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Sally Hogshead on How You Can Unlock Your Natural Ability to Fascinate

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You have a natural ability to fascinate others that you may or may not be taking full advantage of. And getting in touch with this ‰ÛÏfascination advantage‰Û can pay big dividends, both in business and in your personal relationships.
Sally Hogshead is a copywriter-turned-Catalyst who teaches you how to tap into your natural ability to fascinate by giving you a better understanding of how the world sees you at your best.
Those of you who are going to Authority Rainmaker this May will get to experience Sally‰Ûªs passion, energy, and innovative ideas live and in person. She is one of the keynote speakers.
And in today‰Ûªs episode of The Lede, we bring you a little taste of what that will be like. (Plus a special offer to take Sally‰Ûªs Fascination Advantage for free so that you can find out what your archetype is.)
In this episode, Sally Hogshead and I discuss:

  • How Sally went from copywriter to Catalyst.
  • The critical difference between being merely interesting and being fascinating.
  • The archenemies: distraction, competition, and commoditization (and why they damage your marketing).
  • What the results of the Fascination Advantage assessment really tell us about ourselves.
  • The importance of having an Anthem and how you construct one.
  • How Sally applies her own ideas at home, as a parent.

The post Sally Hogshead on How You Can Unlock Your Natural Ability to Fascinate appeared first on The Digital Marketing Podcast Network.

How SEO is Getting Simpler and More Complex at the Same Time ‰ÛÒ INTERNET MARKETING PODCAST #286

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Kelvin is back on the show and talking with Andy around this strange situation where SEO, PPC and Content Marketing are getting simpler and more complex at the same time.
Why is that the case? And what can we do to respond to that.
Kelvin‰Ûªs top tips:

  • Do the things that will have the quickest impact first rather than the big things.
  • Understand that complexity is inevitable and invest in improving your ability to navigate that complexity.
  • Realise that you‰Ûªll find new challenges over time

Post from Apple Pie & Custard blog by SiteVisibility – An SEO AgencyHow SEO is Getting Simpler and More Complex at the Same Time ‰ÛÒ INTERNET MARKETING PODCAST #286

Here‰Ûªs How to Answer the Most Important Question in Life (and Make a Living from It)

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A few weeks ago, Demian got the opportunity to talk to Bernadette Jiwa about her books, her blog, and her unique approach to branding. And ultimately, about how a business can satisfy customers by answering that terribly important question about life.
Why bother?
Each and every morning you and I both wake up and ask ourselves that question. Some mornings we don‰Ûªt even think about the question, but answer it deliberately by jumping out of bed and bolting for the office.
In these cases, we bother because we care deeply about what we do. We feel like we matter. Then there are the other mornings ‰Û_
Mornings where you roll over and eye the clock. The alarm will sound within minutes, but you have no desire to get out of bed. It has been a long week ‰ÛÓ and it‰Ûªs only Tuesday.
On these days ‰ÛÓ which may turn into months or even years ‰ÛÓ you hate what you do and feel like you don‰Ûªt matter. That‰Ûªs a terrible feeling, and you need someone to come along and tell you it doesn‰Ûªt have to be that way.
Fortunately, there is someone.
And that person is Bernadette Jiwa, a branding consultant based in Perth, Australia. She‰Ûªs an Amazon bestselling author and just a plain, old-fashioned storyteller ‰ÛÓ who is, by the way, speaking at Authority Rainmaker this May in Denver, Colorado.
In this 42-minute interview you‰Ûªll discover:

  • Bernadette‰Ûªs insightful response when I confessed why Copyblogger‰Ûªs editorial department has a crush on her name.
  • What it looked like growing up in the storytelling capital of the world.
  • Why copying the Mad Men style of marketing may be ruining your business.
  • How ‰ÛÏtea kettle moments‰Û could be the secret to having more customers than you can handle.
  • The interesting twist her book deal took with a traditional publisher (an important lesson for anyone who wants to publish).
  • Advice to people who think they are unoriginal ‰ÛÓ and think they can‰Ûªt do anything about it.
  • What type of stories to tell if you want to be the center of attention.
  • Guidance to people who feel like their careers are going no where.
  • How to stop falling for the popular myth about scaling your business.

This is a down-to-earth discussion for people who want to grow a meaningful business by creating value, telling stories, and making people happy ‰ÛÓ whether that‰Ûªs a business of one or 1,000.

The post Here‰Ûªs How to Answer the Most Important Question in Life (and Make a Living from It) appeared first on The Digital Marketing Podcast Network.

AdWords New Pay Per Call and How Do I Find My Topic?

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Welcome to another episode of Geeks Round Table! Today Fabio is going to talk about the new Google AdWords Pay-per-call program. And we’ll have Liz back on to discuss some tips and tricks to find your topic when writing your content. Also, since we had a time slot change to 4pm PST / 7pm EST – we reworked our intro and wanted to say THANKS Bensound! If you’re looking for someåÊgreat royalty free music visit Ben’s site!