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Here‰Ûªs How to Answer the Most Important Question in Life (and Make a Living from It)

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A few weeks ago, Demian got the opportunity to talk to Bernadette Jiwa about her books, her blog, and her unique approach to branding. And ultimately, about how a business can satisfy customers by answering that terribly important question about life.
Why bother?
Each and every morning you and I both wake up and ask ourselves that question. Some mornings we don‰Ûªt even think about the question, but answer it deliberately by jumping out of bed and bolting for the office.
In these cases, we bother because we care deeply about what we do. We feel like we matter. Then there are the other mornings ‰Û_
Mornings where you roll over and eye the clock. The alarm will sound within minutes, but you have no desire to get out of bed. It has been a long week ‰ÛÓ and it‰Ûªs only Tuesday.
On these days ‰ÛÓ which may turn into months or even years ‰ÛÓ you hate what you do and feel like you don‰Ûªt matter. That‰Ûªs a terrible feeling, and you need someone to come along and tell you it doesn‰Ûªt have to be that way.
Fortunately, there is someone.
And that person is Bernadette Jiwa, a branding consultant based in Perth, Australia. She‰Ûªs an Amazon bestselling author and just a plain, old-fashioned storyteller ‰ÛÓ who is, by the way, speaking at Authority Rainmaker this May in Denver, Colorado.
In this 42-minute interview you‰Ûªll discover:

  • Bernadette‰Ûªs insightful response when I confessed why Copyblogger‰Ûªs editorial department has a crush on her name.
  • What it looked like growing up in the storytelling capital of the world.
  • Why copying the Mad Men style of marketing may be ruining your business.
  • How ‰ÛÏtea kettle moments‰Û could be the secret to having more customers than you can handle.
  • The interesting twist her book deal took with a traditional publisher (an important lesson for anyone who wants to publish).
  • Advice to people who think they are unoriginal ‰ÛÓ and think they can‰Ûªt do anything about it.
  • What type of stories to tell if you want to be the center of attention.
  • Guidance to people who feel like their careers are going no where.
  • How to stop falling for the popular myth about scaling your business.

This is a down-to-earth discussion for people who want to grow a meaningful business by creating value, telling stories, and making people happy ‰ÛÓ whether that‰Ûªs a business of one or 1,000.

The post Here‰Ûªs How to Answer the Most Important Question in Life (and Make a Living from It) appeared first on The Digital Marketing Podcast Network.

AdWords New Pay Per Call and How Do I Find My Topic?

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Welcome to another episode of Geeks Round Table! Today Fabio is going to talk about the new Google AdWords Pay-per-call program. And we’ll have Liz back on to discuss some tips and tricks to find your topic when writing your content. Also, since we had a time slot change to 4pm PST / 7pm EST – we reworked our intro and wanted to say THANKS Bensound! If you’re looking for someåÊgreat royalty free music visit Ben’s site!

Dan Pink on How to Succeed in the New Era of Selling

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Selling isn‰Ûªt what it used to be. And for most of us, that‰Ûªs a good thing.
Gone are the days of alpha males who are ‰ÛÏalways closing.‰Û Today, in the new era of selling that has dawned, many of us are spending much more of our time selling than we even realize.
This is the subject of Authority Rainmaker keynote speaker Dan Pink‰Ûªs latest book, To Sell Is Human: The Surprising Truth About Moving Others, and he gives us an inside look ‰ÛÓ describing the tools and traits that are required (many of which you probably have already) ‰ÛÓ in the latest episode of The Lede.
In this episode, Dan Pink and I discuss:

  • Tips for building a network (hint: be genuine!).
  • How we‰Ûªve moved from buyer beware to seller beware.
  • Two reasons why humility has become an essential trait for modern-day selling.
  • Why ‰ÛÏAlways Be Closing‰Û has been replaced by ‰ÛÏAttunement, Buoyancy, Clarity.‰Û
  • Dispelling the myth that strong extroverts are best-suited for selling.
  • Why the new era of information symmetry makes expertise and conscientiousness more valuable than ever.
  • How the concept of ‰ÛÏservant selling‰Û should be applied to content marketing strategy.
  • How to use extrinsic motivators and intrinsic motivators at the appropriate times to achieve the desired results.

Listen to The Lede below …
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As always, we appreciate your reaction to episodes of The Lede and feedback about how we‰Ûªre doing.
Send us a tweet with your thoughts anytime: @JerodMorris and @DemianFarnworth.
And please tell us the most important point you took away from this episode. Do so by joining the discussion over on LinkedIn.
The Show Notes

Is Authority Earned or Bestowed?

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Authority is essential for online success. There is no debating that. But how do we acquire authority? That topic is up for debate in this episode of The Lede.
This is the first of a four-part series in which we are going to take conventional content marketing ideas and debate their merits. Because hey, the generally accepted notion just might be wrong. And if it is, we want to find out.

And I will add this link and quote, by Seth Godin, which I stumbled upon after we recorded this episode. Just in case you were looking for a tie-breaking opinion.

What‰Ûªs not obvious is the discipline necessary to earn authority. Now that you can‰Ûªt be given it, now that you can‰Ûªt take, now that you have to EARN it, it seems to me that many of us have forgotten that there‰Ûªs a cost to earning something.