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The Path to a Legendary Copywriting Career

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John Carlton is a force of nature.
He‰Ûªs that rare breed who can write fascinating copy, and is just as fascinating to listen to. Every story ends up a great story.
Through the lens of his remarkable journey to and through the copywriting trade, John delivers practical business tips and killer copywriting advice in this first half of a two-part interview I did with him.
Whether you‰Ûªre a veteran writer, or just starting to learn your craft, the next 30 minutes with this outspoken ad man is a worthwhile spend ‰Û_
In this episode we discuss:

  • How to go from slacker to pro
  • Why writer‰Ûªs block is a myth, and how to get your work done
  • 4 books that will change your career (and you should read every year)
  • The dirty little secret most copywriters don‰Ûªt want you to know
  • The mental attitude that made John‰Ûªs career
  • 2 secrets of John‰Ûªs success
  • A vital lesson on the nature of opportunity

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The Show Notes:

About the Author: Robert Bruce is Copyblogger Media‰Ûªs copywriter and resident recluse.

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Must Read Marketing Books with James Carson: Podcast Episode #159

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In this episode of the Internet Marketing Podcast, Kelvin‰Ûªs interviewing James Carson of Bauer Media. They‰Ûªre talking about the books that are important for digital marketers to read, including titles relevant for those people transitioning from offline to online media, their favourite contemporary books and some classic marketing texts for anyone in the industry. They‰Ûªre also discussing what makes online writing and content unique and whether blogs will ever replace books.


The Yahoo! Style Guide
Permission Marketing by Seth Godin
Purple Cow by Seth Godin
Linchpin by Seth Godin
Building Strong Brands by David Aaker
Positioning by Al Ries and Jack Trout
The Tipping Point by Malcolm Gladwell
Herd by Mark Earls
The Cluetrain Manifesto by Christopher Locke, Doc Searls and David Weinberger
The One to One Future by Martha Rogers and Don Peppers
Clockwork Pirate by Kelvin Newman
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Post from Apple Pie & Custard blog by SiteVisibility – An SEO AgencyMust Read Marketing Books with James Carson: Podcast Episode #159

WordPress Plugin 1.9 Released

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We’ve totally changed the “Insert Keywords” tab.
Alex has been hard at work on a new version of our WordPress plugin‰Û_ and it‰Ûªs done! I think you‰Ûªre going to like some of the updates.
You should be able to update the plugin automatically from within WordPress, but if not, you can download it here.
Completely Revised the ‰ÛÏInsert Keywords‰Û tab
The biggest change is a complete revision of the ‰ÛÏInsert Keywords‰Û tab to better support quickly adding keywords to your pages.
In the last update, we included a new set of controls on the ‰ÛÏEdit Page‰Û interface of WordPress, so you can see all the keywords that you could insert into pages. We‰Ûªve now updated the ‰ÛÏKeywords Needed‰Û tab to better take advantage of that service.
All the keywords are grouped up by page, so you can see at a glance which pages are being grouped with too many keywords.
Keyword Strategy menu in the Admin Bar
We‰Ûªve also added a drop down from the Admin tab on your website itself ‰ÛÒ that‰Ûªs the bar at the top of your site that lets you add pages or access your WordPress dashboard.
We‰Ûªve added a new menu item called ‰ÛÏKeyword Strategy‰Û (of course). This lets you highlight all the links the plugin is generating in your site. You can also click to see the full list of keywords being linked through our program.
When you turn on the highlighting, you‰Ûªre the only one who sees it.
Bug Fixes and Improvements
And of course, we‰Ûªve put in lots of other minor bug fixes and improvements to the plugin.
I hope you enjoy and use this new version of the Keyword Strategy WordPress Plugin. As always, if you have any questions, comments or suggestions, just drop us an email, or chat in the forum.

Announcing: Rel=Author WordPress Plugin For Multiple Authors

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If you want this little picture beside your search results, install our plugin.

Have you noticed the pictures of authors beside Google search results? These Rich Snippets are displayed by the newly released rel=author tag supported by Google. In order to support this feature, you need to set up a profile in Google+, and then insert rel=author beside your author link into your website templates.
Identity is important
In the past, the authority of the website was a key component to a site‰Ûªs search engine rankings. But thanks to Google+, the company is now developing an entire identity layer where the authority of the author plays an important role in the final search result. For example, a writer who‰Ûªs circled by thousands of people might have more authority than someone who‰Ûªs circled by a handful. Who wrote the article is very important, and some interesting experiments are proving this out.
It‰Ûªs not just about the authority of the author, but also the strength of the personal connections between you. So, people who you interact with might show up higher in the search results. This is the new functionality of Google Search Plus Your World.
Getting rel=author into your WordPress site
It‰Ûªs relatively straightforward to hack your WordPress templates, but it gets complicated when you have a multi-author blog, where each author‰Ûªs articles need to link to their appropriate Google+ profiles. So for example, all the articles written by me would show my picture, and all the articles by Alex would show his picture.
So, we made a WordPress plugin to make it easy.
If you want to enable it for your WordPress website, just do the following:

  1. Create a Google+ profile for each author who will contribute to your blog. For example, here‰Ûªs mine.
  2. Each author needs to edit their profile to list the website in the ‰ÛÏContributor To‰Û field. See how I‰Ûªm a contributor to Universe Today, Astronomy Cast, Keyword Strategy, etc. This step is very important to close the loop.
  3. Install the plugin. It‰Ûªs easiest to go to Plugins -> Add New -> and then search for ‰ÛÏGoogle authorship for multiple authors‰Û in your WordPress admin.
  4. Each author needs to update their WordPress User profile and put a link to their Google+ profile.
  5. It‰Ûªll take time for Google to reindex your pages, but if you want to test it out, copy-paste your URL using Google‰Ûªs Rich Snippets Testing Tool.

Please note, this is the version 1.0. It‰Ûªs working great for our own websites, but please let us know if you find any bugs.
This is free, no Keyword Strategy account required.