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Dan Pink on How to Succeed in the New Era of Selling

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Selling isn‰Ûªt what it used to be. And for most of us, that‰Ûªs a good thing.
Gone are the days of alpha males who are ‰ÛÏalways closing.‰Û Today, in the new era of selling that has dawned, many of us are spending much more of our time selling than we even realize.
This is the subject of Authority Rainmaker keynote speaker Dan Pink‰Ûªs latest book, To Sell Is Human: The Surprising Truth About Moving Others, and he gives us an inside look ‰ÛÓ describing the tools and traits that are required (many of which you probably have already) ‰ÛÓ in the latest episode of The Lede.
In this episode, Dan Pink and I discuss:

  • Tips for building a network (hint: be genuine!).
  • How we‰Ûªve moved from buyer beware to seller beware.
  • Two reasons why humility has become an essential trait for modern-day selling.
  • Why ‰ÛÏAlways Be Closing‰Û has been replaced by ‰ÛÏAttunement, Buoyancy, Clarity.‰Û
  • Dispelling the myth that strong extroverts are best-suited for selling.
  • Why the new era of information symmetry makes expertise and conscientiousness more valuable than ever.
  • How the concept of ‰ÛÏservant selling‰Û should be applied to content marketing strategy.
  • How to use extrinsic motivators and intrinsic motivators at the appropriate times to achieve the desired results.

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As always, we appreciate your reaction to episodes of The Lede and feedback about how we‰Ûªre doing.
Send us a tweet with your thoughts anytime: @JerodMorris and @DemianFarnworth.
And please tell us the most important point you took away from this episode. Do so by joining the discussion over on LinkedIn.
The Show Notes

Is Authority Earned or Bestowed?

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Authority is essential for online success. There is no debating that. But how do we acquire authority? That topic is up for debate in this episode of The Lede.
This is the first of a four-part series in which we are going to take conventional content marketing ideas and debate their merits. Because hey, the generally accepted notion just might be wrong. And if it is, we want to find out.

And I will add this link and quote, by Seth Godin, which I stumbled upon after we recorded this episode. Just in case you were looking for a tie-breaking opinion.

What‰Ûªs not obvious is the discipline necessary to earn authority. Now that you can‰Ûªt be given it, now that you can‰Ûªt take, now that you have to EARN it, it seems to me that many of us have forgotten that there‰Ûªs a cost to earning something.

The Proper Way to Grow an Audience on Medium

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What does a boy band pop group called Jerod Morris and the Sponge Bags have to do with content marketing? More than you might think.
In this episode of the Lede we introduce you to the perfect illustration for understanding content syndication.
Content syndication is nothing more than circulating the same article, video, or podcast across multiple pubs. For example, our host Demian Farnworth could take a Copyblogger article he wrote and try to get it published on Business Insider, Fast Company, and Huffington Post.
How could this be a good thing? Easy: it broadens your reach and exposure to new audiences without demanding you invest more time in creating new content.
You can do the same thing on new social media sites, too, like Medium and LinkedIn. These platforms give you a publishing opportunity without the gatekeepers at big media sites.
But there are risks involved. Our hosts focus on Medium first.
In this 22-minute episode Demian Farnworth and Jerod Morris discuss:

  • Number one reason Demian failed on Medium
  • The curious 130-year history of content syndication
  • Do this to actually grow a responsive audience on Medium
  • Publishing on Medium: the good, bad, and ugly
  • The man who figured out how to make Medium work

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The Show Notes

Copyblogger FM is brought to you by the Rainmaker Platform, the complete solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.

How brands can become digital knowledge centres ‰ÛÒ INTERNET MARKETING PODCAST #291

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Simon Swann has been working in digital for 11 years with start-ups in mostly the sports/retail sectors. He now works in the publishing sector. In this podcast Simon talks about youtility marketing and the importance of building something that is helpful and useful to your audience. Brands are realising that broadcasting and promoting is becoming very noisy, therefore breaking down barriers and drawing a bridge between the brand and their audience is imperative. How is this done? Embrace your digital team and build conversations, don‰Ûªt be too corporate, build on the sociable angle and engage.
Simon talks about differentiating your brand in a crowded sector. He discusses blue ocean vs red ocean, crowdsourcing and brand aspiration. How do you build authority? You need to understand your USP, have a trust element, be consistent and have brand transparency. Then you need to measure it, focusing on key metrics.
Youtility
Kitbag.com
Threadless in the US
Starbucks
Followerwonk
Swan-y.co.uk
Post from Apple Pie & Custard blog by SiteVisibility – An SEO AgencyHow brands can become digital knowledge centres ‰ÛÒ INTERNET MARKETING PODCAST #291