Authority is essential for online success. There is no debating that. But how do we acquire authority? That topic is up for debate in this episode of The Lede.
This is the first of a four-part series in which we are going to take conventional content marketing ideas and debate their merits. Because hey, the generally accepted notion just might be wrong. And if it is, we want to find out.
- Authority Rainmaker
- 10 Ways to Build Authority as an Online Writer ÛÓ by Demian Farnworth
- DemianÛªs interview with Bernadette Jiwa
And I will add this link and quote, by Seth Godin, which I stumbled upon after we recorded this episode. Just in case you were looking for a tie-breaking opinion.
WhatÛªs not obvious is the discipline necessary to earn authority. Now that you canÛªt be given it, now that you canÛªt take, now that you have to EARN it, it seems to me that many of us have forgotten that thereÛªs a cost to earning something.