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3 Things Your Audience Wants You to Know about Useful Content

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Publishing useful content is the backbone of any content marketing strategy. But what does it mean to be useful?
The Lede is brought to you by the Rainmaker Platform, the complete website solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.
Useful content boils down to three things: education, entertainment, and inspiration. And if you can combine all three ‰Û_ you have a winner.
Sometimes, though, you don‰Ûªt need to entertain. You just need to educate. That‰Ûªs the case with, say, an irrigation company.
But other times you need to educate and entertain. That‰Ûªs exactly what Jon Rimmerman does to move cases and cases of very expensive wine.
These are both winners when it comes to useful content. In essence, useful content respects the audience‰Ûªs needs and tastes.
In this 20-minute episode you‰Ûªll discover:

  • How Marcus Sheridan rescued his pool company from bankruptcy by publishing useful content
  • Why you should never worry you‰Ûªll lose business if you give away educational content
  • The eBay project that proved stories sell worthless items at a high price
  • The strong bond between useful content and search engines (you can‰Ûªt ignore this)
  • What Google‰Ûªs In-Depth article search feature teaches us about useful content
  • Jerod‰Ûªs hoarding problem

Listen to The Lede below …
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The Show Notes

How to Move Your Audience From Infatuation to Love

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If you want to build a meaningful long-term relationship with your audience, you have to show up reliably over time. In this third part of our four-part series, we explain the simple, profound impact of showing up when you say you will, over and over again.
The Lede is brought to you by the Rainmaker Platform, the complete website solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.
Two episodes ago, we discussed the importance of authenticity. Last episode we discussed why usefulness is an essential element of every piece of content you publish.
In this episode, we build on those two episodes and explain what happens when you show up consistently ready to connect in an authentic way with your audience through the useful you have to share.
In this 30-minute episode you‰Ûªll discover:

  • Why some people are critical of Jerod‰Ûªs idea of ‰ÛÏshow up reliably over time‰Û
  • The similarities between building a relationship with a significant other and building a relationship with your audience
  • The positive impact that consistently showing up can have on the quality of your content
  • What Demian has learned about the importance of showing up through the varied experiences of a daily, short-form podcast and writing regular, long-form content
  • Why the next iteration of The Lede may be a show about relationship advice ‰Û_ (or Demian‰Ûªs wife and Jerod‰Ûªs fiancee taking over as hosts)

Enjoy:
Listen to The Lede below …
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Blogger outreach tips with @ACHepworth‰ÛÒ INTERNET MARKETING PODCAST #312

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Today we are joined by Alex Hepworth, who is digital content and PR Manager here at SiteVisibility, she has recently spoken at the Etsy group to pass on blogger outreach tips. She explains that her talk was based on the ways in which people, who have an Etsy shop, can work with bloggers to build brand awareness, increase traffic to their site,åÊ imagery and social channels to their site. Etsy is an online marketplace where creative entrepreneurs sell their hand made creations to people that are looking for unique objects that they most often won‰Ûªt find anywhere else.
Alex draws from experience when contacting and using a blogger for a client content marketing campaign, which had to lead to bigger and better opportunities; it‰Ûªs not just a blog post, you can get more from it. From Alex‰Ûªs experience of using bloggers she has witnessed the great imagery that it can create for a business and what it can do for a company.
Alex was asked, what‰Ûªs the best approach to getting a great blogging strategy? Alex believes that you need to figure out what you aim to achieve out of the blogging campaign and the content from brand awareness. She also believes that it important utilise the bloggers social channel and approach the blogger with a story in order for the blogger to create a journey with the brand. It will allow the blogger to also reach to their target audience which will then have a knock on effect with the client‰Ûªs campaign. In the podcast Alex further drops techniques that will help business approach a blogger and gain a blogging strategy. For example:

  • Give aways
  • Seasonal periods
  • Events
  • Getting blogs to create look books
  • Instagram takeovers ‰ÛÒ get a blogger take over your accounts and on their profile
  • Pintrest

How do you decide to know which blogger to go for?
Alex believes that relevancy and quality level of their copy on their blog posts are important features as they will help attract the audience and produce suitable content, along with their social channels. Moz authority ranking toolbar can allow a wealth of data on blogger outreach, as it can help give an idea of the page authority and a domain authority.
Throughout this podcast Alex enthusiastically shares hints and tips that will help you reach bloggers to help your marketing campaigns and ways to build on collaborating pieces of work.