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In this episode Andy interviews Justin Deaville from Receptional, talks through his experience of recent Google Algo changes and how that‰Ûªs impacted on the work you need to do to rank.
Justin talks about 5 different ways in which they‰Ûªre building links within Google‰Ûªs Guidelines.
They include Competitions, Surveys, Product Reviews, Outreach through Twitter and Guest Posting,
Post from Apple Pie & Custard blog by SiteVisibility – An SEO Agency5 ways to build links in 2015 ‰ÛÒ INTERNET MARKETING PODCAST #282

Today we will be talking about, The HTTPS: Changes going the web and what you can do to get your site up to speed with the new “Norm” Dave will be talking about outbound and internal linking.

And we talk about the weather! 🙂

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How to:

https://www.ssls.com/knowledgebase-home.html

Green Bar:

https://www.ssls.com/compare-brands.html

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SEO Checklist:

http://moz.com/blog/seo-tips-https-ssl

Dave’s Topic

http://www.thesempost.com/rethinking-outbound-linking/

In today‰Ûªs episode we talk to Pierre Croft from Decibel Insight and covering one of the key approaches of Information Architecture ‰ÛÒ Card Sorting. What it is, why it matters and how you can use the approach to improve the effectiveness of your site.
Post from Apple Pie & Custard blog by SiteVisibility – An SEO AgencyImproving your Information Architecture with card sorting ‰ÛÒ Pierre Croft Interview ‰ÛÒ INTERNET MARKETING PODCAST #281

Today we talk to David Deering who owns Touch Point Digital Marketing. They offer services from web design to SEO and David personally specialises in structured data markup. What is structured data? David tells us that in simple terms it is the process of adding certain tags and codes to your webpages so Google can better understand it. Search engines don‰Ûªt understand the purpose of pages, unless you tell them. He talks about rich snippets and how to implement them, some examples of rich snippets being ratings, name of the product, price and whether that product is in stock.
He also talks about Schema data, which is the most well-known vocabulary of all the search engines, and how to implement structured data markups between all of them. David discusses the changes that google have made with the guidelines and testing tools and talks about the pros and cons of the changes. David concludes the podcast by giving 3 top tips around structured data.
Touch Point

The extreme emphasis on iTunes as the most important distribution channel for podcasts means that some podcasters are inadvertently becoming digital sharecroppers.
Copyblogger FM is brought to you by the Rainmaker Platform, the complete solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.
Over about 30 minutes, Jerod and Demian discuss the following:

• The big mistake many podcasters are making
• A reminder about the importance of building and owning your own platform
• How iTunes is like Google (and should be treated as such)
• The importance of headlines for podcast episodes (and how to create podcast headlines that drive listens)
• Is there any benefit to numbering podcast episodes?
• The importance of having a big idea
• How to use social media the right way to drive engagement ‰Û_ but without becoming a digital sharecropper

We hope you enjoy this week‰Ûªs episode!
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In this podcast we talk to Nir about habit formation and consumer psychology. Nir used to be in the gaming and advertising industries, which are built upon engagement and mind control. In those industries Nir learned how to change user behaviour through using different technologies, but there was no ‰Û÷how to‰Ûª manual. Nir decided to spend some time better understanding human behaviour, then wrote the book he felt was missing, ‰Û÷Hooked ‰ÛÒ How to build habit forming products.‰Ûª
Nir talks about the purpose of his book. 1 use it for good. 2 we are also being manipulated 3. How do we, as business people, use this responsibly? Nir discusses the morality of manipulation and the questions you must ask yourself to know if it is truly good for people. He tells us about the ‰Û÷hook‰Ûª model which has 4 basic steps. If you want customers to form a habit around your products or services, you need to implement all 4 steps of the hook.
Nir blog