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An in-depth discussion on the intersection of search, social, and the open web, and how you can prepare for the future.

Search and social marketing are a cornerstone of online marketing. But as the open web changes with the growth of Google, Facebook and Amazon, how should online marketers react?

In this 34 minute episode, Sean Jackson and Katy Katz interview Rob Garner, the author of Search & Social, to discuss the future of search, social and the open web.

Listen to The Digital Entrepreneur below …

Important links from this episode:

• Learn more about Rob Garner on LinkedIn
• Connect with Katy Katz on Twitter
• Connect with Sean on Twitter

Tony Wright from WrightIMC shares his insight and tactics for protecting your online reputation when it matters most.

Reputation management is an important part of online marketing management. And with so many online avenues for people to respond to, protecting your online reputation can be difficult.

But if you follow the guidelines outlined in this episode, you will be prepared to protect your online reputation when it matters most.

In this 31 minute episode, Sean Jackson and Katy Katz interview Tony Wright to discuss the keys to success for online reputation management.

Listen to The Digital Entrepreneur below …

Important links from this episode:

• Learn more about WrightIMC at WrightIMC.com
• Trackur.com – online reputation management tool
• Brandish Insights – reputation management tool
• Connect with Katy Katz on Twitter
• Connect with Sean on Twitter

A power-house round table discussion with three of the most influential women in online marketing.

Being successful in any industry takes a lot of hard work and luck. But sometimes, it takes a lot more.

While the online marketing space has a large number of women professionals, the challenges and issues they face to succeed can be daunting.

Joined by our new co-host, Katy Katz, we take a deep dive into these issues with a panel discussion with some of the most influential and successful women in online marketing: Christine Churchill, Rae Hoffman Dolan, and Sonia Simone.

In this 46 minute episode, we discuss a variety of topics & issues, including…

• If there’s an advantage to being a woman in online marketing
• How the pay gap between men and women affected their decision to start their own business
• The controversy surrounding the lack of women presenters at conferences
• How to handle inappropriate situations
• And the mental state any woman (or man) must have to succeed

Listen to The Digital Entrepreneur below …

The Show Notes

• Connect with Sean on Twitter
• Connect with Katy on Twitter
• Rae Hoffman Dolan, CEO of PushFire
• Christine Churchill, CEO of KeyRelevance
• Sonia Simone, CCO of Rainmaker Digital
• Katy Katz, Director of Account Strategy at Marketing Refresh

Many online marketers are frustrated with social media as a sales driver. But if you approach it the correct way, it can have huge impact.

For many online marketers, social media is a great way to engage with customers. However, when it comes to driving tangible financial results, it can often fall short.

But before you dismiss social media as nothing more than just a function of sales support, realize that social media can be instrumental in driving revenue; if you approach it the right way.

In this 23 minute episode, Sean Jackson interviews Katy Katz from Marketing Refresh to discuss the current state of social media, including …

• Why the promise of social media as a sales driver has failed
• The true ways to measure social media’s impact to the bottom line
• The right way to think about social media as a part of your online marketing mix
• And the key metrics you need to create to align your efforts for real financial results

Listen to The Digital Entrepreneur below …

The Show Notes

• Learn more about Katy Katz at MarketingRefresh.com.
• Connect with Sean on Twitter

Have you ever considered selling your online business? If so, then there is a lot to consider, and this episode gives you the details you will need to know.

At some point, every online entrepreneur has flirted with the idea of selling their web-based business. But selling a business can be a real challenge, especially when that business is based solely online.

So, if you are serious about selling, or just want to know what it takes, then you will want to listen to this show.

In this 37 minute episode, Sean Jackson interviews Mark Daoust from Quiet Light Brokerage about the crucial steps you must know to maximize the value of your online business, including …

• Why selling your business is NOT always the best option
• Why the demand for online businesses has increased
• The four pillars to maximize the value of your business
• And the crucial areas you need to consider when contemplating a sale

Listen to The Digital Entrepreneur below …

The Show Notes

• Learn more about Quiet Light Brokerage
• Mark Daoust on LinkedIn
• Connect with Sean on Twitter

Struggling with how to sell the benefits of your online products? Then this episode will help.

In marketing, we often hear the phrase “sell the benefits, not the features.” The truth is that it is hard to find the right benefit unless you know what your customers actually want to buy.

In this 15 minute episode, Sean Jackson details the five things people actually “want” from any product they purchase, including…

• The real reason “easy” is such a powerful benefit
• Why promoting physical comfort is actually a reward trigger
• Why a bored customer can be a great buyer
• The role of identity and social acknowledgment in marketing copy
• And the tool recommendation for the week

Listen to The Digital Entrepreneur below …

The Show Notes

• If you’re ready to see for yourself why more than 201,344 website owners trust StudioPress — the industry standard for premium WordPress themes and plugins — swing by StudioPress.com for all the details.
• The original article for this show on Copyblogger, The 5 Things Customers Actually Want
• Connect with Sean on Twitter