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Real life business owners explain their Digital Marketing secrets.

So today I’m starting something new.

I’m interviewing REAL LIFE HUMANS for my podcast who’ve changed their digital marketing for good and uses simple techniques to transform their business and brand.
These shorter episodes will include practical DOABLE advice for real life humans (not lofty abstract tips that require 40 hours a week of effort and a $100k budget).

First off the rank Jenny De Lacy.

Jenny explains how some simple usability changes improved conversion on her home page, encouraged more sign ups to her lead magnet and ultimate drove more sales.

Tim Capper answers our burning Local SEO questions

Local SEO and the mysterious local pack. We all yearn to crawl our way in and mostly, we fail. What is the secret to mastering local SEO?

In this week’s pod we put our burning Local SEO questions to the master. We run through the best strategies to make it into the local pack and how to widen your local search opportunities. If you’ve spent many night trying to conquer the beast that is Local SEO, this pod is for you.

Tune in to learn:

• Can I optimise for “near me” searches?
• How to compete with big city level searches
• Is putting more than one suburb in title tags and meta descriptions a good idea?
• How do I know if I’m ranking in the local pack?
• The best way to differentiate Google My Business clicks to other click throughs to the website in Google Analytics
• How to prepare for voice search queries

Since I started my pod, not one but 4 of the big SEO software companies have started their own podcasts.

Practical tips for normal humans

As you’ll know, if you listened to the podcast with John Mueller, Google has moved to a mobile first index.

So what does this mean for you small business owner?

Must you burn your site to the ground and start again?

Must you pay big bucks to your website developer to do all the things?

Must your site be faster than a otter sliding down a greasy tube?

Well no, and yes. And a bit more no.

In this episode we’re going to pass on 10 easy ways to improve your site’s mobile optimisation.

So oil up your ears people, it’s going to be fun!

Tune in to learn:

• What mobile first means
• Why Mobile optimisation is a top priority for all businesses
• Important tips to improve speed
• How to make your site touch screen ready
• How to handle font and contrast issues
• The importance of usability
• What to do with pop ups
• Why click to call is essential
• Great tools to test out your site

Learn the ins and outs of voice search and the potential for your business

Voice search is a speech recognition technology that allows users like you and me to perform searches via a voice command. Voice search can be used with smartphones and other small web-enabled devices.

It’s hard to say exactly how many search queries are voice-based since Google doesn’t publish that exact information regularly.

But we do know that it’s rising and that soon, voice searches may represent the majority of total searches.

In this episode, I’m going to uncover everything there is to know about voice search and how it’s changing the world of SEO.

Tune in to learn:

• What voice search is and how it works
• Why voice searches are on the rise
• The positives and negatives of voice search
• How Google generates the results for voice searches
• Will voice search completely change the market for normal SEO services?
• Will voice search cause normal SEO services to eventually become obsolete?
• How do you optimize website content for a voice search?
• What is the next big thing for voice search?