Management & Marketing

In this episode, I am going to teach you the key to mastering four of the most vital processes to a blogger. This teaching is going to be closely tied to the statistical findings of Daniel Kahneman, a Nobel Prize laureate.

Not getting the results you want from your most recent Facebook Ads campaign? Was it the creative? The targeting? The bid?

In this week’s episode we unpack a wildly successful Facebook Ad to better understand what works and what doesn’t. Jason Hunt, of Merged Media, was gracious enough to share some details of a marketing campaign he recently did for a small local company that was a roaring success and the lessons he learned.

In this episode, I am going to teach you how to stay ahead of the Google Algorithm using the six lessons from the famous business book Who Moved My Cheese.

People say that everyone has one good book in them.
Can we also say this of ecourses? Can anyone turn the raging tsunami of knowledge in their head into a loving pool of learning and resources?

Having created oodles of online courses myself, it’s a question I get asked a lot. Along with, what makes a successful course? How much support do I need to give? How do I price it? What software should I use, and so much more.

So today we’re straying from the SEO path, onto the road of Digital Marketing and talking all about creating ecourses.

Tune in to learn:

• How to leverage your existing content
• How to make your content easy to consume
• Why getting the damn thing “online” is the hardest part of
• launching your online course
• What’s the “right” opt-in for your course
• Live launch vs evergreen course
• How much support your course needs to give
• How to price your course
• Why perfection isn’t necessary but basic requirements must be met

To some people, Public Relations seems like this mysterious and intricate job reserved for people that have spent their careers making a lot of important and influential connections with big names in various industries and professions. And although that may be true for some in the business, even a PR expert like Dmitry Dragilev promises that you can actually do it on your own and still achieve similar success.

If you have a compelling story, you can get the interest of journalists. And once you have that, there are some tried and true strategies that will help you gain access to personal contacts, backlinks, and leverage yourself as an expert.

Over the next couple of episodes, I am going to be turning tactics gleaned from some of the greatest business books of all-time into actionable blogging growth hacks.