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Business relationships are obviously different than personal relationships, but both are very important. In life, we look to connect with people that share similar interests, live close to us, or have kids the same age as us. But how do we go about initiating relationships with businesses, and more importantly, what criteria do you use to go about this?

Annalise Worn takes a creative approach to helping businesses with relationship building as part of their marketing plan. Learning how to foster customer loyalty and long-term engagement by providing information that is directly suited to your customer’s needs, will go a long way in helping you build trust and move the needle and drive sales.

This is a must listen to episode, so get ready to take some notes.

There’s no better time to explore how your small business can use Instagram Reels as a part of your marketing strategy. Reels is the newest way for you to create entertaining 15-second multi-clip videos with lots of new and creative tools to help you drive traffic and sales.

Take it from The Instagram Expert herself, Sue B. Zimmerman, if Instagram is where your followers and ideal customer avatar are hanging out, then Instagram Reels is a great opportunity to take advantage of adding music and other effects, while also allowing you to share educational, step-by-step and behind the scenes content. This mobile-only option is also a great way get out a quick video while on the go to let everyone know what your business or brand is up to.

One of the most overlooked factors when it comes to marketing is how well your content is received without audio, according to the World Health Organisation, approximately 5% of the world’s population is deaf or hard of hearing.

But did you also know that around 85 percent of humans watch videos with the sound turned off?

Assuming that sound will be played on your video, or even your podcast and not considering how to make it accessible to those without sound could be a big issue.

So that beautiful video you’ve made might not be getting the love it needs simply because you forgot one vital element.
CAPTIONS!

Today I’m chatting to a guest who knows all too well about making sure your words are SEEN, accurately, as well as heard.

 

Tune in to learn:

• What captions are, and why they’re so important
• Ahmed’s favourite captioning tools
• How YouTube, Facebook and Vimeo handles captions
• Should we rely on the platforms for captions?
• What people forget about when it comes to having quality captions
• Non-video uses for repurposed or reused captions
• What to consider when creating captions

  One of the most overlooked factors when it comes to marketing is how well your content is received without audio, according to the World Health Organisation, approximately 5% of the world’s population is deaf or hard of hearing.

  But did you also know that around 85 percent of humans watch videos with the sound turned off?

  Assuming that sound will be played on your video, or even your podcast and not considering how to make it accessible to those without sound could be a big issue.

  So that beautiful video you’ve made might not be getting the love it needs simply because you forgot one vital element.
  CAPTIONS!

  Today I’m chatting to a guest who knows all too well about making sure your words are SEEN, accurately, as well as heard.

   

  Tune in to learn:

  • What captions are, and why they’re so important
  • Ahmed’s favourite captioning tools
  • How YouTube, Facebook and Vimeo handles captions
  • Should we rely on the platforms for captions?
  • What people forget about when it comes to having quality captions
  • Non-video uses for repurposed or reused captions
  • What to consider when creating captions

Here’s the link to my free masterclass webinar:
https://theblogmillionaire.com/

Making connections is an important aspect for all businesses, and we often rely on face to face and in person opportunities to achieve this. But in a time like this with COVID-19, when social distancing has become the norm, how do businesses and brands go about making those meaningful and emotional connections that are so vital to building trust and often lead to sales?

Kevin England, CEO of Vonazon marketing agency, reminds you to first get back to basics with the four main senses; touch, vision, hearing, speaking. You want to make sure that you’re always educating, regardless of where your potential client is in your funnel.