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3 Things Your Audience Wants You to Know about Useful Content

August 25, 2016 by admin

Publishing useful content is the backbone of any content marketing strategy. But what does it mean to be useful?
The Lede is brought to you by the Rainmaker Platform, the complete website solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.
Useful content boils down to three things: education, entertainment, and inspiration. And if you can combine all three ‰Û_ you have a winner.
Sometimes, though, you don‰Ûªt need to entertain. You just need to educate. That‰Ûªs the case with, say, an irrigation company.
But other times you need to educate and entertain. That‰Ûªs exactly what Jon Rimmerman does to move cases and cases of very expensive wine.
These are both winners when it comes to useful content. In essence, useful content respects the audience‰Ûªs needs and tastes.
In this 20-minute episode you‰Ûªll discover:

  • How Marcus Sheridan rescued his pool company from bankruptcy by publishing useful content
  • Why you should never worry you‰Ûªll lose business if you give away educational content
  • The eBay project that proved stories sell worthless items at a high price
  • The strong bond between useful content and search engines (you can‰Ûªt ignore this)
  • What Google‰Ûªs In-Depth article search feature teaches us about useful content
  • Jerod‰Ûªs hoarding problem

Listen to The Lede below …
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The Show Notes

  • Marcus Sheridan
  • How to Write the In-Depth Articles that Google Loves
  • ‰ÛÏWall and Chain‰Û by Airbnb
  • The World‰Ûªs Most Interesting Man
  • Garagiste by Jon Rimmerman
  • Significant Objects

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