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Have you ever sat down and thought about all of the life lessons you know now, but wish you knew when you were just starting out? Do you have some sage advice you’d like to pass on to a budding entrepreneur or upcoming college graduate? Business renaissance man, Guy Kawasaki, is here today dishing out advice, reflections, and truth bombs, and explaining that you’re not going to find your dream job right out of college, nor is the path to success and happiness linear. And that’s absolutely fine.

Like any social platform out there, LinkedIn is always changing and evolving, as is its algorithm. So you’ve got to stay in the loop and keep your profile and content fresh to make sure you’re connecting with not just a lot of people, but with the right people.

We gathered some of your top LinkedIn questions – and ours – and went to the LinkedIn Expert, Viveka von Rosen-Martin, to get her answers, thoughts and advice, on everything from how many followers you should have, if hashtags make a difference in LinkedIn, ‘connect’ button versus ‘follow’ button, and so much more….(including a ninja trick to make your headline longer.)

Coronavirus is having a major impact on businesses large and small.  In addition to the economic impact of COVID-19, customers are changing the way they interact with businesses, and businesses are forced to pivot and offer services or products they may not have in the past, in order to survive.  Luckily there is a host of technology solutions to enable more dynamic online interactions with your customers, as face-to-face retail becomes an issue in the coming weeks or months.  In this episode, we’ll focus on some popular video and communications tools, and discuss how to use them to operate your business, and also to engage with your customers in new ways.

• How the COVID-19 pandemic is changing the way we interact with businesses online
• People are rapidly changing how they look for a business online
• Businesses are shifting to more online and website based communications
• Use tools like Zoom, Loom, and Google Hangouts to interact with customers in new ways
• Leverage video recordings and YouTube to enhance the content and purpose of your website

Webinars. I’ve done a few before, but I must admit I’ve never quite been 100% sure if they work.

Are they the secret to wonderful lead generation or are they a little bit worn out and not working quite as well as they used to?

Well, today I’m honoured to have Omar’s Zenhom from WebinarNinja on the show, to give us the lowdown on webinars for beginners, and also some tips for the more advanced amongst us.

Tune in to learn:

• How to get started with your first webinar.
• How to use webinars to build your email list
• Why webinars are the #1 sales conversion tool for any product
• How to market your webinar for free- How to use webinars as a product to sell your audience
• How to use webinars as a customer retention tool
  Avoiding rookie mistakes
• Different and new ways to do a webinar to appeal to different audiences
• Tips for the non-tech

This is a special episode of The Agents of Change Podcast. I’ve been getting a lot of questions around how—or even if—you should market a business during the Coronavirus (COVID-19.) As someone who owns a digital marketing agency, (and runs a podcast on digital marketing), I’ve been giving this a lot of thought. Here’s my take on marketing and advertising during a crisis.