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Search and Social Happenings

Today we welcome Lizzy Brown back to talk some content marketing shop. We’ll also try to discuss IFTTT (If This Then That) and how to use it to your advantage. The demise of Gtalk, and Hangouts new replacement app is pretty schweet. Google’s announcement that they’re going to start indexing tweets! And more, probably 😉

Enhanced Ecommerce Tracking in Google Analytics ÛÒ INTERNET MARKETING PODCAST #283

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Andy picks the brains of Dara Fitzgerald of Measurelab all about Enhanced Commerce Tracking through Google Analytics. A really important area of web analytics and measurement that has changed a lot in recent years.
Google Tag Manager makes it much easier to implement the tracking, you also have to have made the switch to Universal Analytics.
Post from Apple Pie & Custard blog by SiteVisibility – An SEO Agency Enhanced Ecommerce Tracking in Google Analytics ÛÒ INTERNET MARKETING PODCAST #283

How to Learn from Your Successes

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We all know about the importance of learning from mistakes. ÛÏFail forward,Û as they say. But we shouldnÛªt just look at our successes as magical moments when everything went right and think these experiences do not hold significant lessons of their own.
In the last episode of The Lede, Demian and I discussed mistakes that have taught us valuable lessons. In this weekÛªs episode, we flip the script and talk about successful moments that taught us just as much.
In this episode, we discuss:

The value of understanding how you accomplished an achievement.
Recognizing and honoring the co-creators of your successes.
Why passion and enthusiasm often accompany success.
The smart way to think about attention.
Overcoming imposter syndrome and trusting yourself.
Celebrating your successes, but knowing when to move on.

Listen to The Lede below …
React to The Lede Û_
As always, we appreciate your reaction to episodes of The Lede and feedback about how weÛªre doing.
Send us a tweet with your thoughts anytime: @JerodMorris and @DemianFarnworth.
And please tell us the most important point you took away from this episode. Do so by joining the discussion over on LinkedIn.

*Credits: Both the intro (ÛÏBridge to NowhereÛ by Sam Roberts Band) and outro songs (ÛÏDown in the ValleyÛ by The Head and the Heart) are graciously provided by express written consent from the rights owners.
The post How to Learn from Your Successes appeared first on The Digital Marketing Podcast Network.

4 Weird Google Shopping Tactics That Can Make Money ÛÒ INTERNET MARKETING PODCAST #284

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If youÛªre a retailer spending money on PPC at the moment youÛªre going to love this episode, In the episode Andy interviews Rob from SupplyAnt.
This episode explores more about Google Shopping and Product Listing Adverts on Google Adwords.
Google Merchant Centre has moved from a free model to something you now have to pay for, through product listing adverts.
Rob talks about some changes you can make to your feed and adwords campaign to make more Adwords ecommerce campaign more effective.
Including setting different onsite titles and the feed title, deliberate duplication in the feed, including ÛÏbest sellingÛ info into the feed, tweaking the landing page for PLAs and finally hi-jacking high impression SKUs.
Post from Apple Pie & Custard blog by SiteVisibility – An SEO Agency 4 Weird Google Shopping Tactics That Can Make Money ÛÒ INTERNET MARKETING PODCAST #284