SEO Podcasts

This article is at least a year old
Today, podcast discovery relies on two pillars: in-app discovery and social media. In-app discovery happens when users browse their favorite listening apps like Apple Podcasts or Spotify or searches for specific content via the search bar.
Voxalyze is the company behind “Podcast Visibility Optimization”, a craft similar to Search Engine Optimization (SEO) but applied to podcasts. The company offers keyword ranking for podcasts across millions of keywords in 14 different languages. They are also launching a new analytics solution, which will allow podcast publishers to measure the effectiveness of their marketing campaigns in attracting new listeners via social media.
Podcasts are thriving. According to the recent Online Audio Monitor study, more than 20 million Germans aged 14+ listened to at least one podcast per month with a staggering 41% of the population aged 14 to 29 years doing so. Advertisers view this as a massive opportunity and the IAB is forecasting advertising revenues of podcasts to triple by 2024.
This has opened up possibilities for podcast publishers. In 2021 alone, more than 725,000 shows were launched, and there are now more than 3 million podcasts available. But how do listeners discover a show? And how could publishers increase their audience? This is exactly the problem Voxalyze is solving by providing visibility analytics and soon audience and attribution analytics.
“The market is literally booming,” says Alexis Hue, co-founder and managing director, “and podcast publishers are becoming more demanding regarding analytics: they now expect a similar level of data and insights as in the web and mobile spaces. That’s what we are building.”
The Voxalyze team, vision and early customer traction has picked the interest of investors: Capnamic Ventures, seed+speed Ventures, and renowned business angels have invested a total of EUR 1.2 million in the company. With the capital, the podcast analytics provider plans on accelerating its technology deployment and go-to-market.
Alexis Hue continues, “The trust of such investors makes us proud. With the capital and the investor support, we are ready to bring our solution to the next level and become the analytics partner of choice for podcast publishers”.
Olaf Jacobi, Managing Partner of Capnamic says: “The focus on market and pattern recognition of target groups will be vital for the future of podcast publishing – this is such an exciting field and reminds us of the beginning of mobile ad tech and the need for analystics tools.”
Alexander Kölpin, Managing Director, seed + speed Ventures, commented “the podcast market is growing steadily and there is no sign of this trend reversing. Voxalyze is the missing link for the podcast industry and provides a platform-independent tool for publishers to measure, understand and grow audience and revenue. We are delighted to be on board with seed+speed Ventures as investors.”
Voxalyze is a leading provider of podcast analytics and is pioneering the listener acquisition analytics space with solutions like Podcast Visibility Optimization and Social Media Attribution. The company supports podcast publishers of all sizes, from the smallest creator to large media companies with hundreds of shows with data and insights enabling them to grow their audience.
Capnamic is a leading European early-stage Venture Capital firm, with offices in Cologne, Berlin and Munich. The VC invests in outstanding teams from the German-speaking regions from Pre-Seed up to Series A. Capnamic’s investments include companies such as LeanIX, Staffbase, Adjust (exit to Applovin) parcelLab or Capmo, amongst others. All portfolio companies can rely on Capnamic’s unique network of global investors and industry partners as well as hands-on support, mentoring and knowledge exchange. The vast expertise of the Capnamic team includes more than 100 investments, a high turnover of successful trade sales and IPOs, as well as a strong entrepreneurial track record within the investment team. The general partners are Christian Knott, Christian Siegele, Jörg Binnenbrücker and Olaf Jacobi.
seed + speed Ventures is a pre-seed and seed VC focussing on B2B and enterprise software startups in Germany, Switzerland and Austria. As a lead- or co-investor, the firm initially invests up to €500k in promising young startups and supports the development of sustainable, successful sales structures through tailored sales coaching by its in-house sales trainers. Thus seed + speed actively adds value to the operational business of its portfolio companies to enable faster growth.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.
Companies mentioned above:
AppleApple PodcastsIABSpotifyVoxalyze

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Check out the highlights from Google’s latest Search Off The Record podcast discussing website launches, preventing staging site indexing, and domain name choices.
The latest episode of Google’s Search Off The Record podcast discusses the challenges of launching websites and preventing staging sites from being indexed by search engines.
Staging sites used for testing and development should ideally not be indexed, and Google highlights password protection as one method of preventing accidental indexing.
Hosts John Mueller, Gary Illyes, and Lizzy Sassman delve into the significance of clicking the “launch” button on different platforms and how site launches and migrations are connected.
The discussion emphasizes the importance of balancing launching a large number of pages, maintaining content quality, and selecting an appropriate domain name for branding and visibility purposes.
Here are the highlights from Google’s recent podcast about staging and launching websites.
Mueller and Illyes discuss keeping staging sites hidden from search engines and share anecdotes of accidental leaks from Google’s past.
They speak to the launch of Google’s search status dashboard and strategies to conceal it before its official release.
Illyes says they did “literally nothing” to keep the dashboard a secret before announcing it to everyone.
It was live for months, and no one noticed because no links were pointing to it.
Illyes states:
“If you are not linking to something on the internet then it’s very hard to notice it, or you’re not mentioning it anywhere, and that’s what we were doing. Not mentioning it anywhere, not linking to it, not having it in random JavaScript files. And by the way, this is one more reason not to do JavaScript. And it just worked, it was risky, I would say.”
Sassman adds that there was no sitemap for the new Google dashboard, which made it even more challenging to find.
The conversation also touches on the critical role of DNS setup and the distinction between using a subdomain and a new domain.
Despite the risks associated with their launch strategy, the hosts agree that potential consequences were minimal.
Takeaway: A viable, yet risky, way to keep a staging site from leaking it to not mention or link to it from anywhere.
Illyes explains that robots.txt is typically sufficient for blocking search engines from crawling staging sites.
When asked about alternative methods for keeping a site hidden before launch, Illyes suggests using a noindex tag on each page.
You could also utilize password protection or IP-allow lists for staging sites.
This led to a story from Mueller about using static IP addresses for server backend access, which led to a loss of access when his IP address changed.
The discussion moves on to launching many pages simultaneously and the importance of selecting the right domain name.
Illyes believes that if a server has sufficient resources, launching 7,000 articles simultaneously should not be an issue, although quality assurance might be challenging.
Quality, rather than quantity, is emphasized when discussing the prospect of publishing a million pages at once.
The hosts also discuss using free hostnames provided by hosting providers, compared to custom domain names.
Illyes says the choice depends on the business’s needs and branding objectives, with custom domain names being more suitable for a long-term online presence.
For more insights from Google’s Search Relations team, listen to the full podcast.
Featured Image: sacitarios/Shutterstock
Source: Search Off The Record
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
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We know you’re wondering: What does SEO look like for the new Bing? Can you use AI for SEO? We’re curious, too.
Fabrice Canel, Principal Program Manager for Microsoft Bing, joins me on the SEJShow to share insights and answer your questions. We’ll dive into the latest advancements in
AI and their potential impact on SEO strategies and discuss recent updates to the IndexNow protocol and how it’s transforming the search landscape.
Take advantage of this opportunity to learn from an industry expert and discover the future of search engine optimization on Bing.
Open AI investment for Microsoft is not recent. Microsoft has invested in Open AI for a few years already. For years, there has been a lot of investment in leveraging AI at Microsoft and Bing and liberating machine learning. We are purely machine learning based, trying to satisfy the user. –Fabrice Canel, 04:39
When people enter the search chat experience, this is about refining the queries and results to satisfy the user. The Bing experience is really about redirecting a customer to a site that somebody has published. This is all about finding the best content and clicking to find this content online and clicking this link where people can transact. –Fabrice Canel, 11:18
When you navigate a site, you can use the chat experience to learn about the site or summarize information about this page. The chat can help you generate an email, LinkedIn posts, Twitter, etc. This experience is not only available within Bing.com. This is also moving across Microsoft products. You will see this also in Skype and directly integrated into Windows. –Fabrice Canel, 13:39
Resources mentioned:
Bing Webmaster Guidelines – https://www.bing.com/webmasters/help/webmaster-guidelines-30fba23a
Edge Browser – https://www.microsoft.com/en-us/edge
[00:01] – About Fabrice.
[00:59] – The new Bing & the technology it powers.
[03:35] – How does Bing use ChatGPT & Open AI technology?
[05:32] – What is the Prometheus language model?
[07:41] – How citations work in ChatGPT-powered Bing search results.
[12:41] – What can you do with Bing Co-Pilot in Microsoft Edge?
[18:03] – What AI integrations is Bing working on for small and local businesses?
[20:26] – How to use ChatGPT-powered Bing Search – Help planning a trip to London.
[23:01] – What has Bing learned since launching ChatGPT-powered search?
[25:24] – How to generate an image with DALL-E in the Edge browser.
[26:56] – How does Bing view AI-generated content?
[30:11] – What is IndexNow & how can SEO professionals use it?
[34:53] – How long does it take to get indexed by Bing?
[36:15] – What’s Bing working on next?
[38:20] – What should you do with the other URLs listed as sitemaps in Bing Webmaster Tools?
I love the guerilla warfare aspect of this, the ability to introduce this new being chat experience in products and services that have been seated and are used by individuals daily. So when you bring up things like Skype, you know it doesn’t necessarily mean that you have to download Bing, or someone does not necessarily have to be a Bing fan to get into this. Skype is a lifestyle tool. It’s a chat tool. It’s a communication tool. Teams obviously on the B2B side skyrocketed in the past couple of years. There are so many SharePoint or default Microsoft products that are utilized daily. –Loren Baker, 15:56
Sometimes you want to interact with an experience that will offer the ability to learn more, refine your query, and improve your question to find stuff online. So we enabled this experience beyond web links. Meaning that you can also find images, you can also find local, you can also find advertising, and you can all find all these things assuming they are relevant. So you will see a profound experience in chat that is more than a text search. –Fabrice Canel, 18:21
If you’re utilizing IndexNow, it should be more or less instantaneous or nearly instantaneous for new content. We are scaling variabilities, and in the following weeks, you will see this content indexed in seconds. Some very large websites have already adopted IndexNow. We are encouraging everybody to embrace and explore because SEOs want to be in control. –Fabrice Canel, 34:43
For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal
Connect With Fabrice Canel:
Fabrice Canel is part of Microsoft’s most exhilarating team: Bing, where AI plays a crucial role in shaping the future of search. Every day, hundreds of billions of new pages emerge on the web, and an equal number of existing pages are updated with fresh content.
The challenge of indexing and crawling the web demands a large-scale, distributed approach emphasizing speed, accuracy, and thoroughness, all AI enhances. With an impressive 24-year tenure at Microsoft, Fabrice takes excellent pleasure in tackling this fascinating endeavor.
Connect with Fabrice on LinkedIn: https://www.linkedin.com/in/fabricecanel/
Follow him on Twitter: https://twitter.com/facan
Connect with Loren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing …
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Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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At a time when our society is growing increasingly divided, world champion debater Bo Seo argues that we shouldn’t be aiming for fewer disagreements. Instead, he tells Lucy Clark that we’re better off using the principles of competitive debate to disagree well and, in doing so, to get along with our co-workers, friends and family despite our differences
Good Arguments: What the art of debating can teach us about listening better and disagreeing well by Bo Seo is published by Simon & Schuster
If you enjoyed this episode, Lucy recommends her conversation with Heidi Everett

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Meet Sean Green  Bold Journey Magazine
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Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
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Google’s Search Relations team discusses the potential impact of Web3 on SEO, highlighting challenges and emerging use cases.
In the latest episode of the “Search Off the Record” podcast, the Google Search Relations team, comprised of John Mueller, Gary Illyes, and Martin Splitt, delved into a thought-provoking conversation around the impact of Web3 on SEO.
The team provides insights and addresses the ramifications of this technology on SEO practices while acknowledging that Web3 is in its developing stages.
Web3 represents an evolution of the internet, characterized by its embrace of decentralization and utilization of blockchain technology.
Unlike the traditional web, Web3 aims to give people more control over online experiences, enhance data privacy, and facilitate peer-to-peer interactions.
During the podcast, the team discussed the implications of Web3 on SEO practices, search engine rankings, and website visibility.
Although they didn’t discuss specific details and examples, the conversation highlighted some significant considerations.
Mueller offered insights into the challenges posed by Web3 domains, explaining that these addresses resemble top-level domains but lack the recognized structure of traditional domains.
As a result, Google’s search crawlers face limitations when attempting to crawl and index content from these unconventional domains.
Mueller elaborates:
“Even if you have a browser plugin installed that does something with that made-up top-level domain, Google doesn’t know what it’s trying to do. So, from that point of view, it’s almost like a– I don’t know, vanity name that people are just using and treating it as a domain name. But it’s actually not a real domain name.”
While the team acknowledges they haven’t witnessed substantial development on Web3 systems thus far, it’s worth exploring the potential use cases of this emerging technology.
Potential applications of Web3 include the following:
Decentralized Applications (dApps)
Web3 enables the creation of decentralized applications or dApps, which operate on peer-to-peer networks, often utilizing blockchain technology. Notable examples include decentralized finance (DeFi) platforms, non-fungible token (NFT) marketplaces, and decentralized social media networks. These applications offer increased transparency, security, and user control by operating without intermediaries.
Blockchain-Based Domains:
Web3 introduces the concept of blockchain-based domains, which diverge from traditional domain names. These domains utilize decentralized naming systems, granting users ownership and control over their domain names without reliance on centralized domain registrars. Prominent examples include Ethereum’s Ethereum Name Service (ENS) and Unstoppable Domains.
Digital Identity & Privacy:
Web3 can enhance digital identity and privacy. Leveraging decentralized identity solutions and cryptographic principles, Web3 enables users to have ownership and control over their personal data. Its user-centric focus on privacy and data control aligns with the growing demand for enhanced online privacy and data protection.
While the impact of Web3 on SEO practices, search engine rankings, and website visibility remains a topic of exploration, this episode of Search Off The Record offers insights into the challenges and considerations.
Splitt acknowledged the limited progress observed thus far, stating:
“I haven’t seen as much built on Web3 systems so far. I guess if it becomes a big thing, then we’ll figure it out and investigate further.”
As Web3 technology evolves, SEO professionals and website owners may have to adapt their strategies to ensure optimal discoverability.
Source: Google Search Off The Record
Featured image generated by the author using Midjourney. 
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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