Why people stop listening to podcasts

This article is at least a year old
Why do people listen to podcasts? Caila Litman shares data in this week’s Sounds Profitable with Claritas, in the monthly Good Data feature. You should have subscribed by now. 🙂
The UK media regulator Ofcom has published the results of its UK podcast survey 2022. Ofcom just published the data in a big spreadsheet with 30,000 rows, so we should all be grateful to Adam Bowie for looking at the data. It says that 25% of Brits listen to podcasts each month – the same figure as reported in Edison Research’s Infinite Dial UK, and unchanged year-on-year.
Higher Ground, Barack and Michelle Obama’s production company, is apparently to leave Spotify, says Bloomberg. As first reported in Business Insider in early February, the Obamas reportedly found it difficult to get their ideas for shows accepted by Spotify management – and Spotify declined to renew. They continue to look for a renewal partner.
Podcast Movement is hosting a set of sessions at the NAB Show in Las Vegas next week. There’s also a meet-up (“drinks, networking and fun”) – register here.
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Get funding & mentorship from Google & PRX — Looking to level up your podcast? Get mentorship, marketing & business strategies and $15k in funding! Apply now through April 24(it’s free!)for the Google Podcasts creator program from PRX.
The nominations have been announced for the CrimeCon CLUE Awards. Podcast nominations are Body Bags (CrimeOnline and iHeartPodcasts), Crime Show (Spotify’s Gimlet), Disappearances (Spotify’s Parcast), My Life of Crime (CBS News Radio), and Stolen: The Search for Jermain (Spotify’s Gimlet). The awards will take place on Saturday Apr 30 in the Paris Las Vegas Hotel, in the library, with a lead pipe.
Nick Quah notes the return of Reply All’s PJ Vogt in Crypto Island. “The straightforwardness of his return gives me pause,” he says.
Buzzsprout is looking for a YouTube Platform Specialist to join their team. (It’s for the Buzzsprout YouTube channel, though, rather than YouTube’s wider podcasting ambitions.)
The New Zealand Podcast Ranker has been published. New Zealand-made podcasts at the top of the charts are all republished radio shows; the highest native podcast, Between Two Beers, is #21. Total downloads for March were 6.8m, down from February’s 7.3m. The ranker lists participating publishers only, and doesn’t list public broadcaster RNZ.
In Manchester, UK, Crowd Network is celebrating hitting 10 million downloads since launch. The company is now reaching over a million downloads each month.
Afripods is a new podcast host that says it’s “the easiest way to host, promote and listen to African podcasts”. You can start your podcast for free, or publish your RSS feed on their platform.
The Maonocaster E2 is a new audio interface for one XLR microphone, with sound pads, sound effects and reverb.
Podcast ad company A Million Ads highlights its work with binaural podcast advertising: running “3D immersive audio” ads for a hay fever treatment, calibrated to pollen levels last year.