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The New Rainmaker as Magical Mentor on the Buyer s Journey

April 2, 2014 by admin

What do the actors Laurence Fishburne and Alec Guinness have in common? Aside from being very good — and very successful — at what they do, they’ve both played a very particular kind of role in their careers. You might know them better as Morpheus and Obi Wan Kenobi, respectively. These are roles that strike… Listen to episode

Filed Under: Management & Marketing

Behind the Scenes: How the New Rainmaker Strategy Evolves in Plain Sight

March 23, 2014 by admin

Well, we missed last week, but for good reason, as you’ll hear in this episode. Despite that small setback, we’ve got a lot to report to you about the progress of this site and what it might mean for your own business goals. Which brings us back to one of the main reasons we’re doing… Listen to episode

Filed Under: Management & Marketing

The Critical Thing You Need to Earn Targeted Traffic Today, and into the Future

March 10, 2014 by admin

There is nothing new under the sun. What was old, is new again. It s all been said and done before … Those adages are true in your university philosophy class, and just as true when it comes to your media strategy. If you re working too hard trying to keep up with every new tactic and… Listen to episode

Filed Under: Management & Marketing

8 Ways a Digital Media Platform is More Influential than “Marketing”

March 4, 2014 by admin

We ve been talking about “media not marketing” in this broadcast quite a bit … but what does that actually mean, what can it look like? As you ll hear in this episode, examples of a media-first approach done very well are all around us, it only takes a simple shift in thinking to see them. But… Listen to episode

Filed Under: Management & Marketing

Why the New Rainmaker is a Digital Media Producer

February 18, 2014 by admin

Back in the day, the Big Dream of any creator involved striking a deal with a name like Random House, Warner Brothers, or Atlantic Records. Signing a deal with one of those immortal entities was considered the gold ring, the opening of the only door to independence, respect, and success in media and entertainment. Then,… Listen to episode

Filed Under: Management & Marketing

Behind the Scenes: How (and Why) New Rainmaker is Produced

February 10, 2014 by admin

It’s time to pull back the curtain for just a few minutes and talk about what we’ve learned (so far) from producing New Rainmaker. We’re only three episodes in, but this is something we want to do periodically throughout the run of the broadcast, starting right now. Stay tuned as Brian Clark and I take… Listen to episode

Filed Under: Management & Marketing

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