After answering a couple of your questions (leave yours in the comments below), Brian Clark and I talk about the big picture of digital commerce. Many of us are now familiar with platforms like Udemy and Skillshare, but in 2007 Copyblogger launched it’s first product, one that was aimed directly at the myth that people… Listen to episode
Management & Marketing
Behind the Scenes: The Launch, Membership Sites, and What Punk Rock has to do with Content Marketing
Once again, Robert and I are stripping it down for a behind the scenes episode. The public launch of the Rainmaker Platform is behind us, and the results outdid our expectations. If you’re on board, welcome, and thanks! We’ve only just scratched the surface of what we’ll teach you to do with Rainmaker. Membership sites… Listen to episode
Keep Them Fascinated: How to Discover Your Winning Difference as a Content Marketer
You hear over and over that you need to be unique. To come at things with a fresh angle. To discover your winning difference. It’s all true. And it’s not just the “art of marketing” that dictates these things. It’s the science behind what fascinates us. You can try chasing trends by being a me… Listen to episode
The Key Element of 21st Century Persuasion
Back in the 1950s, a bedridden man faced certain death from inoperable, terminal cancer. Tumors the size of oranges had invaded the man s neck, groin, chest, and abdomen. The patient s only hope was a new experimental cancer drug called Krebiozen. Three days after the initial treatment, the man was out of bed and joking with… Listen to episode
The New Rainmaker as Magical Mentor on the Buyer s Journey
What do the actors Laurence Fishburne and Alec Guinness have in common? Aside from being very good — and very successful — at what they do, they’ve both played a very particular kind of role in their careers. You might know them better as Morpheus and Obi Wan Kenobi, respectively. These are roles that strike… Listen to episode
Behind the Scenes: How the New Rainmaker Strategy Evolves in Plain Sight
Well, we missed last week, but for good reason, as you’ll hear in this episode. Despite that small setback, we’ve got a lot to report to you about the progress of this site and what it might mean for your own business goals. Which brings us back to one of the main reasons we’re doing… Listen to episode