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This past year has been hard for networking, especially those that rely on that and referrals for their own business’s survival. So how can you continue to network when you can go out there and plan meetups with large groups? Well, you take it 2D!

Christel Wintel is a professional networker that hasn’t let the pandemic stop her, as she has managed to successfully continue her referral group’s regular networking meetings thanks to Zoom and a little creativity. By following a few simple rules with a positive attitude and a willingness to dive into something a little bit different, you can still benefit from networking in the current world we’re living in.

Did you know that even some the most well-know national newspapers are using AI to write some of their articles? It’s true. And you probably didn’t even notice. So how can Marketers leverage AI as part of their Marketing strategies?

We’ve all undoubtedly encountered a chat bot a few times in the past few years, and that is certainly using AI technology. But RJ Talyor, AI platform founder & CEO at Pattern89, reminds us that the key is to make sure you’re not losing that humanness in the process. Machines are great with data, but it still takes a human to differentiate the nuances of those gray areas that test ethical or inappropriate boundaries. After all, an eggplant emoji is just an eggplant to a machine, but humans know better.

In the last episode I covered setting your keyword research goal for 2021. The next big goal that I have, and that you should have for your blog, is the number of posts you are going to publish.

Are you putting together next year’s marketing budget, trying to navigate the coronavirus minefield? Wondering how much to spend, what channels to use, and what your messaging should be?

Here are nine things to consider when developing out your own digital marketing plan.

Remember the early days of the internet?

Back when bandwidth was a total joke, and every browser took a few minutes to warm up.

It gives me goosebumps just thinking about it.

These days we have no time for slow sites. And nor does Google.

I want to open 10 different tabs at once and have them all working in less time than it takes a greasy penguin to slide down a hill.

And you guessed it, search engines have a similar opinion when it comes to website speed, so much so that most SEO experts consider it a core ranking factor.

And they try to help us, giving us nifty tools to help us measure and fix our site speed, well they’re kind of nifty, and also kind of impossible to understand!

But fear not, today I’m talking to Peter Macinkovic about how to understand Google’s web speed reports, and how to use them to turn your website turbo.

 

Tune in to learn:

• What site speed reports are
• Understanding and interpreting reports
• How Google measures the speed
• How site speed impacts your Google ranking
• Report Opportunities: what they mean and how to enact them
• Report Diagnostics: what they mean and how you can adjust your website.
• Tips for using Google Page Insights Tool

Over the three episodes, I am going to tell you exactly how to plan out the most important goals that you need to have for your blog. These goals will give you laser-like focus on what will make 2021 a year of traffic and income growth like no other.