SEO Podcasts

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Setting up PPC Campaigns

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In Today‰Ûªs episode Kelvin Newman takes us through the process of setting up aåÊPPC campaignåÊin Google AdWords step by step.
Discover the basics of Paid Search and learn about the elements and structure of a campaign with clear examples from Kelvin. You can also improve or refine your knowledge of ‰Û÷match types‰Ûª as Kelvin explains the latest changes and how to apply them in your campaigns.
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The Secret Weapon Behind Great Websites: The Role of the Content Editor

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A look at the editorial role for your content marketing site ‰ÛÓ whether or not you have the resources to bring someone on
Copyblogger FM is brought to you by the Rainmaker Platform, the complete solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.
Today, Copyblogger‰Ûªs Sonia Simone joins our Editor-in-Chief Stefanie Flaxman to talk about editors.
Specifically, we‰Ûªll talk about what an editor will do for your site, and what to do if hiring a full-time editor like Stefanie isn‰Ûªt in the cards for your site.

It‰Ûªs common for a writer‰Ûªs ambitions to outpace his talents. (Sean Penn, you are no Hunter S. Thompson.) That‰Ûªs what editors are for.‰ÛÒ Kelly McBride

In this 24-minute episode, Sonia and Stefanie talk about:

  • The multiple benefits that an editor brings to a content site
  • Why the editorial role isn‰Ûªt just about catching typos
  • How to add editorial mojo to your site if you aren‰Ûªt able to hire someone
  • The secret weapon behind the first Star Wars movie
  • Sean Penn, El Chapo, and the missing editor

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The Show Notes