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How to Create Talking Head Videos That Don’t Suck – Ed & Dave

by admin

Listen to PODCAST by the Agents of Change

Video has proven itself to be a valuable part of a good marketing plan when it comes to attracting and promoting your business to your target audience. It goes hand in hand with other strategies – such as SEO – as it can help to increase the time people spend on your website and pages, and position you as a trusted source in your field.

But as Ed Lawrence and Dave Foulkes of Business Film Booth will attest, if your goal is to increase audience retention – and it should be – then you need to be following certain criteria to allow you to get your message out the right way in an engaging way that educates the masses, lands more sales, and proves your worth.

https://www.theagentsofchange.com/344

Filed Under: Management & Marketing

A New Digital Decade: 9 Reasons You Should Re-Evaluate Your Internet Presence

by admin

What if countless small businesses made it almost impossible for customers to find them? It sounds crazy, but that’s exactly what any business with a poor internet presence is doing. Our world is increasingly digital, and companies without a robust online presence are going to be left in the dust by the competition.

Fortunately, it’s not too late to boost your internet presence in a big way. In fact, you’d be surprised how many good reasons there are to increase your digital footprints right away!

1. Cultivate Relationships

We all grew up hearing that a successful business is more about people than products. While it sounds a bit like fortune cookie wisdom, it’s true: much of your success comes down to cultivating the right relationships.

Overhauling your digital presence is a great way to create a better bond with your customers. For example, adding features like blogs and videos that address customer needs helps build customer loyalty. And videos demonstrating how to best use your products will inevitably drive up product sales.

Such a digital overhaul also makes it easy for you to generate new leads. Completing your Google My Business profile and streamlining website contact info helps new customers find your business and reach out if they have any questions.

Finally, performing this overhaul will help you cultivate professional relationships as well. By getting to know experts in digital marketing and other fields, you will develop a robust network of people you can call upon to better position your company in this brave new world of digitalization.

2. It’s Not “Go Big or Go Home”

One reason why many small businesses haven’t improved their online presence is the intimidation factor. It’s easy to think of a dozen new features you could add to your website. However, throwing in everything and the kitchen sink to your online renovation may require more time and money than you really want to sink into this project.

If this sounds like you, here’s some good news: this is not a “go big or go home” style project. In fact, you can easily scale your plans up or down to better accommodate your needs, budget, timeline, or experience.

For example, your business may not currently have a social media presence. You could set an account up today for no additional cost and ask someone to make a few posts a day. This alone can seriously boost your internet presence without forcing you to make any website adjustments or other major structural changes.

And not every good idea is good for your particular customers. A millennial audience may respond well to your series of Youtube videos while an older audience may be turned off completely.

Long story short? The exact scope of this project is determined by a mixture of your own needs and those of your customers. And even really small changes represent a step in the right direction for your digital marketing.

3. Re-Branding Opportunity

Earlier, we mentioned how improving your internet presence doesn’t require a “go big or go home” mentality. But what if your business runs on that exact mentality? In that case, you may want to take this as a major re-branding opportunity.

If you’ve been working on a new logo, for example, this is the prime time for its debut. That logo can be the cornerstone of your redesigned website, your social media avatar, and everything in-between.

Have you wanted to diversify your demographics and reach out to more specific customer segments? In that case, you can add a nice e-shop to your website filled with new products and some enticing free shipping offers.

The overhaul also provides an opportunity for some nice digital synergy as part of the brand-building. You can start a blog on your website and then link to those posts on social media. And you can start a Youtube channel and integrate the videos into your blog posts.

It’s easier said than done, but re-building everything from the ground up gives you unprecedented opportunities in terms of branding, synergy, and accessibility. Don’t look at it as an annoying challenge: look at it as a unique opportunity!

4. Synthesize Previous Content

Whether or not you are building from the ground up or just making some selective digital additions, the question remains: what should you do with your old content? You don’t have to throw anything out because you now have an opportunity to synthesize something new.

Maybe you had some old text tutorials for how to use your products. You can use those as a template to create video instructions instead and then make the old text part of your video description. Or, better yet, link users back to the original post in the description!

Or let’s say that you have several blog posts related to a particular subject. Instead of letting those go to waste, you can turn those into an authoritative e-book. And then you can offer that e-book as a special incentive for anyone who signs up for your e-mail list.

If you’re feeling particularly enterprising, you can also transform some of your old blog content into podcasts. Podcasts are a really dynamic way to reach a captive audience (think of people stuck on a long commute), and they help to humanize your business while building very direct relationships with your consumers.

5. The Power of Social

Earlier, we touched on how easy it is to set up a social media account for your business. But do you know all of the ways that a social media online presence can help out your business?

For one thing, social media is basically designed to create online communities. By asking questions and otherwise encouraging people to post, you can help create an online cohort of your biggest supporters. In turn, by sharing, liking, and commenting on your posts, these supporters become major online advocates by providing a kind of digital “word-of-mouth” marketing.

Social media also adds a very easy and convenient way for your customers to reach out to you. Demographics such as millennials loathe making phone calls, and many dislike the waiting period that comes with sending an e-mail. With social media, interested customers can instantly send your business a private message.

If you decide to take social media marketing even more seriously, many platforms have built-in features that can help in a number of ways. For example, Facebook helps you target very specific demographics and areas while collecting the kind of analytic info that helps you fine-tune your marketing.

Speaking of analytics, you can also take advantage of social media polls from time to time. This lets you collect information about customer desires in the most expedient way: by asking them!

6. SEO Opportunities

What if you improved your internet presence and nobody noticed? That’s where SEO comes in.

Whether you are doing a minor renovation or a major upgrade, it’s important that you beef up the SEO while you’re at it. Otherwise, you might not have an audience to appreciate that shiny new website.

Fortunately, many of the things that you do to improve your online presence also provide opportunities to improve SEO. Adding a relevant blog is a great example of this. With the right use of SEO (and some selective backlinking), you may soon find yourself jumping much higher on user searches.

A digital redesign is also a great way to address problems that you may not even know that you have. Your bounce rate is a great example of this. Factors ranging from image size to a lack of responsive design may be driving customers away as soon as they land on your site.

Sometimes, even small adjustments can have a big impact. Making sure you use SEO in areas like URLs and image tags can boost your SEO in some surprising ways.

Ultimately, you should think of SEO as an investment. You’re not going to see results overnight, but solid SEO is the cornerstone of any successful business and any successful online presence.

7. Become A Thought Leader

It’s easy to get annoyed by buzzwords like “thought leader.” Every now and then, though, there’s a lot of truth behind the buzz. And that includes the importance of situating your own business as a thought leader within your particular industry.

It’s the online equivalent of becoming the “brand name” in a customer’s mind. You know how countless people refer to any tissue as “Kleenex” or any soda as “a Coke?” That’s because these brands beat out their competition so much that they pretty much define their respective industries.

It’s entirely possible for your own business to do this, but you can’t do so with a lackluster online presence. And never forget that the competition is ever-present: if you’re not working on standing out in a digital world, you better bet that your competitors are!

Instead of racing to catch up to your competitors, this is your chance to set the standard. Get enough lead time on the competition and, like Coke and Kleenex, you’ll be the first thing that customers think of when they imagine your products and services!

8. Position Yourself For the Next Generation

Many businesses–even very successful businesses–are guilty of focusing primarily on the here and now. That means sticking to today’s strategies, appealing to today’s demographics, and so on.

However, the longterm viability of your business depends on flexibility. This has been one of the biggest lessons of the digital revolution as companies have had to rethink how they approach marketing, sales, and everything in-between.

Improving your internet presence is definitely going to yield short-term success. However, the real benefit of doing so is that it helps to position you for the next generation of products, services, and clients.

When you have a robust web infrastructure already established, it’s relatively easy to pivot in a number of directions. You can adjust your marketing and products to better suit evolving customer needs. Better still, you can track that evolution in realtime through the analytic data you collect across multiple platforms.

Compare this to what happens if you do nothing at all. When the next inevitable shift in demographics and marketing comes along, you’ll have to adapt products and services while also trying to find a new way to market yourself.

With a versatile online presence, though, you won’t be simply reacting to changes around you. You will be proactively placing yourself and your business in a position to grow and evolve.

9. Solid ROI

When you run a business, your main focus is always going to be your bottom line. That’s why we saved the best reason for improving your online presence for last: it offers an immense return on investment!

We already touched on the fact that you can add many new elements (including social media and blog content) for no investment other than time. And even if you end up hiring digital marketing professionals to overhaul your website, these expenditures will pay for themselves in no time.

That’s because a better online presence affects your marketing and your sales funnel at just about every level. A better website helps you to generate warmer leads, for example, while an e-mail newsletter helps with customer retention. And social media helps you create a community of satisfied customers who will help perform more effective marketing than anything you could pay for.

And like we said, you can scale this project as high or as low as you want. Start by focusing on one or two major areas that need a digital facelift. Once you start to see the results, you’ll understand that creating your own “digital revolution” is worth every penny and every spare minute that you can give it!

A Better Internet Presence: Get Started Today

Now you know about the importance of improving your company’s internet presence. But do you know who can help you stand out from the rest of the digital crowd?

We specialize in digital marketing at every single level. We can help with web design, SEO, brand-building, and much more. To see how we can transform your digital presence, contact us today.

Learn More

A New Digital Decade: 9 Reasons You Should Re-Evaluate Your Internet Presence |Best SEO Podcast | Houston, TX

Filed Under: best seo podcast, Internet Marketing Podcast, Internet presence, Management & Marketing, podcast for SEO

Website Security During The Pandemic – The Bad Guys Are Taking Advantage While We Are All Distracted – 056

by admin

Listen to PODCAST by Local SEO Tactics

When it comes to your website, security is often an overlooked topic.  Right now, with the current coronavirus pandemic impacting our lives and dominating our news and discussions, we are all very distracted.  The bad guys and the hackers know this and can take advantage of the situation while our attention is focused elsewhere.  Make sure your website is secure and protected against these threats with some simple and often free solutions.  As the saying goes, “An ounce of prevention is worth a pound of cure” and that holds true for this topic here.  Taking the time to make sure your website is protected can save you many headaches and a lot of time down the road.

 

  • Always be aware of website security, especially in times of great distraction
  • Security issues can impact your customers or users and your search engine visibility
  • Your website should be secure with SSL security
  • If you are using WordPress, keep WordPress updated to current releases
  • Make sure all WordPress themes and plugins are updated to avoid security vulnerabilities
  • Use security plugins for WordPress to easily strengthen the security of your website
  • Audit user access, credentials, and password policies to understand who has access to your website
  • If your website is compromised, your web page speed can be impacted severely
  • If your website is compromised your email addresses can get blacklisted and prevent emails from being delivered
  • An exposed website can be hijacked and used for phishing scams, or to charge you a ransom to restore it
  • You can use software to monitor your website and watch for any unauthorized changes

Website Security During The Pandemic – The Bad Guys Are Taking Advantage While We Are All Distracted – 056

Filed Under: Management & Marketing

What’s the Best CRM for Your Business? – Steph Nissen

by admin

Listen to PODCAST by the Agents of Change

Every aspect of your operational process contributes to the success of your business. This means there is a lot to keep track of as you make changes along the way to grow and improve. And as Steph Nissen from Atomic Revenue reminds us, the whole point of a CRM is to make your life easier.

http://www.theagentsofchange.com/343

Filed Under: Management & Marketing

Nurturing Resilience In Yourself and Your Team During a Crisis – Dr. Robert Brooks

by admin

Listen to PODCAST by the Agents of Change

What message do customers want to hear from you right now? What can you say and do to nurture resilience in your team? In yourself?

 
While these aren’t usually the topics covered in the Agents of Change podcast, these are unusual times. So I turned to my dad, Dr. Robert Brooks, a clinical psychologist who researchers, presents on, and writes about resilience. I wanted to hear from him what we should be saying to our prospects and customers, as well as our team members, to nurture resilience and help them through this crisis.

Home[Summit Focus]

Filed Under: Management & Marketing

Reality SEO: Marko Wittich: The Secrets of Shopify Success (REALITY)

by admin

Listen to PODCAST by The Recipe for SEO Success

In my Reality SEO series, I interview REAL LIFE HUMANS who’ve changed their digital marketing for good and used simple techniques to transform their business and brand

These shorter episodes will include practical DOABLE advice and tips from people just like you.

This week we’re talking to Marko Wittich, who runs a Shopify website for his business Campfire Treats. I’ll admit it, Marco is one of my star students, he put so much work into the course, turned up to every coaching call and asked oodles of questions.

And guess what? It paid off.

Get ready to be blown away by his amazing results.

 

https://therecipeforseosuccess.libsyn.com/reality-seo-marko-wittich-the-secrets-of-shopify-success

Filed Under: Management & Marketing

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