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The Proper Way to Grow an Audience on Medium

What does a boy band pop group called Jerod Morris and the Sponge Bags have to do with content marketing? More than you might think.
In this episode of the Lede we introduce you to the perfect illustration for understanding content syndication.
Content syndication is nothing more than circulating the same article, video, or podcast across multiple pubs. For example, our host Demian Farnworth could take a Copyblogger article he wrote and try to get it published on Business Insider, Fast Company, and Huffington Post.
How could this be a good thing? Easy: it broadens your reach and exposure to new audiences without demanding you invest more time in creating new content.
You can do the same thing on new social media sites, too, like Medium and LinkedIn. These platforms give you a publishing opportunity without the gatekeepers at big media sites.
But there are risks involved. Our hosts focus on Medium first.
In this 22-minute episode Demian Farnworth and Jerod Morris discuss:

Number one reason Demian failed on Medium
The curious 130-year history of content syndication
Do this to actually grow a responsive audience on Medium
Publishing on Medium: the good, bad, and ugly
The man who figured out how to make Medium work

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The Show Notes

The Ultimate Content MarketerÛªs Guide to Syndication and Licensed Content
Coffee Time Sean SmithÛªs Medium Collection
Content Marketing for Startups
Demian Farnworth on Medium

Copyblogger FM is brought to you by the Rainmaker Platform, the complete solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.

How brands can become digital knowledge centres ÛÒ INTERNET MARKETING PODCAST #291

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Simon Swann has been working in digital for 11 years with start-ups in mostly the sports/retail sectors. He now works in the publishing sector. In this podcast Simon talks about youtility marketing and the importance of building something that is helpful and useful to your audience. Brands are realising that broadcasting and promoting is becoming very noisy, therefore breaking down barriers and drawing a bridge between the brand and their audience is imperative. How is this done? Embrace your digital team and build conversations, donÛªt be too corporate, build on the sociable angle and engage.
Simon talks about differentiating your brand in a crowded sector. He discusses blue ocean vs red ocean, crowdsourcing and brand aspiration. How do you build authority? You need to understand your USP, have a trust element, be consistent and have brand transparency. Then you need to measure it, focusing on key metrics.
Youtility
Kitbag.com
Threadless in the US
Starbucks
Followerwonk
Swan-y.co.uk
Post from Apple Pie & Custard blog by SiteVisibility – An SEO Agency How brands can become digital knowledge centres ÛÒ INTERNET MARKETING PODCAST #291

Rapid-Fire Takeaways from Authority Rainmaker

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Authority Rainmaker came and went two weeks ago, but its impact is still being felt. In this episode, Demian and Jerod go back and forth delivering quick-hit takeaways from the conference that stuck with them once they left Denver.
Among the speakers who Jerod and Demian discuss:

Dan Pink
Scott Brinker
Pamela Wilson
Sonia Simone
Ann Handley
Bernadette Jiwa
Chris Brogan
Sally Hogshead
Danny Sullivan
Michael King
Joe Pulizzi
Sean DÛªSouza
Joanna Lord
Scott Stratten and Ryan Deiss

And, of course, Henry Rollins ÛÓ though we save the majority of the Rollins talk for next weekÛªs follow-up episode.
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IÛªve been penalised ÛÒ now what? ÛÒ INTERNET MARKETING PODCAST #292

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In this podcast we talk to Kaspar who has worked in the industry for 9 years and used to be on the search team at Google. In 2013 he joined forces with Fili Wiese and created searchbrothers.com performing risk analysis and penalty recovery and assistance.
Kaspar talks about what to do in the event that you are penalised by Google and the processes you must take to get your penalty lifted. He tells us how Google sees user experience, infrastructure, server speed, quality of content, community building and interaction as particularly important. After you have had a penalty lifted, will your site ever recover fully? Listen to the podcast to find out!
Google webmaster
Google adwords
Disavow tool
searchbrothers.com

Key Takeaways from Three-and-a-Half Hours with Henry Rollins

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Today we close our quick, two-part series on takeaways from Authority Rainmaker by focusing on the lessons learned by listening to Henry Rollins. Rollins, of course, gave the closing keynote at Authority Rainmaker. He then spoke at Boulder Theater the next night. Jerod was in attendance for both.

In this episode, Jerod and Demian recount their first Rollins live experiences and share what stood out most:

What made Henry Rollins such a perfect choice for the Authority Rainmaker closing keynote ÛÓ whether people realized it beforehand or not
Why Henry Rollins is, much to DemianÛªs chagrin, a perfect embodiment of ÛÏchoose yourself.Û
JerodÛªs impressions of two-and-a-half more hours of Rollins the next night in Boulder
The importance of placing periods and exclamation points at end of your plans ÛÓ not question marks.
How Henry Rollins is, in his own words, like a frozen yogurt machine.
DemianÛªs two favorite quotes from RollinsÛª closing keynote
Why Henry RollinsÛª example is one to follow for anyone who wants to build an authentic, long-term connection with an audience
How Rollins prepares for each presentation

And then Demian ends the episode with Û_ a poem about skinny jeans? YouÛªll just have to listen to find out the connection.
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The Show Notes