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This three part series will reveal my secret process for strategically updating old posts.

Real life business owners explain their Digital Marketing secrets.

In my Reality SEO series I interview REAL LIFE HUMANS for who’ve changed their digital marketing for good and uses simple techniques to transform their business and brand.
These shorter episodes will include practical DOABLE advice for real life humans (not lofty abstract tips that require 40 hours a week of effort and a $100k budget).

Find out how by specialising and niching Donna transformed her business, reached the top of the rankings for her chosen keywords and now her phone WILL NOT STOP RINGING (seriously it rang 3 times during the podcast I had to make her sit on it).

Keyword research is essential to SEO, there ain’t no ifs or buts about it. However keyword research can feel like falling down the rabbit hole, blindly stumbling about, confused by the data and ending up choosing a random phrase out of sheer exhaustion.

 

Most of us know the basics. But what about the advanced techniques that the pros use?

 

Today I’m talking to Dido Grigorov on becoming advanced keyword research superstars. He’s going to show us how to find exactly what we need and how to avoid the rabbit hole..

 

Tune in to learn:

• When detailed research is most important
• Dido’s process for determining synonyms and related phrases
• How find find what keywords to target in a competitive market
• Do free keyword tools really compete with paid tools?
• Ranking for keywords on site with high competition
• How do you balance catchy headlines with practical keywords?
• Using primary and secondary keywords in titles
• Using worldwide keyword data

Real life business owners explain their Digital Marketing secrets.

In my Reality SEO series I interview REAL LIFE HUMANS for who’ve transformed their businesses with simple digital marketing and SEO techniques.

With pratical doable tips and advice you can implememen today

Paula Glynn is an SEO and Digital Marketing strategist, who found that be really understanding how her customers talk, and reflecting that language back to them, she was able to rank higher, drive more traffic and convert more customers.

 

Content marketing can feel overwhelming, there’s so much you can do, but what should you be doing?

Joining me today is Shannon Morrison, not only is he incredibly lovable he’s also a genius when it comes to all aspects of content marketing.

Whether you’re just dipping your toe into the content marketing pool or you’ve been attempting to swim in it for a while, this pod is for you.

Tune in to learn:

• What content marketing is
• How to find your audience
• What goes into creating content
• The types of content you can create
• Top mistakes people make with developing content
• Simple vs advanced content
• Planning a good content approach
• Developing a long term content strategy, including basic and advanced content options
• How SEO factors into a content strategy
• Helpful tools when developing content

Real life business owners explain their Digital Marketing secrets.

In my Reality SEO series I interview REAL LIFE HUMANS for who’ve transformed their businesses with simple digital marketing and SEO techniques.

These practical episode include real life advice for real life humans.

My third Reality SEO guest is Kate Merryweather

Kate has worked hard on her SEO to optimise her site, and one her biggest wins was reducing her site speed from a bloated 13 seconds to a lean mean speedy machine of 3 seconds.