In this podcast we discuss Facebook Surveys in our SEO podcast. We also talk about the social media marketing budget and its balance with the rest of your Internet Marketing budget. Finally we discuss social media in the industrial sector. Join us for edutainment. Visit our Facebook Internet Marketing page. Come visit the most popular Internet Marketing Podcast on iTunes. Video of our podcast is broadcast live from Houston on Fridays at 9:15CST. View our archive of Search Engine Optimization Videos. E-Webstyle is a service provider of Web design Houston.
Is Content Marketing Worth the Work?
The reign of image/display/brand advertising (particularly for small businesses) is fading fast.
You mute the ads during your favorite tv shows, or skip them entirely.
You block banners on websites, or even skip those sites altogether.
WhatÛªs a small business ÛÓ or any size business ÛÓ with tight budgets and tighter margins to do?
ThereÛªs a relatively new way of attracting, engaging and converting customers online thatÛªs deeply rooted in the independent, hard-working and profitable mom and pop stores of the past.
It takes work. But, it sure beats digging ditches. Or blowing revenue on an advertising ego-binge. And it can make you Û_ highly profitable.
In this episode Sonia Simone and I discuss:
- Is content marketing really worth the effort?
- The 3 steps to earning loyal (and possibly rabid) customers
- The real effects of content marketing on the bottom line
- Why buying your customers is a difficult and dangerous game
- The simple business plan thatÛªs made Copyblogger (and others) cook
Hit the flash player below to listen now:
Other listening options:
- Click here to download the mp3 | 40.8 MB | 33:55
- Click here to subscribe via iTunes
- Click here for the RSS feed (non iTunes)
- Click here for the show archive
Links from the Show:
- Is Content Marketing Worth the Effort?
- Content Marketing 101
- 49 Ways You Can Profit from Content Marketing
- How to Constantly Create Compelling Content
- The Content Crossroads: Supernatural Success at the Intersection of Ideas
- OgilvyÛªs Guinness Guide to Oysters
About the Author: Robert Bruce is Copyblogger MediaÛªs Chief Copywriter and Resident Recluse.
First Link Priority Foursquare and SEO – Internet Marketing Podcast 104
We discuss Reddit, Hootsuite, Foursquare, Quora. We also talk about the importance of Social Media in the Industrial sector, specifically how LinkIn fits in the grand scheme of things related to Social and the Industrial Sector. We also discuss first link priority, WordPress and SEO. Visit our Facebook Internet Marketing page. Come visit the most popular Internet Marketing Podcast on iTunes. Video of our podcast is broadcast live from Houston on Fridays at 9:15CST. View our archive of Search Engine Optimization Videos. E-Webstyle is a service provider of Web design Houston.
B2B SEO Versus B2C SEO – Internet Marketing Podcast 105
B2B SEO Versus B2C SEO, which one brings the most value, which one is harder, all interesting questions which may or may not be answers in part or in full in this podcast;) We also discuss Freelance Writers for SEO and talk about Matt Cutts take on Cononical versus 301 redirects. Finally SEVO is discussed broken down into CTA’s USP’s and navigation. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides PPC Houston.
How to Get All the Clients and Customers You Can Handle
ItÛªs probably safe to say that, on any given Monday, youÛªd rather have a few teeth pulled than make 50 cold prospecting calls.
Maybe you get a little sick thinking about all that money youÛªve been flushing down the toilet in un-trackable promotional campaigns.
Let me introduce you to Michael Port.
HeÛªs the best-selling author of a book called Book Yourself Solid, and heÛªs developed a step-by-step system for getting clients and customers ÛÓ even if you hate marketing and selling.
I recommend you grab the book, but listen to this interview first Û_
Michael may just free you from that cold-calling, blind spending, and not-knowing-what-to-do-next cycle of ÛÏbusinessÛ youÛªve been running in for too long.
In this episode Michael Port and I discuss:
- How to stop cold calling and get prospects to come to you
- Why elevator pitches donÛªt work and the old-school strategy that does
- How to persuasively talk about what you do ÛÓ without sounding confusing, bland, or arrogant
- Why selling is actually ÛÏsuper simpleÛ, and the formula for getting it done
- MichaelÛªs 7 Core Self-Promotion Strategies that can change your business
- How to use your writing skills to book a steady stream of clients and customers
Hit the flash player below to listen now:
Other listening options:
- Click here to download the mp3 | 47.1 MB | 39:14
- Click here to subscribe via iTunes
- Click here for the RSS feed (non iTunes)
- Click here for the show archive
About the Author: Robert Bruce is Copyblogger MediaÛªs Chief Copywriter and Resident Recluse.
Answered: Your Most Burning Content Marketing Questions
No matter how many years (or days) youÛªve been at this marketing game, the questions keep coming up.
In many ways, itÛªs a constantly shifting and evolving landscape.
In others, itÛªs the same as it ever was.
WeÛªre wrapping up season one of the Internet Marketing for Smart People Radio show by taking our best shot at your best questions.
Thanks for taking this ride with us over the last 23 episodes. This one clocks in at an hour, and covers some of the best stuff of the season.
WeÛªll see you again in September Û_
In this episode Brian Clark and I discuss:
- How to get your first (or one hundred and first) copywriting client
- The brass tacks of using offline marketing to snowball your online business
- The real purpose and power of social networking sites
- What to do if nobody cares about the content youÛªre creating
- The deciding factors in whether you should use text, audio or video
- Should you monetize your blog? If so, when? How?
- Why you canÛªt really give away too much content
Hit the flash player below to listen now:
Other listening options:
- Click here to download the mp3 | 72.6 MB | 60:27
- Click here to subscribe via iTunes
- Click here for the RSS feed (non iTunes)
- Click here for the show archive
Links from the Show:
- Tim Ferriss on How to Reinvent Yourself with Blog Marketing
- The 3-Step Cure for Boring, Useless Content
- Content Marketing 101
About the Author: Robert Bruce is Copyblogger MediaÛªs Chief Copywriter and Resident Recluse.