Audio

Annie Cushing (@annielytics) discusses how to avoid the most common mistakes with Google Analytics. At the heart of online marketing is data. And while it is important, it can often be confusing to understand and hard to act on. Lucky for you, we have a true expert in the field of Google Analytics joining the… Listen to episode

Google AMP represents a fundamental change to website development. But should you implement it? Google Accelerated Mobile Pages (AMP) is a unique method for displaying mobile content on Google. But as every expert will attest, implementing Google AMP is not easy. On this episode, we dive into the reasons for implementing AMP, along with the… Listen to episode

A smart and simple framework that will help you achieve your online goals! The start of a new year often brings with it the thoughts for the future; ensconced under numerous goals we provide for ourselves. But the key to achieving any goal, no matter how large, is following the right framework that leads you… Listen to episode

In this very special year-end show, Katy and Sean cover the big changes in online marketing for 2017 and what to look for in 2018. Online marketing continues to evolve at a fervent pace; with so many innovations and trends emerging it can be hard to know what matters. To help guide you, Katy Katz… Listen to episode

A behind the scenes discussion on how — and why — you should create a digital marketing agency. In 2017, the team behind Copyblogger.com launched a digital marketing agency … after 11 years of writing about, and teaching, content marketing to others. In this episode, we interview Brian Clark and Ed Bardwell to discuss the… Listen to episode

Lee Odden from TopRank Marketing shares his insights on the intersection of PR and online marketing In the past, traditional PR held a unique role — usually independent of the marketing department. But now, the role of PR has evolved — forming a symbiotic relationship within the online marketing framework. But while PR has evolved,… Listen to episode