Audio

Annie Cushing (@annielytics) discusses how to avoid the most common mistakes with Google Analytics.

At the heart of online marketing is data. And while it is important, it can often be confusing to understand and hard to act on.

Lucky for you, we have a true expert in the field of Google Analytics joining the show to help you get the most from your Google Analytics data.

In this 32 minute episode, Sean Jackson and Katy Katz interview Annie Cushing and guide you through the most important elements of Google Analytics.

Listen to The Digital Entrepreneur below …

Important links from this episode:

• Analytical resource tools from Annie Cushing
• The Definitive Guide To Campaign Tagging in Google Analytics
• Connect with Katy Katz on Twitter
• Connect with Sean on Twitter

Google AMP represents a fundamental change to website development. But should you implement it?

Google Accelerated Mobile Pages (AMP) is a unique method for displaying mobile content on Google. But as every expert will attest, implementing Google AMP is not easy.

On this episode, we dive into the reasons for implementing AMP, along with the benefits and pitfalls of this new technology.

In this 30 minute episode, Sean Jackson and Katy Katz interview Ross Simmonds, noted online marketeer and entrepreneur, and ask the hard questions about what it takes to succeed with Google AMP.

Listen to The Digital Entrepreneur below …

Important links from this episode:

• Check out Ross’ blog post about Google AMP: Google AMP vs Facebook Articles: What Should You Actually Invest In?
• Google said to launch AMP-based Snapchat Discover-like feature
• How Condé Nast succeeded with Google AMP
• Connect with Katy Katz on Twitter
• Connect with Sean on Twitter

A smart and simple framework that will help you achieve your online goals!

The start of a new year often brings with it the thoughts for the future; ensconced under numerous goals we provide for ourselves.

But the key to achieving any goal, no matter how large, is following the right framework that leads you to success.

So whether you want to make more money from your site, or bring in more traffic, this framework is designed to help turn your ideas into reality.

In this 36 minute episode, Sean Jackson and Katy Katz break down the goal setting process into actionable steps — following a proven framework that leads to success.

Listen to The Digital Entrepreneur below …

Important links from this episode:

• Our book recommendation for goal setting: Traction: Get a Grip on Your Business
• Connect with Katy Katz on Twitter
• Connect with Sean on Twitter

In this very special year-end show, Katy and Sean cover the big changes in online marketing for 2017 and what to look for in 2018.

Online marketing continues to evolve at a fervent pace; with so many innovations and trends emerging it can be hard to know what matters.

To help guide you, Katy Katz and Sean Jackson review the events and topics that defined 2017 and discuss the new marketing innovations that will define 2018.

In this 48 minute episode, Sean Jackson and Katy Katz review the topics, trends, and ideas that will shape your online marketing efforts in 2018.

Listen to The Digital Entrepreneur below …

Important links from this episode:

• A Simple Framework for Pricing Digital Goods
• How to Use Amazon Publishing to Grow Your Online Audience
• Emerging Online Marketing Trends for 2017
• Content Marketing Blog from Copyblogger
• Connect with Katy Katz on Twitter
• Connect with Sean on Twitter

A behind the scenes discussion on how — and why — you should create a digital marketing agency.

In 2017, the team behind Copyblogger.com launched a digital marketing agency … after 11 years of writing about, and teaching, content marketing to others.

In this episode, we interview Brian Clark and Ed Bardwell to discuss the reasons behind the creation of this new business unit and the ideas they use to stand out in a crowded market.

If you run a marketing agency — or just considering it — then this episode will reveal the tactics and ideas that you can use to launch your own effort.

In this 35 minute episode, Sean Jackson and Katy Katz share the insights and ideas behind the launch of Rainmaker Digital Services with Brian Clark and Ed Bardwell.

Listen to The Digital Entrepreneur below …

Important links from this episode:

• The Rainmaker Way by Brian Clark
• Content Marketing Blog from Copyblogger
• Connect with Katy Katz on Twitter
• Connect with Sean on Twitter

Lee Odden from TopRank Marketing shares his insights on the intersection of PR and online marketing

In the past, traditional PR held a unique role — usually independent of the marketing department. But now, the role of PR has evolved — forming a symbiotic relationship within the online marketing framework.

But while PR has evolved, the core of the techniques used in PR matter more than ever — creating great stories and engaging with the publishers that matter.

And no one is more qualified to explain this evolution than Lee Odden from TopRank Marketing.

In this 32 minute episode, Sean Jackson and Katy Katz interview Lee Odden to discuss the role of PR in online marketing.

Listen to The Digital Entrepreneur below …

Important links from this episode:

• Visit the TopRank Marketing Blog
• BuzzSumo
• BuzzStream
• Answer The Public
• Connect with Katy Katz on Twitter
• Connect with Sean on Twitter