admin

• In this episode, we interview Scott Hudgins of Core ID Services and Michael Takla of HackNotice about cybersecurity and corporate breaches.  A surprising amount of information can be purchased, shared, or just plain found on the so-called “dark web”.  Bad actors can gain access to this information and compromise your company assets, including your website.  Scott and Michael are here to talk about CIA, a new service by Core ID Services, that helps companies to be proactive in the fight against cybersecurity, as well as share some simple and effective best practices that we can all improve upon!  BONUS – Core ID Services is giving away free 30 day trials to all Local SEO Tactics listeners!
   
  What You’ll Learn

  • Scott Hudgins with Core ID Services and Michael Takla of HackNotice discuss dark web threats
  • Core ID Services provides identity theft protection and cybersecurity services for businesses and individuals
  • Most corporate cybersecurity issues arise from third party vulnerabilities and breaches
  • Over 70% of breaches originate from credentials stolen from a third party
  • Employees that use corporate email addresses for personal account logins can be exposed
  • Being lazy and reusing credentials on multiple services can lead to breaches
  • Most security hacks are lazy, looking for the easy victim, and are not very sophisticated
  • Good security starts with basic personal best practices, like using a password manager app
  • If you know or think any of your account credentials are compromised, you should absolutely change your password
  • Core ID Services can proactively find your information on the dark web, so you can take fast action before you are compromised

If there’s anything this world of technology has taught us, it’s that learning isn’t just limited to the classroom. Creating online courses to teach people is proving to be not only an effective strategy, but a booming business as well.

Creating online courses may seem like a daunting and time consuming job, but seasoned online course creator Steve Nixon reminds us that even if you don’t have the experience or a lot of money to dedicate to this, there are plenty of great tools out there to help you along the way. Plus, online courses check off all the boxes when it comes to the benefits to you and your business, such as creating brand awareness, trust and authority in your given field, not to mention greater reach.

It’s that time again.
SCHEMA TIME.

Yes, we’re here for another soiree with Schema.

You’re a little familiar with it at this point.
You’ve eyed each-other across the room.
You’ve heard your peers mention “markup’’ in
hushed, worried tones.

It’s time to get reacquainted with, or meet for the very first time, this dead-handy structured data tool.

I know many of us put Schema in the too hard basket, but no more, I have a very special guest who’s here to make schema as easy as falling off a greasy log.

Even for the technically challenged.

Ready? Let’s get stuck in.

Tune in to learn:

• What is Schema, and why is it important?
• How to check for pre-existing schema on your website
• How schema factors into Google rankings
• How to effectively use Schema.org
• Why you should be linking schemas, and how to do it
• Do it yourself – how to build schema, and how to fix common problems as they arise

In this guide, I will answer the following questions:
How important is E‑A-T?
How is E‑A-T evaluated?
How to improve and demonstrate E‑A-T

Here is the link to the full article:
https://ahrefs.com/blog/eat-seo/

Here is the link to get 7-day trial to AHREFS:
https://ahrefs.com/

When it comes to creating the content on your website that will probably rank well and drive leads, it’s got to be a combination of doing a little bit of keyword research, but also paying attention to the past conversations you’ve had with clients and prospects on your website and in person. This is even more vital with niche marketing.

LinkedIn gives you the opportunity to showcase who you are, what your expertise is, and make important business connections, all in front of a large, high-value audience. But unless you’re truly optimizing your profile, you’re not going to be able to take advantage of this opportunity, because people are just going to keep scrolling on by. Learning how to strengthen your LinkedIn profile will go a long way, according to LinkedIn trainer John Nemo, as it also strengthens your professional brand.