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The Smart Way to Grow Your Service Business Using Content Marketing

by admin

The Smart Way to Grow Your Service Business Using Content Marketing

Eric Enge — founder of Stone Temple Consulting — shares his insights on using content marketing to dramatically grow a service business.

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It takes a lot to grow a service business. You are constantly juggling client work against promoting and selling your service, all while trying to run your business.

It is not easy. But it doesn’t have to be hard either.

In this 27 minute episode, Sean Jackson and Katy Katz ask Eric Enge to share his experience in growing Stone Temple from a simple blog to a large, and influential, content marketing agency.

Listen to The Digital Entrepreneur below …

Download MP3 Subscribe by RSS Subscribe in iTunes

Important links from this episode:

  • Stone Temple Consulting – A leader in Content Marketing
  • Connect with Katy Katz on Twitter
  • Connect with Sean on Twitter

Filed Under: Management & Marketing

Mobile First with John Mueller (NEWBIE)

by admin

Listen to PODCAST by The Recipe for SEO Success

Best practices and what it means for your business website

On Monday, March 26, 2018 Google announced that after a year and a half of careful experimentation and testing they’re migrating sites that follow best practices for mobile first indexing.

The much talked about Mobile first index is finally here.

But what does this mean for the average small business website owner?

How will this site affect their web traffic, and what changes do they need to make to their websites to ensure they maintain their rankings, today I’m talking with John Mueller from Google all about this momentous change.

Tune in to learn:

  • What does mobile first indexing mean
  • Why Google are making this change
  • What are the best practices for mobile first sites
  • What impact will mobile first have on the average business website owner
  • Is having a responsive site enough
  • How important is speed when it comes to mobile sites
  • And other super important Google questions

Mobile First with John Mueller (NEWBIE)

https://therecipeforseosuccess.libsyn.com/e29-mobile-first-with-john-mueller

Filed Under: Management & Marketing

Rand Fishkin’s rise to fame…and fortune?

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Rand Fishkin’s rise to fame…and fortune?

An intimate interview with Rand Fishkin – Founder of Moz – on the perils and positives of being a tech entrepreneur.

Rainmaker.FM is Brought to You ByWP Engine

Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.

Start getting more from your site today!

One of the most influential technology companies in SEO is MOZ, founded by Rand Fishkin. From the beginning of the business, he faced enormous challenges. But over the years he and the team at Moz prevailed – ascending from an SEO blog to more than $45 million annual revenue as a technology company.

But the TRUTH of what it took to grow Moz has never been fully revealed – until now.

In Rand’s forthcoming book, Lost and Founder he combines his gift for compelling storytelling with an unvarnished, transparent assessment of some of the key decisions he made, along with their repercussions – sometimes triumphant and others, tragic.

In a very real sense, Rand was able to accomplish so many of the goals he had wanted from the company’s founding. But what he found along the journey, and what he actually achieved, fundamentally altered his entire concept of what it takes to find true success as a tech startup entrepreneur.

If you have ever wanted to start a technology business or have founded one already, then this interview will absolutely blow you away.

In this 37 minute episode, Sean Jackson and Katy Katz talk with Rand about his latest book and the painful (and insightful) lessons he has learned along the way.

Listen to The Digital Entrepreneur below …

Download MP3 Subscribe by RSS Subscribe in iTunes

Important links from this episode:

  • Lost and Founder: A Painfully Honest Field Guide to the Startup World
  • Connect with Katy Katz on Twitter
  • Connect with Sean on Twitter

Filed Under: Management & Marketing

Rand Fishkin on the Perils and Positives of Being a Tech Entrepreneur

by admin

Rand Fishkin on the Perils and Positives of Being a Tech Entrepreneur

An intimate interview with Rand Fishkin – Founder of Moz – on the perils and positives of being a tech entrepreneur.

Rainmaker.FM is Brought to You ByStudioPress Sites

Discover why 201,344 website owners trust StudioPress, the industry standard
for premium WordPress themes and plugins.

Launch your new site today!

One of the most influential technology companies in SEO is MOZ, founded by Rand Fishkin. From the beginning of the business, he faced enormous challenges. But over the years he and the team at Moz prevailed – ascending from an SEO blog to more than $45 million annual revenue as a technology company.

But the TRUTH of what it took to grow Moz has never been fully revealed – until now.

In Rand’s forthcoming book, Lost and Founder he combines his gift for compelling storytelling with an unvarnished, transparent assessment of some of the key decisions he made, along with their repercussions – sometimes triumphant and others, tragic.

In a very real sense, Rand was able to accomplish so many of the goals he had wanted from the company’s founding. But what he found along the journey, and what he actually achieved, fundamentally altered his entire concept of what it takes to find true success as a tech startup entrepreneur.

If you have ever wanted to start a technology business or have founded one already, then this interview will absolutely blow you away.

In this 37 minute episode, Sean Jackson and Katy Katz talk with Rand about his latest book and the painful (and insightful) lessons he has learned along the way.

Listen to The Digital Entrepreneur below …

Download MP3 Subscribe by RSS Subscribe in iTunes

Important links from this episode:

  • Lost and Founder: A Painfully Honest Field Guide to the Startup World
  • Connect with Katy Katz on Twitter
  • Connect with Sean on Twitter

Filed Under: Management & Marketing

The Psychology Required to Successfully Grow Your Business

by admin

The Psychology Required to Successfully Grow Your Business

How you think about your business matters. And in this episode, we delve into the growth mindset you will need to succeed.

Rainmaker.FM is Brought to You ByWP Engine

Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.

Start getting more from your site today!

Brandon Bruce, COO of Cirrus Insight (one of the fastest growing companies in America), joins the show to share his experience on growing a successful technology company.

Brandon’s company has been through a lot; from server crashes, failed investment opportunities, and loss of distribution opportunities.

And yet he and his team were able to overcome all these challenges and find opportunities for growth. And their efforts paid off; recognized as #41 in the Inc 5000 list.

In this 34 minute episode, Sean Jackson and Katy Katz talk with Brandon about the obstacles his company faced, and the mindset he and his team had, to grow their business.

Listen to The Digital Entrepreneur below …

Download MP3 Subscribe by RSS Subscribe in iTunes

Important links from this episode:

  • Cirrus Insight on the Inc 5000 List
  • Connect with Katy Katz on Twitter
  • Connect with Sean on Twitter

Filed Under: Management & Marketing

PR: Using the media to boost SEO with Mez Homayunfard (NEWBIE)

by admin

Listen to PODCAST by The Recipe for SEO Success

How to boost brand awareness and links with PR

You might not realise it but PR and SEO go together like jam and scones.

While some people like to keep their digital communications in neat little pots, the truth is that the lines are very much blurred these days.

If you can write a press release that generates real media coverage, it will boost your SEO efforts with traffic, awareness and those all-important links.

So how can small businesses and DIYers use PR to boost their SEO?

In this episode of the podcast I’m talking with Mez about how his agency uses press coverage and PR to build Google juice for their clients, and how you can too.

Tune in to learn:

  • What PR is
  • What influence outreach is
  • Why PR helps SEO
  • Mez’s tips for building media awareness
  • Mez’s tips for influence outreach
  • How Mez measures PR and SEO success

 https://therecipeforseosuccess.com/pr-using-media-boost-seo/

https://therecipeforseosuccess.libsyn.com/e28-pr-using-the-media-to-boost-seo-newbie

Filed Under: Management & Marketing

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