused coding.
Google PageSpeed Insights will show you unused coding on your site:
You’ll also see unused JavaScript that you can remove, but you need to work with a developer or know what elements may be used on other pages on the site.
Certain WordPress plugins can help you if you’re using the CMS, including:
Installing caching on the application level can help. 
WordPress and most other CMS options have caching plugins that reduce the load on your site’s database and can dramatically improve CWVs. 
A few of the top caching solutions for WordPress sites are:
If your site hits a database often, this may be a bottleneck for your site, so something like Memcached may be needed.
A major part of LCP is images and videos. 
Compressing all image and video files is best. In most cases, GIFs should be replaced by videos.
If your images or videos are large, consider a content delivery network or third-party hosting. You’ll find plenty of useful guides to help you master video and image optimization:
One way to improve the loading of an image-heavy site is to have asynchronous loading, also called lazy loading, to help speed up your site’s first render. Lazy loading is a bit tricky, but many caching plugins also offer this functionality.
Google Search Central has a guide on how to fix lazy-loaded content to avoid any issues.
If developing for Chrome, you can use the loading=”lazy” attribute for images, but you want to ensure they come after the viewport.
It’s recommended to place images, videos, CSS, JavaScript or any static files on a content delivery network (CDN). 
A CDN is an ultra-optimized network with servers worldwide that hosts your files, improves delivery speed and reduces the load on your site’s server.
Where do you begin?
First, select a CDN, and most will have implementation guides for the CMS that you’re using. Some of the many CDNs available include:
Your site may have redirects, which are 100% natural in a site’s evolution. 
However, you should remove any redirect chains where one page redirects to another that redirects because they will impact your site’s speed.
As an SEO expert, I recommend you first get up to speed on how redirects work and why they’re so valuable. You can follow this guide to get started: An SEO’s guide to redirects.
If you’re running a popular CMS, it’s not uncommon to have dozens of plugins installed. 
You should review all these plugins and replace those that are unused or can be replaced under one plugin.
Start going through each plugin one by one and asking:
Reducing the bloat from your plugins will greatly improve page speed.
Finally, if you’ve done everything else and page speed won’t improve, you may want to upgrade hosting. 
Some hosts have slow older systems, but most will allow you to add more RAM and CPUs to help improve site speed if traffic is causing the server to hang.
If you’re running an Apache or Nginx server, you can install the PageSpeed Module on your server. The benefit of this module is that it works on the server level to improve speed, meaning your site’s application will not be altered.
Note: To improve site speed, you may need to work with IT or server administrators to implement some of the changes above.
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On top of just focusing on speed, you want to improve page experience using the tips below.
Today, every site needs to be mobile-friendly. Using a responsive design is essential for improving user experience and ensuring accessibility across all devices.
Next, if you follow the speed tips above, you’ll improve mobile site speeds, too.
Finally, consider:
Safe and secure browsing are two elements of a site that you should already be offering. You’ll want to:
Routine monitoring is also essential. If your site is compromised, Google will quickly flag it and cause many would-be visitors to abandon it.
Interruptions are never good for user experience, but they may be necessary to generate revenue or add subscribers to your newsletter. However, you’ll want to do your best to reduce pop-ups and interstitials.
Mobile devices have limited screen space, and if your site has many pop-ups and interstitials, it can make it difficult or impossible to interact with the site, creating a poor page experience.
If your site displays ads, it’s important to consider their impact on page experience. 
Ad networks require you to add code to serve ads, but if the network is slow to load, it can significantly reduce your page speed.
You should review:
If an ad network, script or service impacts site speed, it will hurt your page experience.
While page speed’s impact on SEO shouldn’t be the only thing to focus on, it’s an integral part of optimization that is mostly in your control. 
Using Core Web Vitals as a guide, your site speed and page experience should improve, potentially boosting rankings.
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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Microsoft’s AI SEO Tips: New Guidance For AI Search Optimization – Search Engine Journal

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Download your copy of SEO Trends 2025 and discover what to be hopeful about in a changing search world.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Download this guide and learn how to optimize and manage Google Performance Max campaigns, with expert insights and actionable strategies to ensure your campaigns are effective.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top priorities and challenges that will shape the future of search in 2025.
Microsoft shares optimization strategies for AI search engines, focusing on user intent, natural language, and fresh content updates.
Microsoft has provided guidance on how to optimize content for AI-powered search engines.
This advice is timely now that OpenAI has launched ChatGPT Search, which uses Bing’s search index.
Understanding user intent is everything in this new era of search, Microsoft says:
“In the past, digital marketing strategies often relied heavily on demographic data and broad customer segments. But in this era of generative AI, the focus now shifts from who the customer is to what they are looking for—in real-time.”
Microsoft explains several ways websites can optimize content for AI-powered search.
Content should address the underlying purpose of user queries, Microsoft says:
“Focus on the intent behind the search query rather than just the keywords themselves. For example, if based on your keyword research, you find that users are searching for “how to choose eco-friendly coffee makers,” provide detailed, step-by-step guides rather than just general information.”
Websites should leverage NLP techniques to align content with how AI systems process and understand language.
Microsoft states:
“Generative engines, such as Bing Generative Search, deliver content to searchers by understanding and generating human language through Natural Language Processing (NLP). By analyzing vast amounts of text data to learn language patterns, context, and semantics, they’re able to provide relevant and accurate responses to user queries.”
Additionally, Microsoft emphasized the following sentence in italics:
“Leveraging these same NLP strategies in creating your content can optimize it to rank higher, increase its relevance, and enhance its authority, ultimately boosting its visibility and effectiveness.”
To improve your website and landing pages for AI search engines, Microsoft recommends these keyword strategies:
Microsoft encourages keeping content updated and suggests using the IndexNow protocol to quickly notify search engines about website changes.
This helps maintain search rankings and ensures AI systems have the latest information.
Microsoft states:
“While it can be tempting to set it and forget it, AI systems depend on the latest, freshest information to determine the most relevant content to display to searchers. Regularly updating your content not only helps maintain your rankings but also keeps your audience engaged with current and valuable information. This practice can significantly influence how AI systems perceive and rank your website.”
ChatGPT Search now uses Bing’s index, making these optimization strategies vital for websites seeking better visibility in AI-powered searches.
While this can help you create more optimized content, Microsoft acknowledges there’s no “secret sauce” for AI search systems.
Refer to our article on ChatGPT search indexing to ensure your content is indexed in ChatGPT’s real-time search engine.
You can also watch the short video I recorded on this topic below:

Featured Image: jomel alos/Shutterstock
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
Conquer your day with daily search marketing news.
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In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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