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How to Get All the Clients and Customers You Can Handle

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It‰Ûªs probably safe to say that, on any given Monday, you‰Ûªd rather have a few teeth pulled than make 50 cold prospecting calls.
Maybe you get a little sick thinking about all that money you‰Ûªve been flushing down the toilet in un-trackable promotional campaigns.
Let me introduce you to Michael Port.
He‰Ûªs the best-selling author of a book called Book Yourself Solid, and he‰Ûªs developed a step-by-step system for getting clients and customers ‰ÛÓ even if you hate marketing and selling.
I recommend you grab the book, but listen to this interview first ‰Û_
Michael may just free you from that cold-calling, blind spending, and not-knowing-what-to-do-next cycle of ‰ÛÏbusiness‰Û you‰Ûªve been running in for too long.
In this episode Michael Port and I discuss:

  • How to stop cold calling and get prospects to come to you
  • Why elevator pitches don‰Ûªt work and the old-school strategy that does
  • How to persuasively talk about what you do ‰ÛÓ without sounding confusing, bland, or arrogant
  • Why selling is actually ‰ÛÏsuper simple‰Û, and the formula for getting it done
  • Michael‰Ûªs 7 Core Self-Promotion Strategies that can change your business
  • How to use your writing skills to book a steady stream of clients and customers

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About the Author: Robert Bruce is Copyblogger Media‰Ûªs Chief Copywriter and Resident Recluse.

Answered: Your Most Burning Content Marketing Questions

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No matter how many years (or days) you‰Ûªve been at this marketing game, the questions keep coming up.
In many ways, it‰Ûªs a constantly shifting and evolving landscape.
In others, it‰Ûªs the same as it ever was.
We‰Ûªre wrapping up season one of the Internet Marketing for Smart People Radio show by taking our best shot at your best questions.
Thanks for taking this ride with us over the last 23 episodes. This one clocks in at an hour, and covers some of the best stuff of the season.
We‰Ûªll see you again in September ‰Û_
In this episode Brian Clark and I discuss:

  • How to get your first (or one hundred and first) copywriting client
  • The brass tacks of using offline marketing to snowball your online business
  • The real purpose and power of social networking sites
  • What to do if nobody cares about the content you‰Ûªre creating
  • The deciding factors in whether you should use text, audio or video
  • Should you monetize your blog? If so, when? How?
  • Why you can‰Ûªt really give away too much content

Hit the flash player below to listen now:

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Links from the Show:

About the Author: Robert Bruce is Copyblogger Media‰Ûªs Chief Copywriter and Resident Recluse.