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In this very special year-end show, Katy and Sean cover the big changes in online marketing for 2017 and what to look for in 2018.

Online marketing continues to evolve at a fervent pace; with so many innovations and trends emerging it can be hard to know what matters.

To help guide you, Katy Katz and Sean Jackson review the events and topics that defined 2017 and discuss the new marketing innovations that will define 2018.

In this 48 minute episode, Sean Jackson and Katy Katz review the topics, trends, and ideas that will shape your online marketing efforts in 2018.

Listen to The Digital Entrepreneur below …

Important links from this episode:

• A Simple Framework for Pricing Digital Goods
• How to Use Amazon Publishing to Grow Your Online Audience
• Emerging Online Marketing Trends for 2017
• Content Marketing Blog from Copyblogger
• Connect with Katy Katz on Twitter
• Connect with Sean on Twitter

A behind the scenes discussion on how — and why — you should create a digital marketing agency.

In 2017, the team behind Copyblogger.com launched a digital marketing agency … after 11 years of writing about, and teaching, content marketing to others.

In this episode, we interview Brian Clark and Ed Bardwell to discuss the reasons behind the creation of this new business unit and the ideas they use to stand out in a crowded market.

If you run a marketing agency — or just considering it — then this episode will reveal the tactics and ideas that you can use to launch your own effort.

In this 35 minute episode, Sean Jackson and Katy Katz share the insights and ideas behind the launch of Rainmaker Digital Services with Brian Clark and Ed Bardwell.

Listen to The Digital Entrepreneur below …

Important links from this episode:

• The Rainmaker Way by Brian Clark
• Content Marketing Blog from Copyblogger
• Connect with Katy Katz on Twitter
• Connect with Sean on Twitter

Lee Odden from TopRank Marketing shares his insights on the intersection of PR and online marketing

In the past, traditional PR held a unique role — usually independent of the marketing department. But now, the role of PR has evolved — forming a symbiotic relationship within the online marketing framework.

But while PR has evolved, the core of the techniques used in PR matter more than ever — creating great stories and engaging with the publishers that matter.

And no one is more qualified to explain this evolution than Lee Odden from TopRank Marketing.

In this 32 minute episode, Sean Jackson and Katy Katz interview Lee Odden to discuss the role of PR in online marketing.

Listen to The Digital Entrepreneur below …

Important links from this episode:

• Visit the TopRank Marketing Blog
• BuzzSumo
• BuzzStream
• Answer The Public
• Connect with Katy Katz on Twitter
• Connect with Sean on Twitter

An in-depth discussion on the intersection of search, social, and the open web, and how you can prepare for the future.

Search and social marketing are a cornerstone of online marketing. But as the open web changes with the growth of Google, Facebook and Amazon, how should online marketers react?

In this 34 minute episode, Sean Jackson and Katy Katz interview Rob Garner, the author of Search & Social, to discuss the future of search, social and the open web.

Listen to The Digital Entrepreneur below …

Important links from this episode:

• Learn more about Rob Garner on LinkedIn
• Connect with Katy Katz on Twitter
• Connect with Sean on Twitter

Tony Wright from WrightIMC shares his insight and tactics for protecting your online reputation when it matters most.

Reputation management is an important part of online marketing management. And with so many online avenues for people to respond to, protecting your online reputation can be difficult.

But if you follow the guidelines outlined in this episode, you will be prepared to protect your online reputation when it matters most.

In this 31 minute episode, Sean Jackson and Katy Katz interview Tony Wright to discuss the keys to success for online reputation management.

Listen to The Digital Entrepreneur below …

Important links from this episode:

• Learn more about WrightIMC at WrightIMC.com
• Trackur.com – online reputation management tool
• Brandish Insights – reputation management tool
• Connect with Katy Katz on Twitter
• Connect with Sean on Twitter