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Bing is often overlooked here in Australia, with a low market share of only 3% (according to Statcounter.com) is it really worth the effort?

In this podcast with Fabrice Canel from Bing, I discover some interesting features of Bing, and some amazing tools to help you with your whole DIY SEO approach.

Tune to hear why you need to give Bing a second look.

Tune in to learn:

• What is Bing’s Market Share in Australia?
• Is doing SEO for Bing the same as doing SEO for Google?
• What role does Schema play with Bing?
• Does Bing use Meta descriptions to rank sites?
• Does Bing use speed as a ranking factor?
• Does Bing care about secure sites?
• What can Bing Webmaster tools help us with?
• More about Bing’s SEO analyzer
• Tips on setting up Bing Places Profile
• What’s the best way to check rankings on Bing?
• Where is Bing focusing resources in the next year?
• What Fabrice recommend as your first three steps with Bing?

We’ve been hearing quite a lot lately about how adding video into your content marketing plan should be a vital part of your strategy. But there are still many out there that think it’s only something that can be done in certain industries.

This is one of those episodes every blogger needs to listen to.

Too often, business owners think they need to be everywhere to get ahead. But in reality, it can be a real waste of time, money and resources to chase your audience where they’re not even searching or hanging out. By niching down to a specific area of expertise, Jessica Stansberry found success and grew her business through video marketing,  specifically, YouTube.

In the last two episodes, I revealed some of the latest statistics on the amount of time spent writing a post and the number of words in a post that have the biggest impact on traffic. Now I am going to discuss the findings from the Orbit Media blogger survey about the publishing frequency that gets the most traffic.

These days, a strong marketing campaign will also incorporate video into the mix. Video marketing experts like Amy Landino understand and appreciate the effect that video has for boosting conversion rates, increasing click-through rates, and building trust and authority for your brand.